Piaggio Vehicles Pvt Ltd. India has taken a significant step to expand its customer base by making its Vespa automatic scooters available for online booking. The company has partnered with Snapdeal.com, a popular e-commerce portal, to sell its entire range of Vespa premium scooters in India. This move allows customers to book their preferred Vespa model from the comfort of their own homes, making it more convenient and accessible.
According to Sanjeev Goyle, Executive Vice President of 2W Business at Piaggio Vehicles (India), the automotive category on Snapdeal has experienced phenomenal growth over the past 12 months. The partnership with Snapdeal will enable Piaggio to manage its product selection, promotions, and launches based on analytics provided by the e-commerce platform. This will help the company to better understand customer preferences and tailor its offerings accordingly.
The online store on Snapdeal already retails two-wheelers from other major manufacturers, including Hero MotoCorp and Mahindra. By joining this platform, Piaggio aims to increase its visibility and reach a wider audience. To incentivize customers, the company is offering special deals to the first 100 clients who book their Vespa scooters online.
This move marks a significant shift in Piaggio’s sales strategy, as it seeks to leverage the growing popularity of online shopping in India. With the increasing number of internet users and the convenience of online transactions, the company hopes to attract a new generation of customers who prefer to shop online. By partnering with Snapdeal, Piaggio is well-positioned to tap into this growing market and expand its customer base. Overall, the availability of Vespa scooters online is a win-win for both Piaggio and its customers, offering a convenient and hassle-free shopping experience.