The city of Shanghai has attracted a significant investment from Japanese automaker Toyota, with the company launching a wholly-owned electric vehicle plant in the Jinshan district. The project, which is the world’s first overseas new energy vehicle (NEV) production base established by Lexus, involves an investment of 14.6 billion yuan ($2 billion) and is slated for completion in August 2026. The plant will have an initial annual capacity of 100,000 units and will develop and produce Lexus-branded EVs and batteries.

According to officials and experts, the project demonstrates Shanghai’s attractiveness for international investment and its determination to develop a world-class NEV industrial ecosystem. Chen Jian, deputy director of Jinshan district’s investment promotion office, stated that the project recognizes China’s manufacturing capabilities in NEVs, including research and development, product reliability, stability, quality, and supply chain.

The investment is seen as a vote of confidence in China’s business environment, with Qi Xiaozhai, vice-chairman of the Commerce Economy Association of China, noting that China’s broad market, strong economic growth, robust industrial infrastructure, and highly abundant talent pool all contribute to international investors’ decision-making. Shanghai’s complete automotive industry chain, particularly in the Yangtze River Delta region, is also seen as a key factor in the investment.

Peng Xijun, general manager of Shanghai New Jinshan Industrial Investment & Development Co Ltd, highlighted the region’s mature automotive industrial chain, which provides price advantages for China’s NEVs. The region is home to over 3,000 parts and components companies, forming a new industrial chain development pattern. Sun Lijian, director of the Financial Research Center at Fudan University, noted that Shanghai and the Yangtze River Delta region have formed the world’s most complete NEV sector, attracting top enterprises and providing a competitive advantage in terms of cost.

The investment is also seen as a sign of China’s progressing opening-up, with innovative policies supporting foreign investment and development opportunities attracting foreign investment. The region’s strong consumption capability and localized innovation-driven ecology are also expected to provide an ideal market for future NEVs. Overall, the project demonstrates Shanghai’s position as a leading destination for international investment in the NEV sector, with its complete industrial chain, attractive business environment, and strong economic growth.

Toyota Australia and Cricket Australia (CA) have extended their partnership for another four years, until the end of the 2028-29 cricket season. This renewal marks a continuation of their successful collaboration, which began in 2012, and demonstrates their shared commitment to promoting and developing cricket in Australia. The comprehensive agreement ensures Toyota’s support for all levels of Australian cricket, from grassroots community engagement to elite competitions.

As part of the partnership, Toyota will continue to sponsor the Australian Men’s and Women’s national cricket teams, as well as the KFC Big Bash League (BBL) and the Weber Women’s Big Bash League (WBBL). The company will also maintain its role as the official automotive partner for each state cricket association, supporting local and regional cricket initiatives.

The partnership extends to Cricket Australia’s diversity and inclusion programs, which aim to make cricket an accessible and welcoming environment for all Australians. Ed Sanders, Chief Commercial Officer at Cricket Australia, expressed his appreciation for Toyota’s continued support, saying it is crucial for growing cricket at the grassroots level.

This four-year extension is a testament to the mutual dedication of Toyota Australia and Cricket Australia to fostering the sport’s holistic development. The partnership aims to nurture budding talent in local communities and showcase world-class cricket on the international stage. The announcement comes as Toyota recently unveiled its sponsorship of the England, Scotland, and Ireland cricket teams, demonstrating the company’s strategy to leverage the popularity of cricket to enhance its brand visibility globally.

The renewal is a significant boost to Australian cricket, particularly as the men’s team is currently competing in a three-Test series in the West Indies. With Toyota’s continued support, Cricket Australia can focus on developing the sport and promoting its values of diversity, inclusion, and community engagement. The partnership is expected to have a positive impact on the growth and development of cricket in Australia, from the grassroots level to the elite competitions.

The Toyota Prius has undergone a transformation with the introduction of the Nightshade Edition, giving the hybrid vehicle a fresh new look that exudes coolness. The Nightshade Edition features 19-inch black-finished alloy wheels, black badging, and a range of exterior color options, including Midnight Black Metallic. This update is built on the XSE trim and boasts a bold and aggressive design, with black accents on the door sills, door handles, and bumper trim.

The interior of the Nightshade Edition is just as sleek, with a futuristic cockpit featuring black fabric seats with red trim, a carbon fiber dashboard, and a leather-trimmed heated steering wheel. The vehicle is equipped with an 8-inch Toyota Audio Multimedia touchscreen and offers a range of tech features. The Nightshade Edition has a 40-mile all-electric driving range rating and three drive modes: Normal, Eco, and Sport.

Toyota claims that the car is capable of achieving an impressive 52 miles per gallon combined, making it a world record holder for fuel economy. The 2026 Prius will be offered in several trims, including the SE, XSE, and XSE Premium, with prices starting at $33,775 and going up to $40,470. The Nightshade Edition will be priced at $37,795.

While the price may seem steep, Prius owners will likely appreciate the savings on running costs compared to a fully gas-powered vehicle. The Nightshade Edition is a significant departure from the traditional Prius design, and its bold new look is sure to turn heads. With its sleek design, advanced tech features, and impressive fuel economy, the Toyota Prius Nightshade Edition is an exciting new chapter in the Prius lineup.

The Nightshade Edition is not just a cosmetic update, but a cohesive design package that creates a unique and aggressive look. The black accents and sleek lines give the vehicle a sporty feel, while the interior features a futuristic and high-tech design. The combination of style, technology, and fuel efficiency makes the Toyota Prius Nightshade Edition a compelling option for those looking for a hybrid vehicle that is both practical and cool. Whether you’re a longtime Prius owner or just looking for a reliable and eco-friendly vehicle, the Nightshade Edition is definitely worth considering.

The Toyota GR Supra has been a highly anticipated and revered vehicle since its initial release, and now, the company is taking it to the next level with the introduction of the Lightweight EVO Design Preview. This newest iteration of the GR Supra boasts an array of innovative features that not only enhance its performance but also elevate its design and overall driving experience.

Design Enhancements

The Lightweight EVO Design Preview features a sleek and aerodynamically optimized design, with a focus on reducing weight while maintaining exceptional strength and rigidity. The vehicle’s body is crafted from lightweight materials, including carbon fiber and aluminum, which enables it to achieve a remarkable power-to-weight ratio. The design also incorporates a sporty and aggressive stance, with a lowered suspension and a unique rear spoiler that enhances high-speed stability.

Performance Upgrades

Under the hood, the GR Supra Lightweight EVO Design Preview is powered by a potent 3.0-liter turbocharged inline-six engine, which produces an impressive 382 horsepower and 369 lb-ft of torque. The vehicle also features a revised transmission and a sport-tuned suspension, allowing for exceptional handling and responsiveness. Additionally, the Lightweight EVO Design Preview comes equipped with advanced braking systems, including high-performance brake pads and lightweight wheels, which ensure exceptional stopping power and control.

Interior and Technology

The interior of the GR Supra Lightweight EVO Design Preview is designed to provide a premium and driver-focused experience. The cabin features a range of high-quality materials, including Alcantara and leather, and is equipped with advanced technology, including an 8.8-inch touchscreen display and a premium audio system. The vehicle also features a range of innovative safety features, including adaptive cruise control, lane departure warning, and automatic emergency braking.

Conclusion

The Toyota GR Supra Lightweight EVO Design Preview is an exciting and highly capable vehicle that offers an unbeatable combination of performance, style, and innovation. With its lightweight design, powerful engine, and advanced technology, this vehicle is sure to thrill driving enthusiasts and leave a lasting impression on the automotive world. Whether on the track or on the road, the GR Supra Lightweight EVO Design Preview is an exceptional driving machine that embodies the spirit of Toyota’s legendary sports car heritage.

Toyota’s chairman, Takeshi Uchiyamada, is set to face tough questions from shareholders at the company’s upcoming annual general meeting. The scrutiny comes as a result of a $33 billion deal between Toyota and Suzuki Motor Corp, a Japanese automaker. The deal, which was announced in 2019, involves Toyota acquiring a 4.9% stake in Suzuki, while Suzuki will purchase a 0.2% stake in Toyota.

The partnership aims to strengthen the two companies’ competitiveness in the rapidly changing automotive industry, particularly in the areas of electric vehicles, autonomous driving, and emerging markets. However, some shareholders have expressed concerns over the deal, citing the large sum of money involved and the potential risks associated with the partnership.

One of the main concerns is that the deal may not generate sufficient returns on investment, given the significant amount of money that Toyota is committing. Additionally, some shareholders are worried that the partnership may not lead to the desired synergies, particularly in the areas of technology and market expansion.

Uchiyamada is expected to face questions from shareholders on the rationale behind the deal, the potential benefits and risks, and the expected returns on investment. He will also be asked to provide more details on the partnership’s progress and how it will contribute to Toyota’s long-term growth strategy.

The deal has also sparked concerns among some Toyota shareholders that the company may be overextending itself financially. Toyota has already committed significant resources to its own electric vehicle and autonomous driving programs, and some investors are worried that the additional investment in Suzuki may put a strain on the company’s finances.

Despite these concerns, Toyota’s management team remains confident that the partnership with Suzuki will pay off in the long run. The company believes that the deal will provide access to new markets, technologies, and customers, and will help to strengthen its position in the global automotive industry.

Overall, the shareholder meeting is expected to be a tense affair, with Uchiyamada facing tough questions from investors who are seeking more clarity on the deal and its potential impact on Toyota’s future. However, the company’s management team remains committed to the partnership and is confident that it will drive long-term growth and success for the company. With the automotive industry undergoing significant changes, Toyota’s decision to partner with Suzuki is seen as a strategic move to stay ahead of the competition and achieve its goals.

The escalating trade tensions between the US, China, and Japan have caught Toyota, Nissan, and Ford suppliers in Japan in the crossfire. The US has imposed tariffs on certain Japanese auto parts, while China has retaliated with its own tariffs on American goods, affecting the supply chain of these major automakers.

The US tariffs, which came into effect in July, target Japanese auto parts such as engine blocks, gearboxes, and axles. This has increased the costs for Toyota, Nissan, and Ford, which rely heavily on Japanese suppliers for these components. The tariffs range from 10% to 50%, depending on the product, and are expected to remain in place until at least August 2024.

Japanese suppliers such as Aisin Seiki, Denso, and JTEKT are among those affected by the tariffs. These companies export a significant portion of their products to the US, and the tariffs are expected to reduce their competitiveness and profitability. Aisin Seiki, for example, exports around 30% of its production to the US, while Denso exports around 20%.

The effects of the tariffs are already being felt, with some Japanese suppliers considering moving production to other countries, such as China or Southeast Asia, to avoid the tariffs. This could lead to job losses and disruptions to the supply chain in Japan. Toyota, Nissan, and Ford are also reviewing their supply chains and considering alternative sources for the affected components.

China’s retaliatory tariffs on American goods have further complicated the situation. China is a major market for Japanese automakers, and the tariffs on American goods have made it harder for them to export vehicles to China. Toyota, for example, exports around 10% of its Chinese production to the US, which is now subject to the tariffs.

The tariff crossfire has highlighted the complexities and interconnectedness of global supply chains. The US-China trade tensions have affected not just American and Chinese companies but also those in other countries, such as Japan. The situation is likely to continue to evolve, with potential further tariffs and trade restrictions being imposed. As a result, Toyota, Nissan, Ford, and their suppliers in Japan must navigate this uncertain landscape and adapt to the changing trade environment to remain competitive.

The new Toyota RAV4 will be sold in over 180 countries and regions worldwide, but its power output will vary depending on the region due to differing regulations. In North America, the RAV4 will be available with a plug-in hybrid powertrain that produces 320 horsepower, while in Europe, the same powertrain will be detuned to 300 horsepower. According to Toyota, this is due to stricter legislation and homologation requirements in the European Union, UK, and European Free Trade Association countries.

The power gap between the US and European versions of the RAV4 is not limited to the plug-in hybrid. The all-wheel-drive full hybrid version will have 236 horsepower in the US, compared to 188 horsepower in Europe. The front-wheel-drive hybrid will also have more power in the US, with 226 horsepower, compared to 181 horsepower in Europe. However, the European version will offer a front-wheel-drive plug-in hybrid that is not available in the US, with 264 horsepower.

Toyota has confirmed that there will be no gas-only version of the RAV4 available in any market, and a diesel engine is also not an option. A purely electric RAV4 is also unlikely, as the company’s 2026 bZ model will fill that role. The quickest version of the RAV4 will be the European AWD plug-in hybrid, which can accelerate from 0 to 62 mph in 5.8 seconds.

The RAV4 plug-in hybrid will also have the longest total range, with a claimed 839 miles under Japan’s JC08 test cycle. This range is achieved with a full tank of gas and a fully charged 22.7-kWh lithium-ion battery. The revamped Toyota RAV4 is expected to begin rolling out globally before the end of the year, and it has big shoes to fill, with cumulative sales of previous generations reaching 15 million units over 31 years. Overall, the new RAV4 will offer a range of powertrain options, but the specific output will depend on the region and local regulations.

The Trump administration’s tariff policies have led to increased import costs, prompting several automakers, including Toyota, to raise prices for consumers. Toyota is the latest to join the list, with its executive implying “significant price increases” are necessary due to tariffs on automotive imports. This comes after Ford, Subaru, and Ineos have already announced price hikes, with more expected to follow.

Toyota Motor North America COO Mark Templin stated that tariffs are “not sustainable longer term without significant price increases.” He noted that affordability is already an issue and a 25% tariff on imports would make new cars unaffordable for many Americans. Toyota imports nearly half of the vehicles it sells in the United States, which means tariffs will have a significant impact on the company. The affected models include the 4Runner, Crown Signia, Land Cruiser, and GR86, which are made in Japan, and the Tacoma, which is made in Mexico.

Despite the challenges, Toyota has a significant presence in the United States, with nearly 48,000 employees and 11 manufacturing plants. However, Templin warned that tariffs will harm suppliers, drive up prices, and lead to a decline in vehicle sales. Additionally, the higher costs of parts will make repairs more expensive for customers. Templin noted that the company believes the Trump administration understands the consequences of tariffs on imported vehicles and the fragile nature of the global supply chain.

The price hikes are expected to be substantial, with Subaru announcing increases of between $750 and $2,055 due to “current market conditions.” Ford has also raised prices on several models, including the Maverick, Bronco Sport, and Mustang Mach-E. The tariffs are having a ripple effect on the automotive industry, with suppliers and consumers alike feeling the impact. As the situation continues to unfold, it remains to be seen how the Trump administration will address the concerns of the automotive industry and the impact of tariffs on American consumers.

Great Wall Motors (GWM) has made a bold claim, stating that other hybrid and electric utes on the market are not up to the task of handling the demands of Australian consumers. The Chinese manufacturer is set to launch its own hybrid and electric ute models in the Australian market, and is confident that its offerings will surpass those of its competitors.

According to GWM, many hybrid and electric utes currently available in Australia are not designed with the country’s unique conditions in mind. The brand claims that these vehicles are often geared towards city driving and are not capable of handling the rough terrain and heavy loads that many Australian ute owners require.

GWM’s forthcoming ute models, on the other hand, are being designed with Australia’s tough conditions in mind. The brand is promising that its hybrid and electric utes will offer superior towing capacity, payload, and ground clearance, making them better suited to the needs of Australian farmers, tradies, and outdoors enthusiasts.

The company’s hybrid ute, which is set to launch in the coming months, will feature a powerful petrol-electric powertrain and a robust chassis designed to handle heavy loads and rough terrain. The electric ute, which will follow later in the year, will boast a range of over 500km and will be capable of towing up to 3.5 tonnes.

GWM’s claims are likely to be seen as a challenge to established ute manufacturers such as Toyota and Ford, which have recently launched their own hybrid and electric ute models. However, the Chinese brand is confident that its focus on durability and capability will give it an edge in the competitive Australian market.

GWM’s aggressive marketing strategy is part of a broader effort to establish the brand as a major player in the Australian automotive market. The company has invested heavily in its Australian operations, including the establishment of a new headquarters and a network of dealerships across the country.

With its hybrid and electric ute models set to launch soon, GWM is poised to make a significant impact on the Australian market. Whether its claims of superiority over other hybrid and electric utes will ring true remains to be seen, but one thing is certain – the competition in the ute segment is about to get a lot hotter.

The Kia Carens and Toyota Rumion are two popular MPVs in the market, offering a comfortable cabin, refined engine, and decent features. Here’s a comparison of the two vehicles to help buyers make an informed decision. The Kia Carens Premium (O) variant is priced at ₹13.31 lakh (on-road, Noida), while the Toyota Rumion G MT variant is priced at ₹13.65 lakh (on-road, Noida).

In terms of features, the Kia Carens boasts an 8-inch infotainment screen, 5 USB Type-C charging sockets, and a 12.5-inch instrument cluster, among others. The Toyota Rumion, on the other hand, offers automatic climate control, air-cooled twin cup holders, and wireless connectivity for Apple CarPlay and Android Auto. When it comes to safety, the Kia Carens has a more comprehensive list of features, including six airbags, ABS, ESC, traction control, and highline TPMS. The Toyota Rumion, however, has dual-front airbags, ABS, ESC, and traction control.

Under the hood, the Kia Carens offers a 1.5L naturally aspirated petrol engine and a 1.5L diesel engine option, both paired with a six-speed manual gearbox. The Toyota Rumion, meanwhile, comes with a 1.5L naturally aspirated petrol engine paired to a five-speed manual gearbox, with a CNG option available. With the introduction of the new Carens Clavis, Kia has phased out most variants of the Carens, leaving only the diesel engine option available. Buyers seeking better fuel efficiency may prefer the Rumion’s CNG option.

Ultimately, the choice between the Kia Carens and Toyota Rumion depends on individual preferences. Those seeking a diesel engine and a more comprehensive safety feature list may opt for the Kia Carens. On the other hand, buyers who prioritize better service and the Toyota badge may prefer the Rumion. Additionally, those looking for improved fuel efficiency can consider the Rumion’s CNG option. By weighing these factors, buyers can make an informed decision that meets their needs and budget.

Toyota Motor Corp. has reported a significant surge in sales, but the company remains cautious about its profit outlook due to various costs. According to recent financial reports, Toyota’s sales have increased substantially, driven by strong demand for its vehicles, particularly in the North American market. However, the company’s profit margins are being squeezed by rising costs, including raw materials, labor, and research and development expenses.

The Japanese automaker reported a significant increase in revenue, driven by a 10% rise in sales, with the company selling over 2.5 million vehicles in the quarter. The boost in sales can be attributed to the strong performance of Toyota’s popular models, such as the RAV4 and Camry, which have seen significant demand in the US market. Additionally, the company’s luxury brand, Lexus, also saw a notable increase in sales, with its SUVs and sedans performing well.

Despite the impressive sales figures, Toyota remains cautious about its profit outlook, citing rising costs as a major concern. The company faces significant expenses related to raw materials, such as steel and aluminum, which have seen a substantial increase in prices. Furthermore, labor costs have also risen, driven by wage hikes and increased hiring to meet growing demand. Research and development expenses have also increased, as Toyota invests heavily in new technologies, including electric vehicles and autonomous driving.

The company’s operating profit margin has taken a hit, falling to around 8%, down from 10% in the same period last year. While Toyota’s sales have been strong, the company’s profit margins have been affected by the rising costs, which have offset some of the gains from increased sales. As a result, Toyota has revised its full-year profit forecast, citing the impact of higher costs on its bottom line.

In light of the rising costs, Toyota is taking steps to mitigate their impact on its profit margins. The company is implementing cost-cutting measures, such as reducing production costs and optimizing its supply chain. Additionally, Toyota is investing in new technologies, such as electrification and autonomous driving, which are expected to drive future growth and profitability.

In conclusion, while Toyota’s sales have been booming, the company remains cautious about its profit outlook due to rising costs. As the company navigates the challenges of a rapidly changing automotive industry, it is taking steps to mitigate the impact of higher costs on its profit margins and position itself for long-term success. With its strong brand, popular models, and commitment to innovation, Toyota is well-placed to weather the current challenges and continue to thrive in the competitive automotive market.

The 2026 Toyota Corolla Cross facelift has been unveiled for the Australian market, with the updated model set to arrive in local showrooms later this year. The Corolla Cross, which was first launched in 2022, has been a significant player in the compact SUV segment, offering a unique blend of style, practicality, and reliability.

The facelifted Corolla Cross features a number of exterior design updates, including a new front bumper, revised grille, and updated LED headlights. The rear of the vehicle has also been tweaked, with a new bumper and taillight design. The updates give the Corolla Cross a more aggressive and modern look, while still maintaining its familiar and appealing design language.

Inside, the Corolla Cross has received a number of updates, including a new infotainment system with a larger 12.3-inch touchscreen display. The system features improved graphics and functionality, as well as support for wireless Apple CarPlay and Android Auto. The cabin has also been refreshed with new trim materials and colors, giving it a more premium feel.

In terms of safety, the Corolla Cross has been updated with the latest Toyota Safety Sense suite of features, which includes advanced technologies such as adaptive cruise control, lane departure warning, and automatic emergency braking. The vehicle has also been awarded a 5-star ANCAP safety rating, giving buyers peace of mind.

Under the hood, the Corolla Cross will continue to be offered with a range of petrol and hybrid powertrains, including a 2.0-liter petrol engine and a 1.8-liter hybrid system. The hybrid model will be available in both front-wheel drive and all-wheel drive configurations, giving buyers a range of options to suit their needs.

The 2026 Toyota Corolla Cross facelift is set to go on sale in Australia later this year, with pricing and specifications to be confirmed closer to launch. The updated model is expected to be priced similarly to the current model, which starts at around $30,000. With its updated design, improved technology, and robust safety features, the Corolla Cross is shaping up to be a strong contender in the compact SUV segment.

The Shanghai auto show has kicked off, showcasing the latest innovations in the Chinese auto market. With the market being the largest and most electrified in the world, car manufacturers are going all out to impress potential customers with unique features and gadgets. The show has seen the unveiling of over 100 models and concept vehicles, with a focus on immersive entertainment, luxury, and convenience.

One of the standout features is the “4D digital cockpit” of Nio’s ET9 crossover coupe, which costs around $107,000. The car’s interior moves and shakes in sync with action on the screen when watching movies or playing games, creating a multisensory experience. The ET9 also comes with massage seats and fragrance settings, which are becoming increasingly popular in Chinese cars.

In-car fragrance settings are a common feature in several models, including Toyota’s Lexus brand, which offers a bamboo scent in its new ES model. The Japanese marque’s China general manager described the experience as being “in the depths of a bamboo forest on the outskirts of Kyoto” with each breath.

However, the most unusual feature on display is the in-car kitchen of the Rox 01, an all-terrain luxury SUV. The kitchen extension, which costs around $700, comes with a refrigerator, a system for heating water in just three seconds, and facilities for making tea, coffee, and hot pot. According to Rox’s chief strategy officer, the feature is designed to cater to the growing trend of outdoor pursuits in China, where consumers want to experience the great outdoors without compromising comfort.

The Shanghai auto show reflects the intense competition in the Chinese market, where car manufacturers are engaged in a brutal price war. With the trade spat with the US and electric vehicle tariffs in Europe, the focus is on the domestic market, where gadgets and unique features are major selling points. As one marketing expert noted, Chinese customers are expecting a high level of novelty and new technologies, and car manufacturers are responding by launching new products at a faster pace than legacy brands.

Isuzu has partnered with ARB and Arctic Trucks to create the D-Max AT35 Basecamp, an overlanding-ready pickup truck that comes equipped with a tent, shower, and kitchen onboard. The truck is built on the Arctic Trucks Isuzu D-Max AT35, which is a highly capable off-road vehicle with a lift, large tires, and a locking rear differential.

The Basecamp features an ARB Esperance Rooftop Tent, which can be easily deployed, and a folding ladder for access. The truck also comes with a slide-out kitchen, electric coolbox, gas cooktop, and sink. After a long day of off-roading, the ARB Ensuite Tent with a shower room and 12-volt portable pump is a luxurious feature that’s perfect for washing off the dirt and grime.

The truck’s design is geared towards overlanding, with a focus on durability, simplicity, and off-road capability. The base vehicle, the Isuzu D-Max AT35, is available from Isuzu dealerships in the UK, and the ARB components are available separately for customers who want to build their own overlanding truck. George Wallis, Head of Marketing at Isuzu UK, notes that the new Basecamp allows customers to turn their Isuzu D-Max AT35 into a “fully equipped home away from home, ready for unforgettable experiences.”

In related news, the Toyota Land Cruiser is also a popular choice for overlanding, with its legendary off-road capability and durability. The article highlights how the Land Cruiser has become an overlanding icon, with its ruggedness, simplicity, and off-road ability making it a favorite among enthusiasts.

Overall, the trend of overlanding is growing, with many aftermarket companies like ARB creating parts and accessories to make these adventures easier and more enjoyable. Whether you’re looking for a rooftop tent, cooking solutions, or extra storage, there are many options available for anyone seeking to hit the trails and experience the thrill of off-road driving and camping.

The Thai government is considering a trade-in scheme with carmakers to revitalize the country’s declining automotive sector. The scheme would allow consumers to trade in their used vehicles for a reduced price on a new one, with the aim of improving the sector’s competitiveness and reducing environmental waste. The Thai auto sector is significant, comprising 10% of the country’s GDP, but has been suffering since the pandemic.

The scheme is being pushed by industry leaders, including Toyota, which has been discussing an “End of Life Vehicle” scheme with the government. The proposal is still in its early stages, but if approved, it could benefit the sector by increasing sales for automakers, promoting the purchase of newer, more environmentally friendly vehicles, and creating new employment opportunities in the country’s recycling industry.

However, the proposal is pending finalization, as it involves multiple government agencies. The Federation of Thai Industries (FTI) and the private sector are working together on the proposal, but it has not yet reached the finance ministry. The scheme could be a game-changer for the country’s car market, stimulating the market and driving investment in the sector, according to the vice president of Thailand’s Used Car Association, Suwit Chobpradu.