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BYD India strategically focuses on the premium electric vehicle (EV) market, offering models like the Atto 3, eMAX 7, Seal, and Sealion 7, with prices ranging from ₹24.99 Lakh to ₹54.90 Lakh (ex-showroom). While initially targeting early adopters, they aim for significant growth in FY25 by expanding their dealership network, including Tier 2 cities. Despite government scrutiny on Chinese investments hindering local manufacturing plans, BYD imports vehicles as CBUs and CKD units.

A key advantage is BYD’s in-house Blade Battery (LFP) technology, known for safety and efficiency, which they also supply to other Indian manufacturers. Operating in India since 2007 with an electronic component manufacturing plant in Tamil Nadu, BYD leverages this existing infrastructure.

Facing competition from domestic and global players, BYD’s strategy involves competitive pricing on their imported vehicles and a commitment to covering a substantial portion of the Indian EV market. Navigating regulatory challenges while capitalizing on their technological strengths will be crucial for their long-term success in India’s evolving EV landscape.

Latest News on BYD INDIA

BYD Sealion 7: Embodies China’s Revolutionary Advancement in Electric Vehicle Technology

The BYD Sealion 7 is a sleek electric SUV from China that offers a premium cabin quality, a range of over 500 km, and smooth performance. The vehicle was test-driven in Delhi, and the experience was mostly positive. The cabin quality was compared to that of Mercedes-Benz, with a swiveling screen that can be set to either portrait or landscape mode. The all-wheel drive feature provides good high-speed stability and handling, and the range is impressive, even when driven inefficiently.

However, there were some drawbacks noted during the test drive. The low-profile tires made the ride harsh and uncomfortable on broken roads, and most functions, including features like ventilated seats, are controlled through the touchscreen, making them difficult to access while driving. The lack of a spare wheel and poor rear visibility via the cabin mirror were also notable disadvantages.

Despite these issues, the Sealion 7 has a solid build, with a battery pack that provides structural rigidity not found in most other cars. This gives the vehicle a smooth and quiet ride, making it a pleasure to drive on well-paved roads. The Chinese manufacturer has seemingly gained a lead over other companies, including Kia, Mercedes-Benz, and BMW, in terms of quality and price.

The article concludes by noting that Indian carmakers, such as Mahindra and Tata, now have a challenge to better the BYD Sealion 7 in terms of price and quality. The rise of electric vehicles is a significant trend in the auto world, and the Sealion 7 is an interesting addition to the market. Overall, the BYD Sealion 7 is a promising electric SUV that offers a unique blend of performance, range, and features, but may require some improvements to become a truly competitive player in the market.

The Sealion 7’s impressive range and smooth performance make it an attractive option for those looking for a reliable and efficient electric vehicle. However, the lack of a spare wheel and poor rear visibility may be a concern for some potential buyers. Ultimately, the Sealion 7 is a solid effort from BYD, and it will be interesting to see how it compares to other electric SUVs in the market. With the growing demand for electric vehicles, the Sealion 7 is definitely worth considering for those looking for a premium and feature-rich electric SUV.

Defend its turf: the 2025 Mitsubishi Outlander PHEV gets an upgrade to maintain its lead over newcomers like the BYD Sealion 6, GWM H6 GT, and Jaecoo J7 SHS.

Mitsubishi has announced updates to its 2025 Outlander plug-in hybrid, specifically tailored to the Australian market. The changes aim to boost the vehicle’s appeal in the face of increasing competition from Chinese manufacturers such as BYD, GWM, and Jaecoo. The updates include an Australian-specific suspension and steering tune, designed to enhance comfort and agility on local roads. The Outlander will also feature a larger 12.3-inch infotainment system with wireless Android Auto, as well as a new premium Yamaha audio system and connected services.

The 2025 Outlander PHEV will also benefit from a new 22.7kWh battery pack, which improves the all-electric range to up to 86km on the Euro WLTP test cycle. The vehicle’s power output will increase by around 20% to 222kW, thanks to the combination of a 2.4-litre four-cylinder combustion engine and two e-motors. This will result in sharper throttle responses and improved fuel consumption of just 0.8L/100km.

According to Mitsubishi’s local product boss, Bruce Hampel, the updates were influenced by Australian market feedback, which aimed to improve the vehicle’s steering, ride, and handling to suit local conditions and buyer requirements. The new suspension tune and tyre specification are designed to provide a more comfortable and responsive driving experience.

The updated Outlander will also feature mild exterior tweaks, including new alloy wheel designs, and an improved interior. The flagship GSR trim will be temporarily dropped, but will be reintroduced to the line-up later. Pricing and full specification will be announced closer to launch, but it is expected that the plug-in hybrid model will see a price increase.

Overall, the updates to the 2025 Mitsubishi Outlander PHEV aim to enhance the vehicle’s performance, comfort, and features, while also improving its competitiveness in the mid-size SUV market. With its improved all-electric range, increased power output, and refined suspension and steering, the Outlander is poised to remain a popular choice among Australian buyers.

Australia may see the launch of BYD’s Toyota Prado rival, the Denza B5, a tough off-road focused plug-in hybrid, as early as this year, with the luxury-oriented YangWang brand also being considered for the local market to compete with the Ford Everest.

Chinese automotive manufacturer BYD is set to launch a Toyota Prado rival in the Australian market this year. The Denza brand, which is a joint venture between BYD and Mercedes-Benz’s parent company Daimler, is expected to introduce a range of plug-in hybrid models that will target the popular Ford Everest and Toyota Prado. The Denza B5, which is expected to arrive in Australia in 2025, is a tough off-road focused vehicle that will be designed to tackle challenging terrain.

The Denza B5 is likely to be powered by a plug-in hybrid powertrain, combining a petrol engine with an electric motor for improved fuel efficiency and reduced emissions. The B5 will be a mid-size SUV, placing it in direct competition with the likes of the Ford Everest and Toyota Prado. With its off-road focused design and plug-in hybrid powertrain, the Denza B5 is expected to be a compelling alternative for buyers looking for a capable and environmentally friendly SUV.

In addition to the Denza brand, BYD is also considering introducing its luxury-focused YangWang brand to the Australian market. YangWang is a high-end brand that offers premium vehicles with advanced technology and luxurious features. If introduced in Australia, YangWang would compete with established luxury brands such as Mercedes-Benz, BMW, and Audi.

BYD’s plans to launch Denza and potentially YangWang in Australia are part of its broader strategy to expand its global presence. The company has already established a significant presence in China and is now looking to enter new markets, including Australia. With its focus on plug-in hybrid and electric vehicles, BYD is well-positioned to capitalize on the growing demand for environmentally friendly vehicles.

The introduction of Denza and potentially YangWang in Australia is expected to shake up the local market, offering buyers a new range of options in the mid-size SUV and luxury segments. With its competitive pricing, advanced technology, and environmentally friendly powertrains, BYD’s brands are likely to appeal to buyers looking for a unique alternative to established brands. As the Australian market continues to evolve, it will be interesting to see how BYD’s brands are received by local buyers.

A BYD Shenzhen car carrier has embarked on its inaugural ocean journey, transporting over 7,000 vehicles to Brazil.

BYD, a leading Chinese electric vehicle manufacturer, has launched its largest car carrier, the BYD Shenzhen, which has begun its maiden ocean voyage. The vessel, which is the world’s largest car carrier, has a capacity of 9,200 standard loading spaces, equivalent to 20 soccer fields. On April 27, it set sail from Taicang, Jiangsu province, carrying over 7,000 BYD new energy vehicles (NEVs) to Brazil. This voyage marks a significant milestone in BYD’s efforts to enhance its global transportation efficiency and promote sustainable development in Brazil.

The BYD Shenzhen is the fourth specialized car carrier operated by BYD and is part of the company’s expanding fleet. The vessel has a length of 219.9 meters, a beam of 37.7 meters, and a service speed of 19 knots. It has 16 decks and is capable of carrying a large number of vehicles. The ship was officially delivered to BYD on April 22 and has now begun its maiden voyage.

BYD has a growing fleet of car carriers, with two more vessels, the BYD Changsha and BYD Xi’an, expected to be put into service soon. The BYD Changsha, which has a capacity of 9,200 vehicles, is the company’s fifth car carrier, while the BYD Xi’an is its sixth. The company’s first car carrier, the BYD Explorer No. 1, has a capacity of 7,000 vehicles and was chartered to BYD in January 2024. The BYD Hefei and BYD Changzhou, which are named after the cities where BYD’s vehicle production sites are located, have capacities of 7,000 vehicles each.

The launch of the BYD Shenzhen and the expansion of BYD’s car carrier fleet are part of the company’s efforts to increase its global sales and promote sustainable development. BYD’s car sales target for 2025 is 5.5 million units, including over 800,000 in overseas markets. The company’s growing fleet of car carriers will play a crucial role in achieving this target by enhancing its transportation efficiency and reducing its environmental impact. With its commitment to sustainable development and its expanding global presence, BYD is well-positioned to become a leading player in the global electric vehicle market.

South Africa gets a taste of China’s automotive innovation as a leading car manufacturer introduces three new models to the local market.

Chinese automaker BYD has launched three new vehicles in South Africa: a bakkie, SUV, and sport-coupé SUV. This marks the company’s entry into the South African market, which is a significant move for BYD as it looks to expand its global presence.

The bakkie, which is known as the Shark, is an electric vehicle (EV) that is equipped with a range of impressive features, including a powerful motor and advanced technology. The SUV, called the Sealion, is also an EV, and offers a spacious and comfortable ride.

The sport-coupé SUV, known as the Shark PHEV, is a plug-in hybrid electric vehicle (PHEV) that combines the benefits of electric and petrol power. It offers a combined range of 840km, making it an attractive option for those who want the freedom to go long distances without worrying about running out of juice.

According to BYD, the Shark bakkie has been designed with the South African market in mind, and is equipped with features such as four-wheel drive and a high ground clearance, making it well-suited to the country’s rugged terrain. The Sealion SUV, on the other hand, is designed to be a premium vehicle, with a focus on comfort and luxury.

The launch of these new vehicles marks an important milestone for BYD in South Africa, and is seen as a significant step in the company’s plans to expand its global presence. With its commitment to electric and hybrid vehicles, BYD is well-positioned to take advantage of the growing trend towards sustainable motoring, and is expected to make a significant impact in the South African market.

Overall, the launch of BYD’s new vehicles in South Africa is a significant development in the country’s automotive industry, and is expected to be a major draw for car enthusiasts and environmentally-conscious consumers alike. With its range of innovative and eco-friendly vehicles, BYD is set to make a big splash in the market, and is an exciting addition to the South African automotive landscape.

Recent Updates

Pioneer Insurance teams up with BYD La Union to offer comprehensive insurance coverage for electric vehicle owners.

Pioneer Insurance has launched a specialized electric vehicle (EV) insurance called EV One, which is now available directly to BYD customers through the Pioneer-BYD La Union partnership. The insurance aims to provide BYD customers with easy access to Pioneer’s EV One insurance, which is designed to address the unique needs of EV owners. EV owners face unique challenges, including higher costs of maintenance and replacement, but Pioneer EV One aims to provide peace of mind with its comprehensive coverage.

The policy covers a wide range of EV types, including hybrids, plug-in hybrids, and battery electric vehicles, and includes unique benefits such as the Range Anxiety Cover, which provides towing services to the nearest charging station or back to the point of origin if the vehicle runs out of power. Other benefits include coverage for the Advanced Driving Assistance System (ADAS), Charging Equipment Cover, and Enhanced Battery Coverage, which safeguards private EV charging accessories and covers repair or replacement costs for battery-related issues.

In addition to these specialized benefits, Pioneer EV One includes standard comprehensive motor policy coverages, such as own damage, third-party liability, acts of nature, and theft. The policy also comes with the Loss of Use benefit, which provides reimbursement for transportation expenses of up to P500 per day for 15 days in the event of vehicle downtime due to repairs.

Pioneer Insurance recognizes the growing demand for EVs and the unique coverage they require, and is well-positioned to support EV owners with comprehensive and convenient insurance options. The partnership with BYD La Union aims to provide BYD customers with easy access to Pioneer’s EV One insurance, making it easier and more convenient for them to adopt electric transportation.

By 2025, only these companies are expected to remain solvent in the competitive electric vehicle manufacturing industry.

The electric vehicle (EV) market is growing rapidly, but profitability remains elusive for many companies in the sector. According to a recent report by Rho Motion, only four EV-exclusive carmakers posted a positive operating margin in 2024: Tesla, BYD, Li Auto, and Series Group. Tesla led the field with a 7.2% operating margin, while BYD had a 6.4% margin.

However, the report notes that Tesla’s margin has dipped from previous highs, while BYD’s continues to trend upwards. This suggests that BYD may soon overtake Tesla as the most profitable EV-only brand. One key factor in this success is BYD’s ability to control its supply chain through vertical integration, manufacturing batteries, drivetrains, and software in-house. This allows the company to control costs and improve efficiencies.

Several Chinese EV startups are also showing promising signs of profitability. Zeekr, a premium offshoot of Geely, posted a -8.5% margin in 2024, down sharply from previous years. Xpeng and Leapmotor have made notable progress, each cutting their operating losses by more than half year-on-year. However, others, such as Nio, Polestar, and Rivian, remain in the red.

Lucid, meanwhile, posted the worst figures in the segment, with a -374% operating margin in 2024. The brand’s existence is currently underwritten by Saudi sovereign wealth, cushioning it from the commercial realities facing smaller, independent rivals. Tesla remains the only non-Chinese EV maker with sustainable profitability, but with competition rising and price wars tightening margins, its position is far from secure.

BYD Revolutionizes the Luxury Car Market with the Launch of the Ultra-Luxurious Electric Yangwang U7

BYD, a Chinese automaker, has launched its new ultra-luxury electric vehicle, the Yangwang U7 sedan, priced at 628,000 yuan (approximately $87,700). This move marks BYD’s entry into the luxury electric vehicle market, where it aims to compete with established brands like Ferrari and Mercedes-Benz. The U7 sedan is designed to offer a blend of cutting-edge technology and impressive performance, featuring an advanced DiSus-Z body control system and “God’s Eye” A advanced driver-assistance system (ADAS) with Level 2 autonomous driving capabilities.

The U7 is powered by four electric motors, generating nearly 1,300 horsepower and capable of accelerating from 0 to 100 km/h (0 to 62 mph) in just 2.9 seconds. The vehicle boasts a robust 135.5 kWh BYD Blade battery, offering a range of up to 720 km (approximately 447 miles) and supporting fast charging that can fill the battery from 30% to 80% in under 20 minutes. Buyers can choose between fully electric and plug-in hybrid variants, making the electric model an economical entry point into the luxury electric sedan market.

BYD’s Yangwang U Series, including the U7 sedan, U8 off-road SUV, and U9 electric supercar, demonstrate the company’s ambition to expand beyond affordable electric vehicles into the high-end automotive sector. With the launch of the U7, BYD is positioning itself as a major player in the global luxury electric vehicle market, challenging established brands with its advanced technology and impressive performance.

Exclusive Insights: Real owners of BYD’s Shark 6 reveal their uncensored thoughts on the…

The BYD Shark 6, a plug-in hybrid ute, has made a strong start in the Australian market, with 2026 units delivered in the first two months of sales. To get a sense of how owners are finding their new rides, Drive reached out to a few owners and published their unfiltered opinions. Here are their experiences:

Ben Ouston from Newcastle, NSW, replaced his Mitsubishi Lancer with the BYD Shark 6 to take advantage of the FBT exemption for plug-in hybrids. He loves the technology, especially the ease of use and camera system, but is disappointed with the "Driver Monitoring System" that often alerts him for minor faults and the wireless phone charger, which he finds slow and hot.

Mick Wieden from Cairns, Queensland, replaced his 2021 Toyota HiLux with the BYD Shark 6, attracted by its technology, FBT exemption, and price. He praises the car for its low running costs and advanced features, but is unhappy with the lack of communication from BYD on accessory delivery times and has cancelled his orders.

Ryan Drury from Sydney, NSW, wanted a plug-in hybrid to match his work and family needs. He replaced his 2015 Isuzu D-Max with the BYD Shark 6 and loves its quiet operation, acceleration, and the attention it attracts. While he thinks it’s a great car, he notes that some sales staff at the Cairns delivery center were unhelpful and slow to respond to queries.

The owners’ feedback highlights both the strengths (technology, low running costs, attention-grabbing design) and weaknesses (some technical issues, lack of communication from BYD on accessory delivery times) of the BYD Shark 6. Drive has reached out to EVDirect for comment and will update the story when a response is received.

Chinese electric vehicle manufacturer BYD sets sights on European expansion, eyeing a boost in the market.

According to a report by FRANCE 24, Chinese electric car maker BYD is planning to boost its presence in Europe by expanding its dealership network and launching new models. The company, which is backed by Warren Buffett’s Berkshire Hathaway, is looking to tap into the growing demand for electric vehicles in Europe.

BYD, which stands for Build Your Dreams, currently has a limited presence in Europe, with a few dealerships in countries such as Germany, France, and Italy. However, the company is planning to significantly expand its network in the region over the next few years.

The company’s strategy is to create a strong distribution network that will allow it to tap into the growing demand for electric vehicles in Europe. BYD plans to achieve this by opening new dealerships in key cities across the continent, as well as partnering with existing dealerships to sell its vehicles.

In addition to expanding its dealership network, BYD is also planning to launch new models that will cater to the European market. The company has already launched several new models in recent years, including the BYD Tang, a compact SUV that is popular in China, and the BYD Qin, a compact car that is also widely popular in China.

BYD is also planning to introduce a range of new products in Europe, including a new saloon car and a crossover SUV. The company is also working on a new platform that will enable it to produce a range of electric vehicles with different body styles and sizes.

The company’s expansion into Europe is part of its broader global strategy to increase its presence in the electric vehicle market. BYD is one of the largest electric vehicle manufacturers in the world, and it has already established a significant presence in China, where it is one of the leading players in the market.

In Europe, BYD is facing stiff competition from established players such as Volkswagen, BMW, and Tesla, as well as other Chinese players such as Geely and Great Wall Motors. However, the company believes that its products will be well-received by European customers, given their high quality and affordable prices.

Overall, BYD’s expansion into Europe is a significant development for the company, and it is likely to be closely watched by investors and industry analysts. The company’s success in the region will depend on a number of factors, including the quality of its products, the effectiveness of its marketing and distribution strategy, and the competitive landscape in the region.

Introducing the new electric car model, boasting an impressive 521 km range! The first 3,000 eager buyers will be able to purchase it at a special introductory price.

BYD, a Chinese automobile company, has launched an updated version of its popular electric SUV, the Atto 3, in India to celebrate its first anniversary. The new model features a range of enhancements, including a new black interior with ventilated driver and front passenger seats, and an advanced lithium iron phosphate (LFP) low-voltage battery that is 6 times lighter and 5 times more efficient than conventional batteries. The battery is expected to last up to 15 years, reducing the need for replacement.

To mark the occasion, BYD is offering the first 3,000 customers the opportunity to purchase the Atto 3 at its old ex-showroom price, with a limited-time booking offer that requires a token amount of Rs 30,000. The car is available in three variants, with prices ranging from Rs 24.99 lakh to Rs 33.99 lakh. The most basic variant, the Dynamic, has a 49.92kWh battery that provides a range of 468km on a single charge, while the top-end Superior variant has a 60.48kWh battery that offers a range of 521km.

The Atto 3 is expected to compete with other electric vehicles in the market, including the MG ZS EV and Hyundai Kona EV. However, its superior range, advanced features, and battery technology make it a more attractive option. With over 3,100 units already sold in India, the updated Atto 3 is expected to further increase its sales with the launch of this new model.

BYD, a leading Chinese electric vehicle brand, slashes its prices to remain competitive in the market.

Chinese electric vehicle (EV) brand BYD has announced a surprise price cut on its entry-level models, with prices starting at under $10,000. This move is significant, as BYD is looking to undercut domestic and foreign competitors, including Tesla. The price cut may have far-reaching consequences for the global EV market, particularly in the US, where Tesla is already a dominant player.

The price reduction is likely a strategic move to gain a foothold in the crowded US market, which could be a challenge for BYD given its association with the Chinese Communist Party and the country’s reputation for human rights concerns. Additionally, some American consumers may be hesitant to purchase a vehicle with advanced features like the “God’s Eye” driver assistance technology, which some may view as intrusive or connected to the Chinese government.

While price is an important factor, it’s not the only consideration for many consumers. The value proposition of a vehicle, including its quality, features, and brand reputation, also plays a significant role. In the US market, consumers have a strong preference for value over cheap prices. BYD’s move may not resonate with American consumers, who are increasingly skeptical of foreign brands.

The company’s plans to enter the US market are still uncertain, with regulatory hurdles and concerns about intellectual property protection posing challenges. For now, BYD will need to contend with established players like Tesla and others, which have a significant head start in the US market. Despite the challenges, BYD’s eye-catching price cut may generate excitement among some American consumers, but it remains to be seen if this low-cost strategy will pay off in the long run.

UK-based Longbow, a company born from a partnership between former executives from Tesla, Lucid, and BYD, has unveiled its range of featherlight electric sports cars.

A new British-based startup, Longbow, is making waves in the electric vehicle (EV) industry with its two new lightweight EVs, the Speedster and Roadster. Led by a team of experienced engineers and automotive experts, including those who have worked for Tesla, Lucid Motors, BYD, and Polestar, Longbow aims to combine a high-performance driving experience with real-world practicality. The company’s headquarters are based in the UK, allowing them to tap into the country’s strong engineering and automotive industry.

The Speedster and Roadster EVs boast bespoke aluminum chassis, weighing less than 2,200 pounds each. The Speedster, an open-top sports car, can go from 0-62mph in just 3.5 seconds and has an estimated range of 275 miles on a single charge, with a starting price of £84,995. The Roadster, a hardtop sports car, accelerates 0-62mph in 3.6 seconds and has a range of 280 miles. Both models will be produced in limited numbers, with the Speedster capped at 150 units and the Roadster’s initial production run yet to be determined.

The focus on lightweight design allows for a more agile and balanced driving experience, making the Speedster and Roadster more accessible to a wider range of drivers, particularly those who may not have previously considered high-performance vehicles. Longbow’s CEO, David Davey, is confident that their first two cars will set a new standard for modern drivers’ cars, offering a combination of agility, balance, and exhilaration. With production set to begin in 2026, the world is eagerly awaiting the arrival of these performance EVs and what they will bring to the market.