BMW India has achieved its highest-ever quarterly sales, driven by a growing aspirational middle class, expanding demand in Tier-II and Tier-III markets, and recent changes in GST structures that have made high-end models more accessible. According to industry estimates, luxury vehicle sales in India surged by over 20% year-on-year in the third quarter of 2025, with premium brands like BMW, Mercedes-Benz, and Audi registering record-breaking numbers.
In an interview with Hardeep S. Brar, President & CEO of BMW Group India, he discussed the brand’s performance and upcoming strategies. BMW recorded a 13% growth in the first nine months of the year, selling close to 12,000 units, with the last quarter alone seeing a 21% growth. The company is aiming to close the year with strong double-digit growth, driven by the introduction of new models like the MINI Countryman JCW All4 and the impact of GST rate cuts.
The new MINI Cooper is expected to have a notable impact on market demand, particularly in the performance-oriented segment. The GST rate cut has reduced the price gap between ICE and EV models, making ICE variants more attractive. The company has received a strong number of bookings for the new MINI Cooper and is confident that it will be sold out for the year.
The company has introduced the new MINI Cooper as a completely built unit (CBU) rather than opting for local assembly through CKD operations at their Chennai facility. This is to assess the market response to the car, as the MINI customer is distinct and wants to stand out. If demand is consistent beyond certain volumes, the company will consider local assembly.
The higher-end models like the i7, 7 Series, X7, and X5 are the most profitable offerings for BMW in the Indian market. Looking ahead to 2026, the company is aiming to replicate the strong double-digit growth of 2025 and will be announcing new products as they arrive. The focus remains on the launch of the new MINI Cooper, and the company is excited about the potential of the Indian market.
Overall, BMW India is optimistic about its performance in the Indian market, driven by growing demand, new model introductions, and favorable GST structures. The company is well-positioned to take advantage of the growing luxury car segment in India and is aiming to close the year with strong double-digit growth.