Jeep India, a subsidiary of Stellantis, entered the Indian market in 2016, initially with Completely Built Units (CBUs) like the Wrangler and Grand Cherokee, establishing brand credibility in the premium SUV segment. To enhance accessibility, they began local manufacturing with the Jeep Compass in 2017 at their Ranjangaon facility, which also serves as a global hub for right-hand-drive Compass exports.

Jeep’s current product portfolio includes the Compass, Meridian, Wrangler, and Grand Cherokee, catering to different SUV segments. Their strategy focuses on leveraging Jeep’s iconic heritage and off-road capabilities while increasing localization to manage costs and better suit the Indian market. They are also exploring electrification strategies for the future.

While facing strong competition in the Indian automotive market, Jeep is focusing on strengthening its brand presence, expanding its reach through nearly 70 dealerships across India, and enhancing customer experience. Recent leadership changes within Stellantis India aim to further drive the growth and efficiency of the Jeep brand in the country.