SAIC Audi has reported its 2025 sales, with a total of 47,000 vehicles sold, representing a 23% increase from the previous year and marking the company’s third consecutive record high. This sustained momentum is attributed to the company’s fast-refreshing and well-targeted product lineup. In 2025, SAIC Audi launched two notable models: the all-new SAIC Audi A5L Sportback and the Audi E5 Sportback. The A5L Sportback is particularly significant as it is the world’s first internal-combustion model to feature Huawei Qiankun technology.
To further enhance brand engagement, SAIC Audi has been investing in immersive experiences, including multi-city roadshows and city pop-up stores. The company has also launched the “SAIC Audi Jiaxianghui” program, which aims to bring driving enthusiasts together and deepen customer affinity with the brand. On the retail side, SAIC Audi has upgraded its network to over 200 full-service user centers, covering more than 100 cities. This expansion makes SAIC Audi the only luxury brand with a still-growing footprint.
In addition to its physical network, SAIC Audi has also refreshed its digital touchpoints. The brand’s app has undergone a comprehensive upgrade, introducing features such as pre-membership, a new membership system, and an Avatar draw feature. These upgrades are designed to deliver highly personalized experiences to customers across their lifecycle. With these efforts in place, SAIC Audi is poised to start a new growth cycle in 2026. The company is expected to unveil the Audi E7X, the second model in Audi’s family-style lineup, at the 2026 Beijing International Auto Show. This new model is likely to contribute to the company’s continued growth and expansion in the luxury vehicle market. Overall, SAIC Audi’s strong sales performance and strategic investments in brand building, retail, and digital touchpoints position the company for continued success in the years to come.