Harley-Davidson and Ducati motorcycles may become more affordable in India due to changes in the way these premium bike manufacturers will be priced in the country. In recent years, Indian customers have been facing a premium pricing structure for these global brands, which made them more exclusive and unattainable for many enthusiasts. However, the situation is set to change with the introduction of a new pricing strategy by both Harley-Davidson and Ducati.
According to reports, the shift in pricing is being driven by the growing demand for these high-end motorcycles in India. Both Harley-Davidson and Ducati have been witnessing increased interest from Indian customers, and in response, the companies are re-evaluating their pricing strategy to make their products more accessible.
Harley-Davidson, which has always been positioned as a premium brand, has already introduced a new pricing structure that is expected to make its motorcycles more affordable in India. The company has shifted its focus to introducing more mass-market models, which are expected to be priced lower than its current range. This move could make its motorcycles more competitive in the market, making them more attractive to Indian customers.
Similarly, Ducati, which is known for its high-performance sports bikes, is also set to bring more affordable options to the Indian market. The company has been working on developing a new range of models that are designed to appeal to a wider audience. These bikes are expected to be priced lower than its current offerings, making them more appealing to a broader range of customers.
The shift in pricing strategy by both Harley-Davidson and Ducati is expected to benefit the Indian motorcycling community. The change will make these premium bikes more accessible to more people, allowing enthusiasts to own their dream machines without breaking the bank. The move is also expected to increase competition in the Indian motorcycle market, driving innovation and better value for customers.
The reduced prices will be a welcome relief for Indian customers, who had to shell out a premium for these foreign motorcycles in the past. The new strategy is a strategic move by Harley-Davidson and Ducati to tap into the growing demand for premium motorcycles in India, making their products more appealing to a wider audience.