Chinese automotive manufacturer BYD is set to launch a Toyota Prado rival in the Australian market this year. The Denza brand, which is a joint venture between BYD and Mercedes-Benz’s parent company Daimler, is expected to introduce a range of plug-in hybrid models that will target the popular Ford Everest and Toyota Prado. The Denza B5, which is expected to arrive in Australia in 2025, is a tough off-road focused vehicle that will be designed to tackle challenging terrain.
The Denza B5 is likely to be powered by a plug-in hybrid powertrain, combining a petrol engine with an electric motor for improved fuel efficiency and reduced emissions. The B5 will be a mid-size SUV, placing it in direct competition with the likes of the Ford Everest and Toyota Prado. With its off-road focused design and plug-in hybrid powertrain, the Denza B5 is expected to be a compelling alternative for buyers looking for a capable and environmentally friendly SUV.
In addition to the Denza brand, BYD is also considering introducing its luxury-focused YangWang brand to the Australian market. YangWang is a high-end brand that offers premium vehicles with advanced technology and luxurious features. If introduced in Australia, YangWang would compete with established luxury brands such as Mercedes-Benz, BMW, and Audi.
BYD’s plans to launch Denza and potentially YangWang in Australia are part of its broader strategy to expand its global presence. The company has already established a significant presence in China and is now looking to enter new markets, including Australia. With its focus on plug-in hybrid and electric vehicles, BYD is well-positioned to capitalize on the growing demand for environmentally friendly vehicles.
The introduction of Denza and potentially YangWang in Australia is expected to shake up the local market, offering buyers a new range of options in the mid-size SUV and luxury segments. With its competitive pricing, advanced technology, and environmentally friendly powertrains, BYD’s brands are likely to appeal to buyers looking for a unique alternative to established brands. As the Australian market continues to evolve, it will be interesting to see how BYD’s brands are received by local buyers.