Audi and DDB Aotearoa have launched a new campaign in New Zealand, centered around the Audi Q5 and the values of balance, freedom, and enjoying life’s simple moments. The campaign features Steve Dunstan, a creative entrepreneur and long-time Audi ambassador, and showcases the quiet, reflective moments that Kiwis experience while driving through the country’s beautiful landscapes. The goal of the campaign is to position the Audi Q5 as the perfect companion for New Zealanders who value a balanced lifestyle.
According to Veronica Copestake, Creative Director at DDB Aotearoa, the campaign aims to acknowledge the importance of slowing down and reconnecting with what matters most in life. The campaign’s message is reflected in its cinematic film, photography, and digital storytelling, which highlights the Audi Q5’s design, capability, and spacious interior.
Andrew Stephenson, Marketing Manager at Audi, notes that the Audi Q5 is designed for people who want a vehicle that fits seamlessly into their lifestyle, whether they’re commuting to work or taking a break from the city. The campaign is currently live across various channels, including TV, out-of-home advertising, digital, and social media.
The campaign’s focus on the Kiwi values of balance and freedom is reflected in its use of stunning New Zealand landscapes and the story of Steve Dunstan, who embodies the laid-back and reflective mindset of many New Zealanders. By showcasing the Audi Q5 as a vehicle that complements this lifestyle, the campaign aims to resonate with Kiwis who appreciate design, capability, and the joy of driving.
Overall, the campaign is a thoughtful and visually stunning tribute to the New Zealand way of life, and the Audi Q5’s role in enhancing that experience. With its focus on balance, freedom, and the beauty of the natural world, the campaign is likely to resonate with Kiwis who value these same principles.