Anupam Thareja, Co-Founder of Classic Legends, has praised the recent reduction in Goods and Services Tax (GST) on sub-350cc motorcycles in India. The GST rate was reduced from 28% to 18% on September 22, 2025, making Jawa and Yezdi models more affordable for Indian buyers. Thareja called the move a “masterstroke” by the Prime Minister and credited Finance Minister Nirmala Sitharaman for ensuring affordability without compromising on features or quality.
The reduction in GST has resulted in a price drop of Rs 20,000 for Jawa and Yezdi models, making them more accessible to a wider range of customers. Thareja emphasized that this reduction comes at a crucial time for the Indian economy, which is currently slow, and the GST cut ahead of the festive season is expected to provide a much-needed impetus. The price drop of Rs 13,500-17,000 will make it easier for enthusiasts to own these classic machines.
Thareja also highlighted the brand strategy behind Classic Legends’ offerings, which involves reviving memories and creating a winning combination of nostalgia and modern performance. He emphasized the importance of building communities around motorcycling and cultivating subcultures, rather than just selling motorcycles. Thareja believes that India can emerge as a global hub for mid-market motorcycles, with the right mix of cost, technology, delivery, and quality.
The GST reduction is expected to significantly accelerate sales of Jawa and Yezdi models, giving India’s two-wheeler market a welcome boost. Classic Legends, a subsidiary of Mahindra & Mahindra, has immediately passed the full benefit of the GST reduction to customers, applying the reduced tax rate to models across both brands. The reduced prices are expected to attract more customers, especially during the upcoming festive season, and Thareja’s optimism suggests that the tax cut could have a positive impact on the Indian economy. Overall, the GST reduction is a welcome move for the Indian motorcycle industry, and Classic Legends is well-positioned to benefit from it.