In September 2024, General Motors (GM) reported a 4.3 percent decline in sales for Chevrolet in Argentina, compared to the same period the previous year. The decline is attributed to a challenging market environment and increased competition. Despite the decline, Chevrolet remains a strong brand in the Argentine market, with a market share of 24.1 percent.
Among the Chevrolet models available in Argentina, the Spark and the Classic were the best-selling models, with 2,346 and 1,364 units sold, respectively, in September 2024. The Spark is a popular subcompact car that targets young buyers, while the Classic is a sedan that is popular among taxi drivers and daily commuters.
Chevrolet continues to invest in its Argentine operations, with plans to introduce new models and improve its dealership network. The company is also focused on providing excellent customer service and offers a range of promotion and financing options to attract and retain customers.