Audi and Revolut have unveiled the name and logo of their joint Formula One team, the Audi Revolut F1 Team, marking a significant milestone in their preparations for the 2026 Formula One World Championship. The team’s global launch will take place in Berlin on January 20, 2026, where the team’s philosophy, visual language, and competitive focus will be presented. The event will also feature the unveiling of the team’s 2026 race livery, which will showcase the combination of Audi’s design principles and the new technical regulations.
The partnership between Audi and Revolut is a strategic one, with Revolut’s global presence in digital finance and Audi’s factory-backed racing ambitions coming together to create a unique identity. The team’s branding reflects this shared approach, combining Audi’s established design language with Revolut’s modern digital identity. The partnership extends beyond traditional sponsorship, with Revolut’s technology and services being integrated into the team’s operations, including financial transactions and digital payments.
The launch event in Berlin will be an immersive experience, built around the themes of clarity, technical intelligence, and emotion. The event will be open to the public on January 21, allowing fans to connect with the team and be a part of the inaugural moment. The team’s leadership has emphasized that the event will reflect the same standards applied to Audi’s road cars and motorsport programs.
The formation of the Audi Revolut F1 Team also brings structural changes to the organization, with Sauber Motorsport AG being renamed Audi Motorsport AG and the Technology Centre in Bicester, UK, becoming the Audi Motorsport Technology Centre UK. The team’s leadership has framed the announcement as a defining step in Audi’s Formula One journey, providing an identity that reflects innovation and long-term vision.
The partnership between Audi and Revolut is also focused on fan engagement and digital integration, with plans to explore new ways for fans to interact with the team through activations, access around race weekends, and app-based benefits. Revolut’s technology will play a role in shaping these experiences, reflecting a broader trend in Formula One where teams increasingly rely on digital platforms to reach global audiences.
Audi’s entry into Formula One represents a significant manufacturer commitment to the sport, with the company investing in power unit development, infrastructure, and personnel to prepare for the 2026 regulations. The Audi Revolut F1 Team forms a central pillar of that strategy, aiming to create a stable foundation for competition. The team’s leadership has consistently framed the project as a long-term undertaking, rather than a rapid push for immediate success.
Overall, the unveiling of the Audi Revolut F1 Team marks an exciting new chapter in the world of Formula One, combining automotive engineering with digital innovation and a commitment to fan engagement. With the team’s launch event in Berlin just around the corner, fans and enthusiasts are eagerly awaiting the opportunity to see the team’s 2026 race livery and learn more about their philosophy and competitive focus.