Audi has unveiled its latest concept car, the Audi Concept C, which has been described as a “step in the right direction” for the carmaker. The all-electric, two-seater vehicle features a sleek design with an open-top roof and was inspired by the Auto Union Type C and the third-generation Audi A6. The concept car has drawn comparisons to the iconic Audi TT and has a minimalist interior design with clean lines, natural materials, and geometric forms.
The exterior of the car features a bold rectangular grille at the front and quad-element LED lights at the rear, with no back window. The design has received mixed reviews, with some praising its simplicity and others criticizing it for being too minimalist. Mercedes design boss Gorden Wagener has been particularly harsh in his criticism, but Audi fans have been more positive, with one commenting that the design is “a big step in the right direction” for the brand.
Despite being just a concept, the Audi Concept C is a fully drivable prototype, and Audi has confirmed that it will go into production in 2027. The car will be made at the company’s Böllinger Höfe plant, and Audi’s CEO, Gernot Döllner, has stated that every concept presented by the company is backed by a definite production decision. This means that the Audi Concept C is not just a vision of the future, but a concrete preview of a production vehicle.
The Audi Concept C is seen as a key part of the company’s future plans, with Audi stating that it “embodies the brand’s new design philosophy and paves the way for the future.” The car’s sleek and uncomplicated design is likely to influence the design of future Audi models, and the company’s decision to put the concept into production suggests that it is committed to bringing this new design philosophy to market. Overall, the Audi Concept C is an exciting development for Audi fans and suggests that the company is moving in a positive direction with its design and production plans.