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Behind the wheel: We put New Zealand’s first plug-in hybrid ute, the BYD Shark 6, to the test.
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The BYD Shark 6 is the first plug-in hybrid electric vehicle (PHEV) in New Zealand, and we were given the opportunity to put it through its paces. The BYD Shark 6 is a utility vehicle, often referred to as an ute, and is designed to cater to both the practicalities of daily life and the growing demand for eco-friendly transportation.
Under the hood, the BYD Shark 6 boasts a 1.5-liter 4-cylinder engine, combined with an electric motor, delivering a total output of 120kW. The battery pack has a capacity of 12.4kWh, which can be charged using a 10A wall charger, taking around 4.5 hours to fully recharge. Additionally, the vehicle supports DC fast charging, allowing for 80% charge in just 30 minutes.
On the road, the BYD Shark 6 proved to be a delight, with a smooth and quiet ride. The power delivery is seamless, and the electric motor provides impressive acceleration from standstill. The ride is comfortable, thanks to the suspension’s ability to absorb bumps and irregularities. The steering is light and responsive, making it easy to maneuver in tight spaces.
The interior is well-appointed, with a focus on practicality. The cargo area is quite large, with a capacity of 560 liters, and the rear seats can be folded to increase storage space. The cabin is also equipped with a range of features, including a touchscreen infotainment system, climate control, and cruise control.
During our test drive, the BYD Shark 6 recorded fuel economy figures of around 2.5L/100km, significantly better than its closest competitors. Additionally, it has a zero-emission range of 57km, making it an attractive option for those with short daily commutes.
Overall, the BYD Shark 6 is an excellent option for those looking for a practical, eco-friendly, and highly capable vehicle. With its impressive performance, comfortable ride, and impressive fuel economy, it is well worth considering for those in the market for a new ute.
GS Global is offering a special discount of 10 million KRW on its all-electric BYD 1-ton truck, the T4K.
GS Global, a leading company in the automotive industry, has announced its plans to provide exceptional benefits to customers purchasing its BYD 1-ton electric truck T4K in the new year of 2025. The company aims to expand its sales of eco-friendly electric trucks and repay its customers for their interest.
The company launched the T4K earlier in 2023, which saw a remarkable growth in sales, with sales more than tripling compared to the previous year. To continue this success and show its gratitude to customers, GS Global is strengthening its support benefits to reduce the burden on T4K purchasing customers.
The company has announced that it will provide additional subsidies to customers depending on their regional and circumstances, on top of the government subsidies and local government subsidies. For example, small business owners, vulnerable individuals, couriers, and farmers will receive an additional 30% to 10% of the national treasury subsidies. GS Global will also offer an immediate discount of 10 million won for the purchase of 2024 T4K cargo and freezer car models.
With these benefits, customers can purchase the T4K at a lower price, with the total cost consisting of the state subsidy (3.76 million won), local government subsidy (2.17 million won), small business owner/ vulnerable individual subsidy (1.13 million won), additional GSG subsidy, and immediate discount. This means that customers can purchase the T4K for about 16.9 million won on average, depending on their location and qualification.
In addition, GS Global’s Mobility Division has expressed its commitment to creating eco-friendly mobility by proactively responding to market demands and leading the industry in providing eco-friendly solutions. The company aims to minimize the burden on customers and revitalize the eco-friendly truck market by not passing on the burden of reducing subsidies to consumers.
Overall, GS Global’s initiatives aim to promote the adoption of electric vehicles, particularly its BYD 1-ton electric truck T4K, and make eco-friendly mobility more accessible and affordable for customers.
Turning Nigeria into a Powerhouse for Electric Vehicles in West Africa: Driving Manufacturing Excellence
The Managing Director of BYD Motors Nigeria, Moses Ayom, has expressed his company’s ambition to make Nigeria the electric vehicle manufacturing and marketing hub in West Africa through collaboration. This comes as the company, in partnership with a Chinese EV company, is set to exhibit its electric cars at the Tukur Buratai Research Centre in Nasarawa State. The event, which also featured the Chief of Army Staff, Lt.-Gen. Tukur Buratai, and a Nobel laureate, Dr. Wole Soyinka, among others, aimed to promote the adoption of electric vehicles in Nigeria.
According to Ayom, Nigeria has the potential to lead the electric vehicle market in West Africa, mirroring the trend in China, where 85% of cars are now electric. He stated that the company is working towards making their vehicles affordable, with a target to complete a full charge in just eight hours using a home charging kit, which would cost around N14,000.
BYD Motors has also announced plans to set up an EV assembly plant in Nigeria if the brand gains popularity. The company’s Technical Head, Rhak Argo, showcased two EV models, which have the capacity to cover 510km and 610km on a single full charge.
The event also featured the exhibition of Ketti District, a property development project referred to as “Africa’s First Net-Zero Green City.” This project aims to promote sustainable living and environmental conservation. Additionally, the event showcased furniture items produced in collaboration with the Nigerian Export Processing Zones Authority (NEPZA).
Ongoing concerns about the high cost of electric vehicles and the limited incentives for Nigerians to switch to electric vehicles were also discussed. However, BYD Motors is optimistic that its vehicles can become more affordable, citing its target of reducing the cost of charging to about N14,000. The company is working to address these challenges through research and development, in collaboration with organizations like the Tukur Buratai Research Centre.
I navigated the chaotic Chinese New Year roads in the BYD Atto 3, and here’s my verdict.
The author, a petrol-powered car driver, recently tested the BYD Atto 3 electric vehicle (EV) during Chinese New Year, a time of heavy traffic and limited charging infrastructure. The author’s 9-day experience with the Atto 3, which included three charge stops, revealed some challenges and insights into the world of EVs in Malaysia.
The Atto 3 performed well, with instant acceleration, smooth driving, and quiet operation. The author praised the car’s comfort features, including a 5-inch digital cluster, 15.6-inch infotainment screen, and slot-in seats. However, he noted that range anxiety can bereal, and public charging infrastructure is still limited, with many areas lacking reliable and fast charging options.
In this test drive, the author spent RM129.70 on three charging sessions, which was more than he would spend on petrol, which can last longer. He also experienced difficulties finding charging points, particularly in areas outside Klang Valley, and noted that charging wait times can be an issue. Installation of dedicated wallbox chargers or solar panels may be necessary for home charging.
While the author enjoyed the driving experience, he concluded that Malaysia is not yet ready for widespread EV adoption, citing the need for improved public charging infrastructure. However, he believes that as the infrastructure develops, the shift towards EVs will become more viable. The BYD Atto 3 is a strong contender for those willing to take the plunge.
First commercial shipment of BYD electric vehicles docks at the port, marking a new era in the company’s transport capabilities.
The Karachi Port Trust (KPT) has successfully handled the import of Completely Built-Up (CBU) and Build Your Dreams (BYD) electric vehicles, marking the arrival of the first-ever commercial shipment of BYD electric vehicles in Pakistan. The vehicles arrived at KPT’s private terminal, Karachi International Container Terminal (KICT). This development solidifies KPT’s commitment to environmental sustainability, contributing to a greener future and climate sustainability.
This milestone is expected to bring significant advancements to Pakistan’s auto industry, as it promotes the adoption of electric vehicles, leading to a positive transformation in the local market. The BYD company, founded in 1994, is a global leader in the electric and plug-in hybrid vehicle industry, recognized for its innovation and technological advancements in electric vehicle production.
The success of this shipment highlights KPT’s ability to facilitate the import of cutting-edge technology, enabling Pakistan to keep pace with global trends in the electric vehicle market. As the country continues to navigate its path towards a more sustainable future, the arrival of these eco-friendly vehicles is a significant step forward, offering a cleaner and more environmentally friendly alternative to traditional fossil fuel-powered vehicles.
The arrival of BYD electric vehicles in Pakistan is expected to have a positive impact on the country’s auto industry, driving growth, job creation, and economic development. As the government and private sector continue to explore opportunities for green growth, the introduction of electric vehicles is seen as a crucial step towards a more sustainable future. With KPT playing a critical role in facilitating this transition, the development is likely to have far-reaching implications for the country’s environment, economy, and industry.
The BYD Tech Tour has arrived at De La Salle University.
BYD Cars Philippines and ACMobility have been promoting BYD’s products through the BYD Tech Tour, a campaign that aims to bring the brand closer to customers. The tour recently visited De La Salle University, where students and staff were able to get up close and personal with three of BYD’s electric and hybrid vehicles. The three vehicles on display were the Sealion 6 DM-i, a hybrid model, and the fully electric Seal and Seagull.
Visitors were able to learn about the features and benefits of the vehicles, as well as their impact on environmental sustainability. The event also featured a showcase of the Seal’s vehicle-to-load (V2L) capabilities and demonstrations of ACMobility’s charging infrastructure. To make the event more engaging, BYD Cars Philippines also gave out raffle prizes and freebies to attendees.
The BYD Tech Tour aims to promote the benefits of using electric vehicle technology and its impact on the environment. According to a report by The Lasallian, the tour “ensures engagement towards Lasallians towards the measures of awareness and information about the particular benefits of using electric vehicle technology and its impact on environmental sustainability.” The event is also seen as an opportunity to educate the next generation about the future of mobility and the automotive industry.
The event was a success, and BYD Cars Philippines is expected to continue its tech tour in other locations. Where should the tour head to next? Only time will tell, but it’s clear that the BYD Tech Tour is making a positive impact on the way people think about electric vehicles and sustainability.
According to the latest data, BYD sold 4,780 units in 2024.
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In 2024, BYD Cars Philippines sold 4,780 passenger vehicles, solidifying its position as the leader in the new energy vehicle (NEV) segment in the Philippines. This represents an 8,900% increase in sales compared to 2023 and accounts for 82% of the country’s NEV market. Additionally, BYD’s sales accounted for 1% of the overall automotive market, making it the 11th best-selling brand in the country.
The BYD Seagull, Dolphin, Atto 3, T3, Seal, Han, and Tang were the top-selling models, with the BYD Sealion 6 DM-i being the best-selling model, accounting for 2,669 units. It also topped the sales charts in the combined NEV and hybrid electric vehicle segments from July to December 2024.
BYD Cars Philippines’ success is attributed to the hard work of its team, cooperation from its dealer partners and suppliers, and the trust of its customers. The company’s goal is to drive the country toward a greener and more sustainable future by providing innovative and accessible solutions.
To further support its growth, BYD Cars Philippines plans to expand its network of dealerships and service centers. In 2024, the company opened 27 new dealerships, increasing its total to 52 locations. Additionally, ACMobility, the official distributor of BYD passenger vehicles, is expanding its network of EV charging stations across the country, aiming to support the country’s transition to electric mobility.
BYD Cars Philippines’ managing director, Bob Palanca, expressed his gratitude to the company’s team, partners, and customers, and emphasized the importance of their contributions in achieving the company’s goals. He also highlighted the company’s commitment to supporting the country’s drive towards a more sustainable and environmentally friendly future.
The top four models are Nio with 18 units, Xpeng with 94 units, BYD with 235 units, and MG with 1,645 units.
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In January 2025, Chinese automobile brands performed generally well in terms of new vehicle registrations in Germany. BYD saw a 69% year-over-year (YoY) increase, MG was up 84%, and Great Wall Motor (GWM) recorded a 267% increase. However, Nio was down 33% YoY, similar to Tesla’s 59.5% drop. The total number of new vehicle registrations in Germany was 207,640 units, 2.8% lower than the same period last year.
The demand for battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) continued to rise, with 34,498 BEVs and 17,712 PHEVs registered, accounting for 16.6% and 8.5% of total registrations, respectively.
SAIC-owned MG Market, which is subject to a 45.3% import duty, led the pack with 1,645 registered vehicles, while GWM’s Ora brand had 330 registrations, despite a 24.8% decline from the previous month. Geely’s Polestar, which has a total import duty rate of 28.8%, registered 235 vehicles, down 28.4% from December but up 114% from the same period last year.
Other Chinese brands, such as BYD, Volkswagen-backed Xpeng, and Nio, also reported declines, with BYD down 27.2% from December but up 69% from last year’s same period. Xpeng, which started deliveries in Germany in the second half of 2024, reported a 5.1% decline from December but reached the milestone of 10,000 delivered cars in Europe. Lotus and Nio reported increases, with 42 and 18 registered vehicles, respectively.
The European Union’s decision to impose countervailing duties on BEV imports from China, which became effective in October 2024, is likely a factor affecting some of these brands. The tariffs, ranging from 17% to 37.6%, are in addition to the existing 10% duty and will remain in place until October 2029.
BYD’s highly-anticipated Shark 6 model has officially arrived in the Philippines.
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BYD, a Chinese automaker, has officially entered the Philippine market with its new plug-in hybrid pick-up truck, the BYD Shark 6. The vehicle is available in two variants: Advanced and Premium, with the former offering a 1.5-liter gasoline engine and electric motors, and the latter featuring a powerful 2.0-liter gasoline engine and electric motors. The BYD Shark 6 is capable of reaching a top speed of 160 km/h and has a peak output of 201 horsepower.
The pick-up truck also features a range of advanced technologies, including a 5.6-inch rotating touchscreen infotainment system with Apple CarPlay and Android Auto compatibility, as well as a 10.25-inch LCD instrument cluster. It also has keyless entry and start, NFC card, wireless phone charger, and other convenience features.
For safety, the BYD Shark 6 is equipped with six airbags, seatbelts, 360-degree view camera, and sensors, as well as advanced features like adaptive cruise control, automatic emergency braking, lane departure warning, lane keeping assist, rear collision warning, and traffic sign recognition.
The BYD Shark 6 has a gross vehicle weight of 3,500 kg and a ground clearance of 230 mm. It is also equipped with a four-cylinder, 1.5-liter gasoline engine with electric motors, which can be charged in as fast as 45 minutes using a DC charger.
BYD has confirmed the launch of the BYD Shark 6 in the Philippines, but the exact release date is yet to be announced. It is expected to be available in the market soon. With its advanced features, impressive range, and powerful performance, the BYD Shark 6 is set to make a splash in the local market.
Took a test drive in the BYD Sealion 7 – Team-BHP
The article discusses the author’s experience test-driving the BYD Sealion 7, a new electric SUV from Chinese automaker BYD. The author notes that the Sealion 7 is the company’s first electric SUV and is positioned as a competitor to established players in the market.
The author begins by describing the exterior design of the Sealion 7, noting that it has a bold and futuristic look with a prominent grille and LED headlights. The interior is also praised for its modern design, with a large touchscreen infotainment system and premium materials used throughout.
On the road, the author notes that the Sealion 7 is surprisingly quiet and smooth, thanks to its electric powertrain. The car’s acceleration is also impressive, with 0-100 km/h taking just 6.5 seconds. The author praises the car’s handling, noting that it is agile and responsive, making it a joy to drive on twisty roads.
The author also notes that the Sealion 7 has a range of over 500 km on a single charge, making it suitable for long road trips. The car’s charging system is also praised, with the ability to charge to 80% in just 30 minutes using a fast charger.
One of the standout features of the Sealion 7 is its advanced technology, including a range of driver assistance systems such as lane departure warning, adaptive cruise control, and automatic emergency braking. The author notes that these systems work seamlessly and provide added peace of mind on the road.
Overall, the author concludes that the BYD Sealion 7 is a impressive and capable electric SUV that is well worth considering for those in the market for a new car. The author notes that while there are some minor flaws, such as a somewhat cramped rear seat and a less-than-ideal infotainment system, these are minor complaints in an otherwise excellent vehicle.
The article concludes by noting that the BYD Sealion 7 is an important step forward for the company, and a sign of things to come from the Chinese automaker. With its impressive range, smooth acceleration, and advanced technology, the Sealion 7 is a compelling option for those looking for a new electric SUV.
What’s the top electric family car?
The article compares the Tesla Model 3 and the BYD Seal, two electric cars that are both popular in the market. The BYD Seal is a Chinese carmaker that has been in business since 1995 and has been producing vehicles since 2002. The article compares the two cars in various categories, including design, performance, range, comfort, practicality, and technology.
The Tesla Model 3 is priced from £39,990 and has a claimed range of over 430 miles, while the BYD Seal is priced from £45,695 and has a claimed range of over 354 miles. Both cars have a similar design and are electric vehicles, but the Tesla Model 3 has a more modern and sleek design.
In terms of performance, the Tesla Model 3 is quicker than the BYD Seal, with a 0-60 mph time of 4.2 seconds compared to the BYD Seal’s 5.9 seconds. The BYD Seal also has a slightly higher maximum charging rate, but the Tesla Model 3 has a more extensive Supercharger network.
The article concludes that the Tesla Model 3 is the winner in this comparison, scoring a 10/10, while the BYD Seal scored a 7/10. The Tesla Model 3 is praised for its technology, efficiency, driving dynamics, and the Supercharger network, which is often cheaper than its rivals.
Blimey! BYD’s sub-$30K Dolphin is flying off the shelves, giving Toyota Corolla and Mazda3 a run for their money.
BYD, the Australian importer of the Chinese-based electric vehicle (EV) maker, has seen a surge in interest for their sub-$30,000 electric hatchback, the Dolphin. The company recently introduced a budget-friendly Essential model, which is now the cheapest new electric car on the market. According to Luke Todd, the chairman and managing director of EVDirect, the response has been “overwhelming” with a huge increase in enquiry.
The Essential model is fully equipped and offers excellent value, undercutting major name hatchbacks such as the Toyota Corolla and Mazda3. BYD is confident that the Dolphin will be one of their top sellers, with 2025 forecast to be the “defining year” for the brand.
Since launching their passenger cars in Australia in 2022, BYD has seen a loyal following and impressive sales growth, with a goal of doubling their sales to 100% in 2025. The company plans to achieve this by introducing more models and increasing their dealership footprint, including expanding their presence in regional areas.
The electric hatchback segment is expected to continue its surge, with BYD’s aggressive pricing strategy allowing them to capitalise on this trend. Sales of small electric cars almost doubled in 2024, with EVs making up 60% of small car sales growth. The $29,990 starting price of the Dolphin, plus on-road costs, is not a limited-time offer and is expected to remain the standard price for this model.
By increasing their footprint and expanding their regional presence, BYD is poised to benefit from the growth in the EV market and compete more effectively against established brands in the small car segment. The company’s efforts are expected to pay off in 2025, with projections of significant growth and increased brand visibility.
How BYD’s EV Prices Are Reshaping the Competitive Landscape
The electric vehicle (EV) market in the US is experiencing a decline in demand, with many factors contributing to this trend. High prices and poor depreciation rates are major concerns, and the lack of adequate national charging infrastructure remains a significant obstacle. Chinese automaker BYD, with its affordable and high-quality electric vehicles, is posing a threat to American manufacturers like Tesla, Ford, and General Motors.
BYD’s success can be attributed to its ability to balance affordability and premium quality, which is a major concern for American automakers. With its plans to expand globally, BYD’s presence in the market will undoubtedly force American manufacturers to rethink their strategies. The company’s vertical integration, proprietary battery technology, and economies of scale have enabled it to produce high-quality EVs at a lower cost, making it a formidable competitor in the global market.
American automakers, such as Ford and General Motors, have expressed concern about China’s EV industry, citing its aggressive innovation, economies of scale, and government support. This has allowed Chinese companies like BYD to produce high-quality EVs at a lower cost, making them highly competitive in international markets. The Chinese government’s focus on exporting EVs to Europe, Southeast Asia, and Latin America has increased competition in markets traditionally dominated by American and European brands.
As a result, American manufacturers must accelerate innovation and reduce costs to keep pace with the Chinese EV dominance. The BYD Atto 3, in particular, is a significant concern for American manufacturers, as it is expected to be one of the top 10 largest automakers in the world by sales volume. The BYD Seal, a sleek and powerful electric vehicle with innovative battery technology, is another example of the company’s competitiveness in the market.
Overall, BYD’s success is forcing American manufacturers to rethink their strategies and adapt to a rapidly changing market. With its focus on innovation, vertical integration, and cost competitiveness, BYD is poised to play a significant role in the global EV market, and American automakers must take note of this new reality.
Get ready for a splash! BYD Sealion 7 Set is set to revolutionize Australia’s electric mobility landscape!
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The Australian automotive market is abuzz with the upcoming release of the BYD Sealion 7, an electric vehicle (EV) that is set to revolutionize the industry. The Sealion 7 is designed to make a significant stride in reducing carbon emissions and promoting sustainable transportation.
The vehicle is equipped with cutting-edge technology, including advanced battery systems, rapid charging capabilities, and state-of-the-art safety features. It also features AI-driven driver assistance systems, making it a game-changer in the EV sector. The Sealion 7 is expected to reduce carbon emissions and offer a seamless switch from traditional combustion engines to cleaner alternatives.
The release of the Sealion 7 is perfectly aligned with Australia’s environmental goals, and its launch is expected to boost the adoption rate of electric vehicles across the nation. The vehicle is also expected to unlock new opportunities for the economy, including job creation in related sectors and cost savings for consumers.
The article highlights the key features of the Sealion 7, including its extended range and rapid charging capabilities, AI-driven driver assistance, and state-of-the-art safety features. It also touches on the economic implications of the vehicle’s release, including the potential for job creation and cost savings.
The Sealion 7 is not just an electric vehicle; it’s a symbol of innovation and sustainability. Its release marks a significant milestone in Australia’s transition to a greener, tech-driven future. As the world moves towards a more sustainable future, the Sealion 7 is set to lead the charge, and its impact will be felt across the globe.
In conclusion, the release of the BYD Sealion 7 is not just about a new car, but about steering the course of sustainable development. It’s a reflection of the collective action needed to tackle environmental challenges and secure a robust, eco-friendly future for humanity and the planet.
This week’s news roundup sees Tesla’s brand value take a hit, while VW dealers and Scout are in the spotlight, but BYD is the real winner, dominating the market’s attention.
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A tragic car accident in Alabama turned deadly when a homeowner opened fire on a fire chief and the driver he was trying to help. The fire chief, James Bartholomew Cauthen, was killed in the ensuing gunfight.
In the world of automotive news, hackers have discovered that Subaru’s connected services, known as Starlink, can be accessed to store location data, door locks, and more. Meanwhile, Volkswagen’s electric startup, Scout, has told angry dealers to “pound sand” after they objected to the direct-to-consumer sales model.
BYD, a Chinese mega-brand, has seen a 41.3% increase in sales in the 2024 calendar year, dominating the market and leaving traditional Western automakers like Volkswagen in the dust. Tesla, on the other hand, is seeing a decline in brand value after years of rapid growth, with its deliveries dropping for the first time in a decade.
In other news, Stellantis is planning to revamp its French luxury brand, DS, to rival Bentley and Rolls-Royce. Meanwhile, a 101-year-old man from Texas is still driving his Chevy Silverado due to his mobility issues.
A heartwarming story features an elderly man from Texas who relies on his Chevy Silverado for daily errands, including buying groceries. This has sparked discussions about accessibility and mobility for older adults.
Other stories include Toyota dealers wanting the Yaris model to be reinstated, which would provide an affordable option in the company’s lineup. The article also includes a reminder not to leave refrigerated groceries in a car overnight, as this can ruin them.
Finally, the article references the Cash For Clunkers program, which was launched to stimulate the economy and reduce automobile emissions. It notes that this program ran out of funds within a month, but had high demand.
Dolphin’s struggles could actually boost BYD’s sales, while its drawbacks may have a silver lining for European investors.
The article discusses the rise of BYD, a Chinese electric vehicle (EV) manufacturer, in the European market. Despite being a new entrant, BYD has already gained significant traction, with its vehicles impressing buyers with their quality, style, and competitive prices. The company has a strong presence in Europe, with plans to expand its production capacity through new factories in Hungary and Turkey.
However, the article also highlights some challenges that BYD faces in the European market. One of the main issues is the limited range of its vehicles, particularly on high-speed autoroutes. The BYD Dolphin, a compact hatchback, has a claimed range of 267 miles, but its actual range on the highway is significantly lower, at around 90 miles. This is a major concern for European buyers, who are used to driving long distances on the continent’s extensive autoroute network.
Another issue is the quality of BYD’s computers, which have been criticized by some owners for being clunky and unreliable. The company needs to address these issues quickly to maintain customer satisfaction and build trust with its buyers.
Despite these challenges, BYD is expected to continue its growth in the European market, particularly as it expands its product lineup and improves its manufacturing capacity. The company’s long-term goal is to dominate the European market by volume, and it is well-positioned to achieve this goal.
The article also touches on the geopolitical implications of BYD’s success in Europe. China’s rise as a global economic power is often seen as a threat to Western economies, and the country’s growing presence in the European automotive market is no exception. However, the article suggests that China’s actions over Taiwan could have significant implications for its global economic plans, and that a potential invasion of the island could bring an end to China’s success story in export markets.
BYD reaches new milestone as its pickup truck exports surpass 10,000 units in its first year of operation.
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BYD’s new energy pickup truck, the BYD SHARK, has exceeded 10,000 units in its first year of export. The company’s December 2024 export figures showed 3,410 units sold, bringing the total export figure for the year to 11,038 units. The SHARK was first released in Mexico in May 2024 and will be sold in other regions, including the Americas and Australia, in the future.
In October 2024, BYD held a launch event for its electric pickup truck, the BYD SHARK 6, in Cambodia, where it also introduced its DM technology (plug-in hybrid technology). This technology enables the vehicle to run on electricity alone or in combination with gasoline, offering drivers a range of options.
In December 2024, the BYD SHARK 6 electric pickup truck was delivered in Australia, priced from 57,900 Australian dollars. The success of the BYD SHARK is a significant milestone for the company, marking its entry into the global electric pickup truck market. The vehicle’s popularity is expected to continue to grow as more countries transition to cleaner and more sustainable transportation options.
Overall, the BYD SHARK has made a strong start in the market, and its advanced technology and environmentally friendly features are likely to attract a wide range of customers. With its plans to expand into new regions and introduce new models, BYD is well-positioned to continue to lead the charge in the electric vehicle industry.
What BYD claims as innovative isn’t new; Bose actually launched a jumping electric Lexus concept back in 2003.
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Bose, a company known for its noise-canceling headphones and high-end speakers, developed a suspension system in the 1980s and 2000s that could eliminate body movement. The project, known as “Project Sound”, was a secret passion project of company founder Amar Bose and took 24 years to develop. The system used advanced electromagnetic motors, electric power amplifiers, and switches to adapt to specific road conditions and smooth out bumps and imperfections.
A technical demonstration in 2004 showcased the system’s capabilities, revealing that the Bose-equipped Lexus LS could remain flat during cornering, handle undulations, and even jump over small obstacles. However, the system had a fatal flaw: it was both heavy and expensive, making it unsuitable for production cars. Despite its impressive technology, Bose had to shelve the project and pivot.
Instead, Bose adapted the technology to create the Bose Ride, an active suspension seat for commercial truck drivers. While this may not be as exciting as a jumping sedan, it is arguably more practical.
Fast forward to today, BYD’s YangWang brand has released a video showing its all-electric U9 supercar jumping over a large pothole, a patch of multicolored dust, and a cluster of spikes, thanks to its active suspension system. While this technology is new to production vehicles, it’s not new to the world of automotive innovation. BYD’s system is a reiteration of the technology developed by Bose two decades ago. The article concludes by noting that while BYD’s system may be impressive, it’s not the first company to create such a system, as Bose had already developed a similar technology years ago.