The European automotive sector is facing financial difficulties, which has raised questions about the future of Mercedes and Audi in Formula 1. However, Red Bull’s Helmut Marko believes that the financial incentives for manufacturers to remain in F1 are still strong. With the introduction of a budget cap in 2021, F1 teams are now profitable and the sport is experiencing a surge in popularity. Marko pointed out that most teams are earning money and sponsors are coming from different sectors, not just the car industry. The proportion of women among fans is also growing, and the demand for Grand Prix events is outstripping the available dates on the calendar.
The 2026 season is set to bring significant changes to F1, with new engine regulations and the introduction of smaller, lighter cars powered by a 50/50 split between electrical power and internal combustion engines running on sustainable biofuels. Mercedes will be looking to repeat their success from 2014, while Audi will be entering the sport as a works team after acquiring Sauber. Ford will also be returning to F1 in 2026, partnering with Red Bull, which will become an engine manufacturer for the first time.
Marko is optimistic about the future of F1, citing the influx of new manufacturers such as Cadillac, which will be powered by Ferrari engines initially. He believes that Cadillac can make a strong start to F1 life, but notes that logistical challenges may arise due to the fragmentation of locations between the engine factory in North Carolina and the team location in England. The FIA has confirmed that General Motors, Cadillac’s parent company, will become a new F1 engine manufacturer from 2029.
Overall, Marko’s comments suggest that F1 is becoming a more attractive and profitable venture for manufacturers, with the budget cap and regulatory changes making it a more stable and sustainable sport. The introduction of new manufacturers and the growing popularity of F1 are set to drive the sport forward, and Marko is confident that Mercedes and Audi will remain committed to F1 despite the challenges facing the European automotive sector. With the sport’s popularity increasing and the proportion of women among fans growing, F1 is poised for a bright future, with the 2026 season set to bring significant changes and new excitement to the world of motorsport.