Skoda Auto India, a part of the Skoda Auto Volkswagen India Private Limited, has been steadily building its presence in the Indian automotive market since its entry in 2001. The company focuses on offering premium yet value-driven vehicles, emphasizing safety, build quality, and driving dynamics.

A significant aspect of Skoda India’s business strategy is the ‘India 2.0’ project, under which the company has developed models specifically tailored for the Indian market on the localized MQB-A0-IN platform. This has resulted in vehicles like the Kushaq SUV and the Slavia sedan, achieving high levels of localization (up to 95%) to offer competitive pricing. The recent addition of the Kylaq, a compact SUV, further expands its reach into the high-volume sub-4 meter segment.

Skoda has been actively expanding its sales and service network across India, including Tier 2 and Tier 3 cities, to enhance accessibility. The company is also focusing on exports, utilizing its Indian manufacturing base as a hub for Completely Knocked Down (CKD) kits to markets like Vietnam, with plans to expand to other ASEAN and Middle Eastern countries.

Financially, Skoda aims to achieve profitability in India by focusing on increased localization, cost reduction, and efficiency programs. The company has seen strong sales growth, particularly with the introduction of new models like the Kylaq, which received a significant number of bookings shortly after its launch. Skoda is also committed to sustainability, aiming for CO2 neutrality in its Indian plants by 2030 and increasing the use of green energy in its manufacturing processes. Recent developments include the launch of the second-generation Kodiaq SUV and value enhancements across its model range with extended warranties and added features. Skoda has also appointed Bollywood actor Ranveer Singh as its first brand ambassador in India to further enhance its brand image and reach.