Citroen India has announced the commencement of pre-bookings for its new Basalt X range, which is part of the company’s “Citroen 2.0 strategy – Shift into the New”. This strategy marks a new direction for Citroen India, aiming to transform the brand into a preferred and accessible mobility brand in the country. The Basalt range has been developed with a focus on introducing intelligent features that will elevate the in-car experience, providing a more intuitive, comfortable, and confident driving experience.
According to Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, the upcoming launch of the Basalt range is an exciting chapter in the Citroen 2.0 strategy. He expressed his thrill in opening pre-bookings and inviting customers to experience the next evolution of Citroën in India. The pre-bookings can be made through Citroën’s online sales platform as well as through the authorized dealership network across the country.
The “Citroen 2.0 – Shift Into the New” strategy is a comprehensive plan built on customer feedback and market insights. It aims to make Citroen a more accessible and preferred brand in India, and the Basalt range is a key part of this strategy. With its intelligent feature upgrades, the Basalt range is set to deliver a more enhanced driving experience. Customers can now book the new Basalt range and be among the first to experience the next evolution of Citroën in India.
The introduction of the Basalt range is a significant step for Citroen India, as it looks to strengthen its presence in the Indian market. With its focus on intelligent features and customer feedback, the company is aiming to provide a unique and enhanced driving experience to its customers. As the pre-bookings have commenced, customers can now look forward to experiencing the new Basalt range and being a part of the Citroen 2.0 journey. The Basalt range is expected to be a game-changer for Citroen India, and its launch is eagerly anticipated by car enthusiasts and customers alike.