The Skoda Kushaq has become a highly successful model in India, accounting for two out of three Skodas sold in the country. This little SUV has taken the Indian market by storm, and its popularity can be attributed to its impressive features, sleek design, and affordable price tag.
The Skoda Kushaq was launched in India in July 2021, and since then, it has been a top-seller for the Czech automaker. The SUV’s success can be measured by its sales figures, which show that it accounts for nearly 67% of all Skoda cars sold in India. This is a significant achievement, considering that Skoda has a range of other popular models in its portfolio, including the Rapid, Octavia, and Superb.
One of the key reasons for the Kushaq’s success is its competitive pricing. The SUV is available in several variants, with prices starting from around $13,000. This makes it an attractive option for buyers who are looking for a feature-packed SUV without breaking the bank. Additionally, the Kushaq offers a range of engine options, including a 1.0-liter turbocharged petrol engine and a 1.5-liter turbocharged petrol engine, which provide a smooth and responsive driving experience.
The Kushaq also boasts an impressive list of features, including a touchscreen infotainment system, cruise control, and a range of safety features such as airbags, ABS, and ESP. The SUV’s interior is also well-appointed, with premium materials and ample space for passengers and luggage.
Skoda’s success with the Kushaq can also be attributed to its efforts to localize production in India. The company has invested heavily in its manufacturing facility in Pune, which has enabled it to reduce production costs and pass the savings on to customers. This strategy has helped Skoda to become more competitive in the Indian market, where price sensitivity is a major factor.
Overall, the Skoda Kushaq’s success in India is a testament to the company’s ability to understand the needs of the market and deliver a product that meets those needs. With its impressive features, competitive pricing, and sleek design, the Kushaq is likely to remain a top-seller for Skoda in India for the foreseeable future. As the Indian automotive market continues to evolve, it will be interesting to see how Skoda builds on the Kushaq’s success and expands its presence in the country.