Audi reported its 2025 year-end U.S. sales, highlighting a strong focus on safety and electric vehicles (EVs). The company saw a significant increase in sales, with a total of 186,840 units sold in the U.S. market. This represents a 10.3% increase compared to the previous year.
The sales growth was largely driven by the popularity of Audi’s EV models, including the e-tron and e-tron Sportback. The e-tron, in particular, saw a significant surge in sales, with over 20,000 units sold in 2025. This accounts for approximately 11% of Audi’s total U.S. sales for the year.
Audi also emphasized its commitment to safety, with many of its 2025 models earning top safety ratings from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS). The company’s focus on safety is reflected in its advanced driver-assistance systems, such as adaptive cruise control and lane departure warning.
In addition to its EV and safety efforts, Audi also reported strong sales in its luxury sedan segment. The A4 and A6 models saw significant increases in sales, with the A4 experiencing a 15% boost and the A6 experiencing a 12% boost.
Audi’s 2025 sales performance was also driven by its certified pre-owned (CPO) program, which saw a 25% increase in sales compared to the previous year. The CPO program offers customers a range of benefits, including warranty coverage, roadside assistance, and rigorous inspection processes.
Looking ahead to 2026, Audi is poised to continue its momentum in the U.S. market. The company is expected to introduce several new EV models, including the Q4 e-tron and the e-tron GT. These models will further expand Audi’s EV offerings and help the company achieve its goal of becoming a leader in the luxury EV segment.
Overall, Audi’s 2025 year-end sales report demonstrates the company’s commitment to safety, sustainability, and luxury. With its strong focus on EVs and advanced safety features, Audi is well-positioned to continue its growth in the U.S. market and remain a major player in the luxury automotive segment. As the company looks to the future, it is likely to continue innovating and expanding its offerings to meet the evolving needs of its customers.