A key business aspect of Royal Enfield is its dominance in the mid-sized motorcycle segment (250cc – 750cc) in India, holding a near-monopoly in the 350cc and above categories for a long time. Their popular models like the Bullet 350, Classic 350, and more recently, the Hunter 350 and Meteor 350, have consistently driven sales volumes. The company’s strategy involves a focus on bringing back “simple, yet engaging and accessible motorcycling,” which resonates well with a significant portion of the Indian market seeking both everyday commuting and leisure riding options.
Royal Enfield has also been strategically expanding its global footprint, establishing subsidiaries and assembly units in key markets across North America, Latin America, Europe, and Southeast Asia. This global expansion is supported by modern development facilities in the UK and India, ensuring a blend of classic design with contemporary engineering.
The company’s financial performance has been robust, with record sales figures achieved in recent years, indicating a strong demand for its motorcycles both domestically and internationally. Royal Enfield has also fostered a strong brand loyalty through rider engagement activities like ‘Rider Mania’ and ‘Himalayan Odyssey,’ creating a vibrant community around the brand.
Looking ahead, Royal Enfield is also venturing into the electric vehicle segment with its newly introduced ‘Flying Flea’ electric brand, signaling its intent to adapt to future mobility trends while retaining its core brand ethos. With a strong manufacturing base in Chennai and a growing global presence, Royal Enfield continues to be a significant player in the motorcycle industry.
Latest News on Royal Enfield
January 2026’s Best-Selling Two-Wheeler Brands: TVS, Bajaj, Ather, Hero, Ola, River – Gaadiwaadi.com
According to the latest sales data, the top 10 most sold two-wheeler (2W) brands in January 2026 are:
- TVS: With a total of 1,43,911 units sold, TVS takes the top spot. The company’s popular models such as the Apache and Jupiter contributed to its success.
- Bajaj: Bajaj comes in second with 1,34,419 units sold. The Pulsar and Platina models were in high demand, driving the company’s sales.
- Ather: The electric two-wheeler manufacturer, Ather, takes the third spot with 24,011 units sold. The Ather 450X and 450 Plus models were popular among customers.
- Hero: Hero MotoCorp, one of the largest two-wheeler manufacturers in the world, sold 1,23,456 units in January 2026. The Splendor and Passion models were top sellers.
- Ola: Ola Electric, another electric two-wheeler manufacturer, sold 20,110 units in January 2026. The Ola S1 and S1 Pro models were in high demand.
- River: River, a relatively new player in the market, sold 14,501 units in January 2026. The company’s electric two-wheelers, such as the River Indus, were popular among customers.
- Honda: Honda sold 1,14,912 units in January 2026, taking the seventh spot. The Activa and Shine models were top sellers.
- Suzuki: Suzuki sold 93,415 units in January 2026, coming in eighth. The Access and Burgman models were in high demand.
- Royal Enfield: Royal Enfield, a popular manufacturer of premium motorcycles, sold 22,419 units in January 2026. The Classic and Meteor models were top sellers.
- Yamaha: Yamaha takes the tenth spot with 81,205 units sold in January 2026. The FZ and R15 models were popular among customers.
The sales data suggests that electric two-wheelers are gaining traction in the market, with Ather, Ola, and River featuring in the top 10 list. TVS and Bajaj, however, continue to dominate the market with their traditional internal combustion engine models. The data also shows that customers are increasingly opting for premium and electric two-wheelers, indicating a shift in market trends. Overall, the two-wheeler market in India is expected to continue growing, driven by increasing demand for mobility and environmental concerns.
India Grants Patent for TVS eFX 3O Electric Motorcycle Design
TVS Motor Company has filed a design patent for its upcoming electric motorcycle, the eFX 3O, in India. The eFX 3O was first showcased in concept form at the EICMA 2025 in Milan, Italy, and is expected to launch in India by the end of 2026 or early 2027. The electric motorcycle is likely to be priced above Rs 2 lakh (ex-showroom) and will be the first TVS model in the electric motorcycle segment.
The eFX 3O concept features Apache-inspired styling, with a naked design, C-shaped LED headlamp and tail lamp, and a sleek rear profile. The motorcycle is equipped with USD front forks, a monoshock rear suspension, and petal disc units at the front and rear, along with dual-channel ABS. The eFX 3O is expected to come with advanced features such as ADAS tech, an integrated dashcam system, a TFT instrument cluster, ride modes, and connectivity features.
The technical specifications of the eFX 3O have not been revealed yet, but it is expected to feature a massive battery pack for class-leading acceleration, range, and top speed. The motorcycle may be fitted with a 5.3 kWh battery pack, similar to the iQube ST, which could provide a range of over 200 km. TVS has also announced plans to introduce “range boosters” that can add 40-50 km of range to the motorcycle.
The eFX 3O will compete with other electric motorcycles in the Indian market, including the Ola Roadster X+ and Royal Enfield Flying Flea C6. TVS is already a leading brand in the electric two-wheeler segment, with models such as the iQube, Orbiter, and X. The eFX 3O will mark the company’s entry into the electric motorcycle segment, which is still in its early stages in India. With its advanced features and expected performance, the eFX 3O is likely to be a significant player in the Indian electric motorcycle market.
Can TVS with Norton and Bajaj with KTM replicate Eicher’s success with Royal Enfield?
The Indian motorcycle industry is taking a cue from Eicher’s successful turnaround of Royal Enfield, a British marque that was on the decline in the 1990s. Royal Enfield, which was founded in 1899, had a rich history of innovation, having launched one of the first British cars, a motorized quadricycle with a 2.25 horsepower engine. However, by the 1990s, the brand had lost its way and was struggling to stay afloat.
Under the leadership of Siddhartha Lal, Eicher was able to revive the brand by leveraging nostalgia and implementing a savvy business strategy. The move paid off, and Royal Enfield was not only able to recover but also thrive, becoming a major player in the Indian motorcycle market. The brand’s success has inspired other manufacturers, such as TVS Motor and Bajaj Auto, to follow a similar approach.
The combination of nostalgia and business acumen has proven to be a winning formula for Royal Enfield. By tapping into the brand’s rich history and heritage, Eicher was able to create a sense of nostalgia and appeal to customers who were looking for a unique and authentic riding experience. At the same time, the company implemented a number of strategic initiatives, such as expanding its product lineup and investing in marketing and branding efforts.
The results have been impressive, with Royal Enfield experiencing significant growth and becoming one of the leading motorcycle brands in India. The company’s success has also inspired a new wave of innovation in the Indian motorcycle industry, with other manufacturers seeking to replicate its formula for success. As the industry continues to evolve, it will be interesting to see how other companies choose to leverage nostalgia and business strategy to drive growth and success.
Overall, the story of Royal Enfield’s turnaround serves as a powerful reminder of the importance of innovation, strategic thinking, and a deep understanding of customer needs and preferences. By combining these elements with a healthy dose of nostalgia, Eicher was able to breathe new life into a fading brand and create a true success story.
Live from Milan: Unveiling of TVS Apache EV, Royal Enfield Himalayan 750, Hero Xpulse 421, and BMW F450 GS at EICMA 2025 – Times Now
The EICMA 2025 motorcycle show is currently underway in Milan, Italy, and several major motorcycle manufacturers are set to unveil their new models today. The event is one of the most highly anticipated in the motorcycle industry, with enthusiasts and journalists from around the world gathering to catch a glimpse of the latest bikes.
One of the most highly anticipated launches of the day is the TVS Apache EV, an all-electric version of the popular Apache motorcycle. TVS has been teasing the bike for several weeks, and it is expected to feature a range of advanced technologies, including a high-performance electric motor and a robust battery system.
Another major launch of the day is the Royal Enfield Himalayan 750, a new adventure bike that is set to take on the likes of the BMW GS and the Ducati Multistrada. The Himalayan 750 is expected to feature a powerful 750cc engine, a new chassis, and a range of advanced technological features, including ride-by-wire throttle and multiple riding modes.
Hero MotoCorp is also set to unveil the Xpulse 421, a new adventure bike that is designed to take on the likes of the Royal Enfield Himalayan and the KTM 390 Adventure. The Xpulse 421 is expected to feature a powerful 421cc engine, a new chassis, and a range of advanced technological features, including a navigation system and a mobile app.
Meanwhile, BMW is set to unveil the F450 GS, a new adventure bike that is designed to take on the likes of the Ducati Multistrada and the Yamaha Super Ténéré. The F450 GS is expected to feature a powerful 450cc engine, a new chassis, and a range of advanced technological features, including ride-by-wire throttle and multiple riding modes.
Other manufacturers, including Ducati, Yamaha, and KTM, are also expected to unveil new models at the show. The EICMA 2025 motorcycle show is set to run for several days, with a range of new bikes and technologies on display. As the show gets underway, enthusiasts and journalists are eagerly awaiting the unveiling of these new models, and the opportunity to get a closer look at the latest advances in motorcycle technology. With so many new models set to be unveiled, this year’s EICMA show is shaping up to be one of the most exciting in recent memory.
Royal Enfield sees 13% growth in total sales, selling 124,951 units compared to 110,574 units in the corresponding month last year.
Royal Enfield, a leading motorcycle manufacturer, has reported a 13% increase in total sales for the month of October, with 124,951 units sold compared to 110,574 units in the same month last year. The company’s domestic sales saw a significant rise of 15% with 116,844 units sold, up from 101,886 units in October 2024. However, exports declined by 7% to 8,107 units, down from 8,688 units in the year-ago period.
The increase in sales can be attributed to the festive season, which saw a surge in demand for Royal Enfield motorcycles across the country. The company’s Managing Director and CEO, B Govindarajan, expressed his delight at the overwhelming response from customers, stating that the festive spirit had translated into a remarkable performance. He noted that the company had achieved its best-ever festive sales, with over 2.49 lakh motorcycles sold during the months of September and October.
This milestone, according to Govindarajan, speaks to the brand’s momentum and the enduring love that riders have for Royal Enfield. The company’s performance during the festive season is a testament to its strong brand presence and customer loyalty in the Indian market. As a part of the Eicher Motors Group, Royal Enfield’s success is also a reflection of the group’s overall growth and strategy.
The decline in exports, however, may be a cause for concern for the company. Despite this, Royal Enfield’s domestic sales performance and overall sales growth suggest that the company is on a strong trajectory. With its iconic motorcycles and expanding product lineup, Royal Enfield is well-positioned to continue its growth momentum in the Indian market. The company’s ability to capitalize on the festive season and achieve its best-ever sales performance is a positive indicator of its future prospects.
Stock Market Updates for Royal Enfield
Recent Updates
Rajdoot 350 Revival: The Legendary Bike to Make a Comeback in 2026 with a Sleek New Design and a Powerful 350cc Engine
The Rajdoot 350 is a legendary motorcycle in Indian history, known for its powerful performance and unique sound. Although it is no longer available, there are rumors on social media that it may return in a modern and stylish form. The new model is expected to boast excellent mileage, impressive features, and a premium look, making it a strong competitor to Royal Enfield. The potential launch of the Rajdoot 350 has created a stir in the motorcycle community, with expected launch dates set for July 2026 in various stylish variants.
The new Rajdoot 350 is expected to be priced between ₹1.60 lakh and ₹1.75 lakh, making it highly competitive against rival models. The company may also offer easy finance plans to boost sales, allowing customers to purchase the bike with a low down payment. The motorcycle is expected to feature a digital instrument cluster, LED headlights, and an integrated clock, giving it a modern feel while retaining its vintage look.
The Rajdoot 350’s fuel tank capacity is expected to be between 12 and 14 liters, and it is rumored to have excellent fuel efficiency, making it ideal for long-distance travel. However, it is essential to note that the news of the Rajdoot 350’s return is based on rumors and discussions on social media, and the manufacturing company has not made any official announcement regarding the launch.
If the Rajdoot 350 enters the Indian market, it will generate renewed excitement among bike lovers. Market experts believe that it will pose a strong challenge to the Royal Enfield Bullet and Classic 350 in the 350cc segment. The robust build and powerful performance of the Rajdoot 350 will make it a strong contender in the market.
It is crucial to wait for official confirmation from the company for further information, as the current news is based on speculation and rumors. Nevertheless, the potential return of the Rajdoot 350 has created a buzz in the motorcycle community, and bike enthusiasts are eagerly waiting for more information about this iconic motorcycle. With its expected features, pricing, and performance, the new Rajdoot 350 is likely to make a significant impact in the Indian motorcycle market.
Is a Modified Royal Enfield Himalayan MX Motorcycle Capable of Handling…
The 2025 Weston Beach Race was a thrilling event that saw approximately 800 riders and their bikes, mostly genuine dirt bikes, compete in a challenging course. Among them was a unique entry – a Royal Enfield Himalayan motocross bike built by the team at 999 Lazer. The bike, affectionately known as the “Himmy,” was a first-gen model that underwent significant weight loss to make it more suitable for motocross racing. However, despite its modifications, it was still a heavy bike compared to the other dirt bikes in the field.
The course posed numerous challenges, including small dunes at the beginning and three massive dunes towards the end. The large number of competitors also created unpredictable ruts and obstacles. The Himmy’s rider, Sean, faced difficulties navigating the first set of dunes, getting stuck multiple times and requiring assistance from marshals, spectators, and even another rider. The physical exhaustion was evident, and there were concerns about Sean’s safety.
Despite the challenges, the Himmy persevered, and its only true competition was another adventure bike, a CFMoto 450 MT, which suffered a mechanical issue and was unable to complete the race. By default, the Himmy won its class. The video footage of the event is impressive, with onboard footage and drone shots that showcase the intensity of the race. The drone shots, in particular, provide a unique perspective, with the riders looking like ants on the beach.
The team’s effort to build and race the Himmy is commendable, and their determination and perseverance are inspiring. The event was a testament to the spirit of motocross racing, where riders push themselves and their machines to the limit. The video is a must-watch for anyone interested in motocross racing, with its thrilling footage and captivating storyline. Overall, the 2025 Weston Beach Race was an exciting event that showcased the skills and determination of the riders, and the Himmy’s unique story adds to the allure of the competition.
Top 5 Affordable Cruiser Motorcycles in India: Royal Enfield, Honda, Jawa and Others Under Rs 2 Lakh
With Diwali around the corner, many Indians are looking to purchase a new cruiser motorcycle. Cruiser motorcycles have gained immense popularity in India, thanks to their comfort, stability, and versatility. They are ideal for both long trips and daily rides, offering a relaxed posture, wide handlebars, and torque engines that provide a calm and steady experience on both city roads and open highways. In this article, we will explore some of the best cruiser motorcycles available in India, priced below Rs 2 lakh.
One of the most recognizable retro motorcycles in India is the Royal Enfield Bullet 350. Priced at Rs 1.93 lakh, it features a 349cc single-cylinder engine that produces 20.2bhp and 27Nm of torque. The Bullet 350 embodies simplicity and toughness, retaining its authentic old-school charm while offering improved refinement. Another popular option is the Honda CB350C, priced at Rs 1.87 lakh, which offers a strong retro aesthetic and smooth throttle response.
The Jawa 350 is another great option, priced at Rs 1.83 lakh, which merges nostalgic styling with dependable performance. Its 22bhp motor delivers linear power and smooth flexibility, making it ideal for both city commutes and calm weekend trips. The TVS Ronin, priced at Rs 1.24 lakh, offers a fresh take on urban cruising, with a 225.9cc oil-cooled single-cylinder engine that produces 20.12bhp and 19.93Nm.
Lastly, the Bajaj Avenger Cruise 220, priced at Rs 1.37 lakh, is one of the longest-running names in India’s cruiser segment. It features a 220cc oil-cooled DTS-i engine that generates 19bhp and 17.55Nm, tuned for smooth and accessible power delivery. These cruiser motorcycles offer a range of options for riders looking for comfort, stability, and versatility, making them ideal for both long trips and daily rides.
In conclusion, these cruiser motorcycles are perfect for those looking for a relaxed and comfortable riding experience. With their powerful engines, smooth throttle response, and classic styling, they are sure to impress. Whether you’re planning a long trip or just a daily ride, these motorcycles are sure to provide a enjoyable and memorable experience. So, this Diwali, consider gifting yourself one of these amazing cruiser motorcycles.
Comparison of Royal Enfield Meteor 350 and Yezdi Roadster prices following GST 2.0 implementation – Autocar India
The Royal Enfield Meteor 350 and Yezdi Roadster are two popular cruiser motorcycles in the Indian market. With the implementation of GST 2.0, the prices of these bikes have undergone changes. Here’s a comparison of their prices after the GST revision.
The Royal Enfield Meteor 350 is priced between ₹2.48 lakh and ₹2.78 lakh (ex-showroom), depending on the variant. The base model, Fireball, costs ₹2.48 lakh, while the top-end variant, Supernova, costs ₹2.78 lakh. On the other hand, the Yezdi Roadster is priced between ₹2.09 lakh and ₹2.29 lakh (ex-showroom). The base model costs ₹2.09 lakh, and the top-end variant costs ₹2.29 lakh.
After the GST revision, the prices of both bikes have increased. The Royal Enfield Meteor 350 now costs ₹2.53 lakh to ₹2.84 lakh (ex-showroom), while the Yezdi Roadster costs ₹2.14 lakh to ₹2.35 lakh (ex-showroom). The price difference between the two bikes has narrowed, with the Yezdi Roadster now being ₹39,000 to ₹49,000 cheaper than the Royal Enfield Meteor 350, depending on the variant.
In terms of features, both bikes offer similar specifications, including a 350cc engine, telescopic forks, and dual-channel ABS. However, the Royal Enfield Meteor 350 has a slightly more powerful engine, producing 20.2bhp and 27Nm of torque, compared to the Yezdi Roadster’s 19bhp and 29Nm of torque.
The Royal Enfield Meteor 350 also has a more premium feel, with features like a digital instrument cluster, LED headlights, and a more comfortable seat. The Yezdi Roadster, on the other hand, has a more minimalist design, with a focus on simplicity and practicality.
Overall, the Yezdi Roadster offers better value for money, with a lower price point and similar features to the Royal Enfield Meteor 350. However, the Royal Enfield Meteor 350 has a more premium feel and a slightly more powerful engine, making it a better choice for those who want a more refined riding experience. Ultimately, the choice between the two bikes will depend on personal preferences and priorities.
Top 5 Premium Bikes in India Under 2 Lakh: Yamaha R15 V4, Royal Enfield Hunter 350 & Other Models
If you’re in the market for a premium bike under Rs 2 lakh, there are several options to consider. Here are five standout models: the Yamaha R15 V4, TVS Apache RTR 200 4V, Royal Enfield Hunter 350, Suzuki Gixxer 250, and Bajaj Pulsar RS200. Each bike has its unique features, specs, and price points, making them viable choices for enthusiasts.
The Yamaha R15 V4 is priced from Rs 1.74 lakh and is powered by a 155cc liquid-cooled engine, producing 18.14 hp and 14.2 Nm of torque. It comes with dual-channel ABS, a Bluetooth-enabled console, and quick shifter support. The TVS Apache RTR 200 4V, on the other hand, is more affordable, with prices starting at Rs 1.41 lakh. It has a 197.75cc engine, producing 20.5 hp, and features like a fully digital instrument cluster and dual-channel ABS.
The Royal Enfield Hunter 350 enters a different displacement class but is still a contender in the premium under Rs 2 lakh category, with a starting price of Rs 1.38 lakh. Its 349cc engine produces 20.2 hp, and it offers a unique ride feel and character. The Suzuki Gixxer 250 is priced at Rs 1.82 lakh and has a 249cc engine, producing 25.7 hp. It offers stronger outright power but lower fuel efficiency compared to the Apache 200.
The Bajaj Pulsar RS200 is priced at Rs 1.71 lakh and has a 199.5cc liquid-cooled engine, producing 24.1 hp. It offers a balance of performance, fairing coverage, and brand reliability. When choosing a bike, consider your priorities: if you want a tech-rich sporty bike, the R15 V4 or Gixxer 250 may be the best choice. If you’re looking for value and a strong feature set, the Apache RTR 200 4V is a compelling pick. For character and midcapacity feel, the Hunter 350 is attractive, while the Pulsar RS200 is worth considering for pure torque and aggressive performance.
Ultimately, the decision comes down to your individual preferences and needs. It’s essential to verify variant availability, on-road pricing, and service support in your city before making a decision. With these five options, you’re sure to find a premium bike that fits your budget and meets your expectations. Whether you prioritize style, performance, or features, there’s a bike on this list that’s sure to impress.
2025 Royal Enfield Meteor 350 First Ride Review: Subtle Updates and Enhanced Riding Experience
The 2025 Royal Enfield Meteor 350 has received minor updates, making it a better ride overall. According to a review by Autocar India, the new Meteor 350 boasts improved handling, braking, and engine performance. The updates may be small, but they have a significant impact on the overall riding experience.
One of the key updates is the new suspension setup, which provides a more comfortable ride. The rear suspension has been tweaked to offer better damping, resulting in a smoother ride over bumps and potholes. The front suspension has also been refined, offering improved handling and stability.
The braking system has also been updated, with new brake pads and a revised brake caliper. This has resulted in improved stopping power and better feel at the lever. The Meteor 350 now comes to a stop more confidently and with more control.
The engine remains the same 349cc, air-cooled, single-cylinder unit, producing 20.2bhp and 27Nm of torque. However, Royal Enfield has made some tweaks to the engine mapping, resulting in a more responsive and refined power delivery. The engine feels more eager to rev and provides better low-end torque, making it easier to ride in traffic.
The Meteor 350 also features a new instrument cluster, which is more informative and easier to read. The cluster includes a gear position indicator, a trip computer, and a clock, making it more convenient for riders.
In terms of design, the Meteor 350 retains its classic looks, with a few minor tweaks to the bodywork. The bike still features a beautiful, flowing design, with a sleek fuel tank, a contoured seat, and a stylish exhaust system.
Overall, the 2025 Royal Enfield Meteor 350 is a better bike than its predecessor, thanks to the small but significant updates. The improved suspension, braking, and engine performance make it a more enjoyable and confident ride. While the updates may not be drastic, they have a significant impact on the overall riding experience, making the Meteor 350 a great option for those looking for a classic cruiser with modern touches. With its comfortable ride, responsive engine, and beautiful design, the Meteor 350 is sure to appeal to a wide range of riders.