In the cargo segment, popular models include the Apé Xtra and Apé Xtra Classic, known for their reliability and versatility in transporting goods. For passenger transportation, the Apé Auto Classic, Apé NXT+, and Apé Metro are widely used for last-mile connectivity. Piaggio has also expanded its electric vehicle offerings with models like the Apé E-Xtra FX Max and Apé E-City FX Max, gaining traction in the growing electric mobility space.
While the three-wheeler segment remains its core business, Piaggio India also ventured into the two-wheeler market with the launch of the iconic Vespa scooters in 2012, followed by the Aprilia brand in 2016. These premium scooters have carved a niche in the Indian market, focusing on style, performance, and technology. The company recently unveiled its 2025 Vespa portfolio, including technologically advanced models like the Vespa S Tech with features like keyless ignition and integrated navigation, positioning Vespa as a luxury lifestyle brand in India.
Piaggio India has a strong manufacturing presence with a technologically advanced plant in Baramati, Maharashtra. The company has also been expanding its dealership and service network across the country to enhance customer reach and after-sales support. Despite facing competition, particularly in the three-wheeler segment from players like Bajaj Auto, Piaggio holds a significant market share and continues to adapt to the evolving market dynamics with a focus on innovation and expanding its electric vehicle and premium two-wheeler offerings. The company’s long-standing presence and understanding of the Indian market have solidified its position as a key player in the light commercial vehicle and premium scooter segments.
Latest News on Piaggio Commercial – India
Piaggio Unveils Exclusive Vespa 946 Horse Limited Edition Scooter – BW Auto World
Piaggio has introduced a limited edition scooter, the Vespa 946 Horse, in collaboration with the renowned fashion brand, Sean Wotherspoon and the motorcycle designer, Garrett Leight. This unique scooter is a tribute to the iconic Vespa 946, which was first introduced in 2013. The Vespa 946 Horse is a stylish and exclusive scooter that combines the classic design of the Vespa with modern features and a bold, eye-catching aesthetic.
The Vespa 946 Horse features a sleek and sporty design, with a metallic blue and white color scheme that gives it a distinctive look. The scooter has a number of unique design elements, including a hand-painted horse logo on the side panel, a bespoke seat, and a set of aluminum wheels with a distinctive design. The scooter also features a number of premium materials, including leather and aluminum, which give it a high-end feel.
In terms of performance, the Vespa 946 Horse is powered by a 155cc, single-cylinder engine that produces 12.7 horsepower and 12.8 Nm of torque. The scooter has a top speed of 59 mph and features a CVT transmission, which provides smooth and seamless acceleration. The Vespa 946 Horse also features a number of advanced safety features, including ABS braking and a large, 220mm disc brake at the front.
The Vespa 946 Horse is a limited edition scooter, with only 100 units available worldwide. The scooter will be sold in select markets, including the United States, Europe, and Asia, and will be priced at around $10,500. The scooter will be available for purchase through Piaggio’s website and at select Vespa dealerships.
Overall, the Vespa 946 Horse is a unique and exclusive scooter that combines style, performance, and advanced safety features. The scooter’s bold design and limited production run make it a must-have for Vespa enthusiasts and collectors. With its premium materials, advanced features, and sleek design, the Vespa 946 Horse is a true showstopper that is sure to turn heads on the road.
The collaboration between Piaggio, Sean Wotherspoon, and Garrett Leight has resulted in a truly unique and special scooter that showcases the best of Italian design and style. The Vespa 946 Horse is a testament to the creativity and innovation of the Vespa brand, and is a must-see for anyone who loves scooters, fashion, and design. Whether you’re a seasoned scooter enthusiast or just looking for a stylish and exclusive ride, the Vespa 946 Horse is definitely worth checking out.
Japan’s first Piaggio P.180 aircraft has been delivered to Nakanihon Air.
Nakanihon Air, a Japanese aviation company, has taken delivery of the country’s first Piaggio Aerospace P.180 aircraft. The turboprop plane, with serial number 3018, was ferried from Piaggio Aerospace’s headquarters in Genoa, Italy, to Nagoya Komaki, Japan, with multiple stops along the way. The aircraft will be reregistered as JA124N and joins Nakanihon Air’s fleet of seven fixed-wing aircraft, which includes a Pilatus PC-24, Citation Vs, Beech King Air B200s, and Cessna C208s, as well as 57 helicopters.
The delivery marks a significant milestone for Piaggio Aerospace, as the P.180 has received type certification from the Japan Civil Aviation Bureau (JCAB). This certification allows the aircraft to operate in Japan, and Nakanihon Air is the first customer in the country to take delivery of the plane. The P.180 is a versatile aircraft that can be used for a variety of purposes, including charter flights, cargo transport, and aerial photography.
Nakanihon Air, which is controlled by private railroad operator Meitetsu, provides a range of aviation services, including pilot training, sightseeing flights, and aircraft maintenance. The company’s fleet of aircraft is used for a variety of purposes, including charter flights, cargo transport, and aerial photography.
The delivery of the P.180 to Nakanihon Air is also a significant achievement for Piaggio Aerospace, which has recently been acquired by Turkish aerospace and defense group Baykar. The manufacturer plans to increase production of the P.180 to 25-30 aircraft per year, and has already sold two aircraft in Türkiye. According to Piaggio Aerospace’s chief executive, Giovanni Tomassini, the P.180 has entered two new markets in the past three months, Japan and Türkiye, and the company is looking to expand its presence in these markets. Overall, the delivery of the P.180 to Nakanihon Air marks an important milestone for both the company and the manufacturer, and is expected to support the growth of Nakanihon Air’s aviation services in Japan.
This Vintage Conversion Kit Transforms A Piaggio Work Vehicle Into A Blast From 1978
Caselani, an Italian coachbuilder, has unveiled a new package called the 4PE, which transforms the Piaggio Porter NP6 into a retro-styled vehicle inspired by the classic Piaggio Ape three-wheeler. The 4PE package blends 1970s Italian style with modern utility, featuring a new fiberglass front section, circular headlights, and amber indicators that evoke the Ape “P” series from the late 1970s. The transformation is purely cosmetic, with the platform and mechanicals remaining unchanged.
The 4PE package is designed to fit the Piaggio Porter NP6, which debuted in 2021, as well as the fully electric NPE variant introduced in 2024. The package can be applied to various body styles, including fixed deck, dumper, food trucks, refrigerated vans, and other specialized work vehicles. The vehicle’s powertrain options include a 105-hp gas engine or a 201-hp electric motor, with the latter offering a driving range of over 155 miles in the urban cycle.
The 4PE package is the brainchild of automotive stylist David Obendorfer, who aimed to capture the essence of the classic Ape while providing greater practicality, space, and capability. The result is a unique vehicle that combines vintage charm with modern functionality. The package is available for installation at Caselani’s facility in Italy or through authorized external builders, although pricing details have not been released.
The Caselani 4PE package is a testament to the enduring appeal of retro design, which continues to inspire automotive enthusiasts and designers alike. By blending vintage style with modern technology, Caselani has created a one-of-a-kind vehicle that is sure to turn heads. Whether you’re a fan of classic Italian design or simply looking for a unique work vehicle, the 4PE package is definitely worth considering.
Overall, the Caselani 4PE package is a clever and stylish reinterpretation of the Piaggio Porter NP6, one that is sure to appeal to those who appreciate the beauty of retro design. With its unique blend of vintage charm and modern utility, the 4PE package is a must-see for anyone interested in automotive design and style.
Projected Electric 3W Sales for Calendar Year 2025
The Indian electric three-wheeler (E3W) market saw significant growth in 2025, with total retail sales reaching 7,97,733 units, a 15.39% increase from 2024. Mahindra led the market with 95,874 units sold, followed closely by Bajaj with 78,546 units. The growth was driven by fleet operators, government incentives, and improving charging infrastructure in urban and semi-urban areas.
Other notable performers included TVS, which saw exponential growth with 21,006 units sold, and Zeniak Innovation, which more than doubled its volumes to 13,398 units. However, some legacy players like YC Electric, Saera Electric, and Piaggio saw a decline in sales. The “Others” category, which includes numerous regional and small-scale manufacturers, accounted for 3,95,794 units, up 9.92% from the previous year.
The growth of the E3W market is expected to continue, driven by reducing costs and strong policy support. The segment is seen as a key part of India’s electric vehicle adoption story, particularly in commercial mobility. The data highlights the increasing adoption of electric mobility in the last-mile transport space, with fleet operators and government incentives playing a significant role.
The top 5 players in the E3W market in 2025 were:
1. Mahindra – 95,874 units
2. Bajaj – 78,546 units
3. YC Electric – 41,228 units
4. Saera Electric – 24,803 units
5. Dilli Electric – 21,915 units
The growth of the E3W market is expected to have a positive impact on the environment, with a reduction in emissions and pollution. The Indian government has set ambitious targets for electric vehicle adoption, and the E3W segment is expected to play a key role in achieving these targets. Overall, the data suggests that the E3W market is poised for continued growth, driven by increasing demand and supportive policies.
5 Iconic Vespas that Embbody the Carefree Spirit of La Dolce Vita (and One Surprising Exception)
The iconic Vespa scooter has a rich history, and its evolution over the years is a fascinating story. The first upgrade to the Vespa came in 1948 with the V11, which featured a 125cc engine, improved damping, and a simpler engine cover. This model marked a significant milestone, as it was the same year that the Goodwood Motor Circuit opened. The V11’s design had barely changed, but the upgrades made it more comfortable and accessible to riders.
In the 1950s, Piaggio introduced a sidecar option for the Vespa, which provided a comfortable seating position and coil-sprung suspension for passengers. Although it was open-topped, the sidecar offered some practicality with a windscreen and luggage space. The Vespa with a sidecar is a rare sight today, just as it was back then.
The Vespa 150 TAP, built for the French defence ministry, was a return to the scooter’s military roots. Equipped with a 75mm cannon and spare fuel capacity, it was designed for use by the Foreign Legion and French paratroopers. Only 600 were built between 1956 and 1959.
In 1958, Piaggio made significant changes to the Vespa’s construction, using two steel half shells to simplify the manufacturing process. The 125 model also featured more controls on the handlebars and a smaller engine. The colour options, however, were limited to grey or beige.
The 50 N, launched in 1963, was the most popular Vespa among young riders, thanks to its freedom and accessibility. With no need for a licence or numberplate, it was a motorised two-wheeler that offered the same freedom as a bicycle. The 50 N had its own styling, but it was still unmistakably a Vespa.
The Rally 180, launched in 1966, marked the end of an era for the Vespa. With a rotary valve engine and a new frame, it was one of the fastest scooters of its time, with a top speed of 105km/h. After a production run of five years, 26,000 Rally 180s were built.
Today, the Vespa is an iconic symbol of Italian style and culture, and its history is being celebrated at the Goodwood Revival. The event will feature a parade of pre-1967 Vespas and other contemporary Italian scooters, and owners are invited to register their interest in participating. With its rich history and enduring popularity, the Vespa remains an beloved and iconic vehicle.
Recent Updates
Piaggio and Vespa lead the US scooter market with growing dealer presence
According to a report by Powersports Business, Piaggio and Vespa are leading the U.S. scooter market, thanks to their expanding dealer network. The two brands, which are owned by the same parent company, have been steadily increasing their presence in the American market, with a focus on building a strong network of dealerships.
Piaggio, the parent company, has been investing heavily in expanding its dealer network in the U.S. The company has been recruiting new dealers and providing them with the necessary support and resources to help them succeed. This has resulted in a significant increase in the number of Piaggio and Vespa dealerships across the country.
As a result of this expansion, Piaggio and Vespa have become the top players in the U.S. scooter market. The brands offer a wide range of scooters, from affordable and fuel-efficient models to high-performance and luxurious ones. Their products are known for their style, reliability, and performance, which has helped to build a loyal customer base.
The growth of Piaggio and Vespa in the U.S. market can be attributed to several factors. One of the main reasons is the increasing demand for scooters, which are seen as a convenient and affordable mode of transportation. Additionally, the company’s focus on building a strong dealer network has helped to increase brand awareness and make its products more accessible to customers.
The expansion of Piaggio and Vespa’s dealer network has also created new job opportunities and stimulated local economies. The company’s dealerships are often family-owned businesses, which helps to support local communities and promote economic growth.
Overall, Piaggio and Vespa’s success in the U.S. scooter market is a result of their strategic approach to building a strong dealer network and offering high-quality products that meet the needs of American consumers. As the demand for scooters continues to grow, it is likely that Piaggio and Vespa will remain major players in the market, with their expanding dealer network and wide range of products helping to drive their success.
Piaggio and Vespa’s commitment to the U.S. market is evident in their ongoing efforts to expand their dealer network and offer new and exciting products to customers. With their strong brand reputation, wide range of scooters, and growing dealer network, Piaggio and Vespa are well-positioned to continue leading the U.S. scooter market for years to come.
Piaggio and Vespa Mark Increase in Scooter Sales Across the United States
Piaggio Group, the Italian manufacturer of iconic scooter brands Vespa and Piaggio, is celebrating a significant milestone in the United States. The company has reported a substantial increase in scooter sales in the U.S. market, with a growth rate that outpaces the overall powersports industry. This success is attributed to the growing demand for fuel-efficient, environmentally friendly, and stylish transportation options.
The Vespa brand, in particular, has been a driving force behind Piaggio’s success in the U.S. market. The iconic scooter has become synonymous with Italian style and sophistication, appealing to a wide range of consumers, from young adults to baby boomers. The Vespa Primavera and Sprint models have been particularly popular, offering a perfect blend of performance, comfort, and design.
Piaggio’s success in the U.S. market can also be attributed to its strategic expansion of dealerships and marketing efforts. The company has increased its dealer network, making its products more accessible to consumers across the country. Additionally, Piaggio has invested in targeted marketing campaigns, highlighting the benefits of scooters as a fun, affordable, and practical mode of transportation.
The growth of the scooter market in the U.S. is also driven by changing consumer preferences and urbanization. As cities become increasingly congested, scooters are becoming an attractive alternative to cars, offering a more efficient and environmentally friendly way to navigate urban areas. Furthermore, the rise of the gig economy and food delivery services has created a new demand for scooters as a practical and cost-effective way to navigate cities.
Piaggio’s success in the U.S. market is a testament to the company’s commitment to innovation, quality, and style. The company continues to invest in research and development, introducing new models and technologies that cater to the evolving needs of consumers. With its rich history, iconic designs, and growing popularity, Piaggio is well-positioned to continue its growth trajectory in the U.S. market.
As the scooter market continues to expand, Piaggio is poised to remain a leading player, offering a range of products that appeal to a diverse range of consumers. With its strong brand heritage, commitment to innovation, and growing dealer network, Piaggio is confident that its U.S. sales will continue to grow, making it an exciting time for the company and its customers.
Piaggio Group Americas Confirms Comprehensive Display at AIMExpo 2026 with All Brands Represented.
The Piaggio Group Americas has announced its plans to have a full brand presence at the 2026 AIMExpo, a premier event for the motorcycle and powersports industry. The AIMExpo, which takes place annually in Columbus, Ohio, is a significant platform for manufacturers to showcase their latest products, innovations, and technologies. The Piaggio Group’s decision to have a full brand presence at the event underscores its commitment to the North American market and its intention to strengthen its position in the region.
The Piaggio Group is a leading manufacturer of two-wheelers, and its brand portfolio includes iconic names such as Vespa, Aprilia, and Piaggio. The company’s products are known for their innovative design, advanced technology, and exceptional performance. At the 2026 AIMExpo, the Piaggio Group plans to showcase its entire range of products, including scooters, motorcycles, and three-wheelers. The event will provide an opportunity for dealers, distributors, and enthusiasts to experience the latest models and technologies from the Piaggio Group.
The Piaggio Group’s participation in the AIMExpo is also expected to generate significant interest among motorcycle and powersports enthusiasts. The event will feature a range of activities, including product demonstrations, test rides, and interactive displays. Visitors will have the opportunity to learn about the latest trends and innovations in the industry and to engage with the Piaggio Group’s experts and representatives.
The Piaggio Group’s commitment to the North American market is evident in its investment in the region. The company has a significant presence in the United States and Canada, with a network of dealers and distributors. The Piaggio Group’s products are popular among enthusiasts, and the company has a strong reputation for quality, reliability, and customer service.
In conclusion, the Piaggio Group Americas’ announcement of its full brand presence at the 2026 AIMExpo is a significant development for the motorcycle and powersports industry. The event will provide a platform for the company to showcase its latest products and technologies, and to engage with dealers, distributors, and enthusiasts. With its rich heritage, innovative products, and commitment to customer satisfaction, the Piaggio Group is well-positioned to strengthen its position in the North American market and to continue its growth and success in the region.
The Goodwood Revival 2026 is set to commemorate the 80th anniversary of the iconic Vespa scooter.
The Goodwood Revival 2026 is set to celebrate Italian design and culture with a themed focus on “La Dolce Vita” (the sweet life). The event will pay tribute to the iconic Vespa scooter, which was first introduced in 1946 by Enrico Piaggio. The Vespa’s humble beginnings as a practical mode of transportation for post-war Italy soon evolved into a symbol of personal freedom and modern living. The scooter’s distinctive design and engineering made it an instant hit, and it quickly spread across the globe.
As the years passed, Vespa became synonymous with style and individuality, particularly among the Mod movement of the 1960s in Britain. The brand’s 80th anniversary will be celebrated at the Goodwood Revival 2026, with a parade of over 300 pre-1967 Italian scooters and motorcycles, including Vespa, Lambretta, and Ducati. The parade will showcase the vibrant colors, craftsmanship, and character of Italian two-wheeled design and its lasting impact on global motoring culture.
The Goodwood Revival 2026 will take place over a weekend, with the parade being a highlight of the track-opening proceedings. The event will also feature a schedule of 15 races, all of which will run exclusively on sustainable fuel. The celebration of Italian design and culture will be centered around the Turning Circle near the Gate 2 entrance, where visitors can immerse themselves in the sights and sounds of Italy’s rich motoring heritage.
The Vespa’s story is one of innovation and perseverance, from its early days as a practical solution to post-war transportation needs to its current status as a cultural icon. The Goodwood Revival 2026 will be a unique opportunity to experience the magic of Italian design and culture, with the Vespa at its heart. With its rich history, stunning design, and enduring appeal, the Vespa is sure to be the star of the show at the Goodwood Revival 2026. Whether you’re a motorcycle enthusiast, a design aficionado, or simply a fan of Italian culture, this event is not to be missed.
Swarms of Vintage Vespas to Descend Upon the 2026 Goodwood Revival Circuit
The Goodwood Revival, a renowned event that celebrates historic machinery, period décor, and vintage costumery, will honor a significant milestone in 2026 – 80 years of the Vespa scooter. Over 300 pre-1967 Vespas will participate in the event’s opening parade around the 2.4-mile circuit. The Vespa’s story began in the aftermath of World War II, when Italy’s industry was crippled, and its citizens needed affordable transportation. Enrico Piaggio, an industrialist, pivoted his wartime aircraft manufacturing to address this need. He enlisted the help of aeronautical engineer Corradino D’Ascanio, who designed the Moto Piaggio #6, or MP6, despite his dislike for motorcycles.
The MP6 was a groundbreaking design that featured a stamped spar frame, stressed steel body panels, and a 98cc air-cooled two-stroke engine placed beside the rear wheel. This arrangement allowed for a clean, step-through design, and the scooter also featured a trailing-arm front suspension and controls mounted on the handlebars. The design was patented on April 23, 1946, and the Vespa was unleashed to the public shortly after. The name “Vespa” means “wasp” in Italian, which is fitting given the scooter’s distinctive sound and design.
Over the years, the Vespa’s engine capacity and features have changed, but its charm has remained the same. Today, Vespas are sold in over 80 countries, and more than 20 million have been produced since D’Ascanio’s design was first introduced. The Goodwood Revival’s tribute to the Vespa will be a celebration of the scooter’s enduring appeal and its significance in the motoring world. The event will kick off on September 18, 2026, with a parade of vintage Vespas, showcasing their unique design and unmistakable two-stroke buzz. The Vespa’s legacy is a testament to Italian innovation and design, and its impact on the world of transportation is still felt today. As the Goodwood Revival honors the Vespa’s 80th anniversary, it will be a celebration of the scooter’s enduring charm and its place in the hearts of motorcycle enthusiasts around the world.
In 2026, the Goodwood Revival is set to welcome a large gathering of vintage Vespas.
The 2026 Goodwood Revival is set to be an unforgettable event, with a celebration of Italian culture and style taking center stage. As part of the festivities, around 300 iconic Italian scooters, including Vespas, Lambrettas, Italjets, and Isos, will take to the track each morning, forming a colorful and enthusiastic parade. The majority of the scooters will be original pre-1967 models, fitting in with the Revival era.
The theme of “La Dolce Vita” (the sweet life) will permeate every aspect of the event, with the romance and passion of Italian culture on full display. The parade will feature a wide range of Vespa models, showcasing the brand’s 80-year history and its impact on Italian culture. From its humble beginnings as a post-war mode of transportation to its current status as a global phenomenon, the Vespa has become an iconic symbol of Italian style and freedom.
The story of the Vespa’s creation is a fascinating one. In the aftermath of World War II, Italy was in need of an affordable mode of transport, and two engineers at Piaggio began working on a new motorcycle design. The initial design was rejected, but with the help of aeronautical engineer Corradino D’Ascanio, a new design was created, featuring a unique bodywork and engine placement. The prototype was dubbed the “MP6,” and when Enrico Piaggio saw it, he remarked on its resemblance to a wasp, saying “Sembra una vespa!” (It looks like a wasp!). The name stuck, and the Vespa was born.
The Vespa quickly became a sensation, with its elegance and simplicity personifying Italian style. It was easy to improve and adjust, and it soon became available with a range of engine options and variants. By 1966, there were over 30 different Vespa models available, and the brand had become a global phenomenon.
The 2026 Goodwood Revival will be a celebration of the Vespa’s 80th anniversary, and the Track Opening Parade will be a highlight of the event. With 300 or more Vespas taking to the track, it promises to be an unforgettable sight. Tickets for the event are now on sale, and fans of Italian culture and style won’t want to miss out on the opportunity to experience the magic of La Dolce Vita.