Ankit Srivastava, a Maruti dealer in Prayagraj, Uttar Pradesh, is beaming with joy these days, thanks to the impressive sales of small cars during the festive season. The sales have exceeded his targets by 1.5 times, with entry-level models seeing a significant growth of almost 2 times. The reason behind this surge in sales is attributed to the price cuts on popular models such as the Alto K10 and Wagon R.
The price cuts, which range from approximately INR 1 lakh on the Alto K10 to around INR 70,000 on the Wagon R, have been driven by a combination of GST rate reductions and Maruti’s decision to lower prices. This move has made the cars more affordable and attractive to customers, leading to a significant increase in sales.
Srivastava’s experience is not unique, as many other dealers across the country are also reporting strong sales of small cars during the festive season. The entry-level segment has seen a substantial growth, with models like the Alto K10 and Wagon R being in high demand. The price cuts have not only made these cars more affordable but also helped to increase their appeal to first-time buyers and those looking to upgrade from two-wheelers to four-wheelers.
The impressive sales figures have brought a smile to the faces of dealers like Srivastava, who are thrilled with the response from customers. The festive season has seen a significant increase in footfalls in showrooms, with many customers taking advantage of the price cuts and other offers to purchase their dream car.
The growth in sales of small cars is a positive sign for the automotive industry, which has been facing challenges in recent times. The price cuts and festive offers have helped to boost sales and increase customer sentiment, which is expected to have a positive impact on the industry’s overall performance. With the festive season still ongoing, dealers like Srivastava are optimistic about the prospects of meeting and exceeding their sales targets, and the industry as a whole is looking forward to a strong finish to the year.