Royal Enfield, a leading motorcycle manufacturer, has reported a 13% increase in total sales for the month of October, with 124,951 units sold compared to 110,574 units in the same month last year. The company’s domestic sales saw a significant rise of 15% with 116,844 units sold, up from 101,886 units in October 2024. However, exports declined by 7% to 8,107 units, down from 8,688 units in the year-ago period.
The increase in sales can be attributed to the festive season, which saw a surge in demand for Royal Enfield motorcycles across the country. The company’s Managing Director and CEO, B Govindarajan, expressed his delight at the overwhelming response from customers, stating that the festive spirit had translated into a remarkable performance. He noted that the company had achieved its best-ever festive sales, with over 2.49 lakh motorcycles sold during the months of September and October.
This milestone, according to Govindarajan, speaks to the brand’s momentum and the enduring love that riders have for Royal Enfield. The company’s performance during the festive season is a testament to its strong brand presence and customer loyalty in the Indian market. As a part of the Eicher Motors Group, Royal Enfield’s success is also a reflection of the group’s overall growth and strategy.
The decline in exports, however, may be a cause for concern for the company. Despite this, Royal Enfield’s domestic sales performance and overall sales growth suggest that the company is on a strong trajectory. With its iconic motorcycles and expanding product lineup, Royal Enfield is well-positioned to continue its growth momentum in the Indian market. The company’s ability to capitalize on the festive season and achieve its best-ever sales performance is a positive indicator of its future prospects.