In the cargo segment, popular models include the Apé Xtra and Apé Xtra Classic, known for their reliability and versatility in transporting goods. For passenger transportation, the Apé Auto Classic, Apé NXT+, and Apé Metro are widely used for last-mile connectivity. Piaggio has also expanded its electric vehicle offerings with models like the Apé E-Xtra FX Max and Apé E-City FX Max, gaining traction in the growing electric mobility space.
While the three-wheeler segment remains its core business, Piaggio India also ventured into the two-wheeler market with the launch of the iconic Vespa scooters in 2012, followed by the Aprilia brand in 2016. These premium scooters have carved a niche in the Indian market, focusing on style, performance, and technology. The company recently unveiled its 2025 Vespa portfolio, including technologically advanced models like the Vespa S Tech with features like keyless ignition and integrated navigation, positioning Vespa as a luxury lifestyle brand in India.
Piaggio India has a strong manufacturing presence with a technologically advanced plant in Baramati, Maharashtra. The company has also been expanding its dealership and service network across the country to enhance customer reach and after-sales support. Despite facing competition, particularly in the three-wheeler segment from players like Bajaj Auto, Piaggio holds a significant market share and continues to adapt to the evolving market dynamics with a focus on innovation and expanding its electric vehicle and premium two-wheeler offerings. The company’s long-standing presence and understanding of the Indian market have solidified its position as a key player in the light commercial vehicle and premium scooter segments.
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Piaggio Scooters are now backed by a 4-year warranty, although the offer excludes the US market.
Piaggio Group, a European scooter manufacturer, has made a bold move by offering a four-year warranty on a wide range of Euro 5 and Euro 5+ scooters under the Aprilia, Piaggio, and Vespa brands. This offer is valid in Europe, the UK, and several nearby countries, but not in the US. The warranty covers parts and labor, and is available at no extra cost, as long as the owner follows the maintenance schedule and stays within the mileage cap.
The models included in the warranty program are some of the most popular and iconic scooters in the market, such as the Vespa GTS, Primavera, and Sprint, as well as the Piaggio Beverly and Aprilia SR GT. These scooters are known for their style, comfort, and performance, and the extended warranty is a testament to Piaggio’s confidence in their quality and reliability.
It’s worth noting that the warranty does not apply to Aprilia’s higher-end motorcycles, such as the RS 660, Tuono V4, and RSV4, which are built for high-performance and track use. However, the extended warranty for scooters is a significant development, and it may pave the way for similar offers in the future for other types of vehicles.
Piaggio’s move is part of a larger trend in the industry, where manufacturers are offering extended warranties to build buyer trust and loyalty. For example, Yamaha is offering a 10-year warranty in India on select models, and Chinese automakers are also increasing their warranty coverage. This shift towards longer warranties reflects changing consumer expectations, where long-term peace of mind is no longer a luxury, but a standard feature.
The implications of Piaggio’s warranty offer go beyond the European market, as it sets a new benchmark for the industry. Even if the offer is not available in the US, it sends a clear message that manufacturers are willing to stand behind their products and provide extended protection to their customers. As the market continues to evolve, it’s likely that we’ll see more manufacturers following suit and offering longer warranties to stay competitive. Overall, Piaggio’s four-year warranty is a significant development that reflects the company’s commitment to quality, reliability, and customer satisfaction.
Singer Introduces Latest ‘Piaggio Apé’ Three-Wheelers to the Market
Singer Sri Lanka, a leading retailer of consumer durables and a benchmark for quality and innovation, launched the new range of ‘Piaggio Apé’ three-wheelers in the local market. This launch marks a significant milestone in the company’s efforts to expand its product portfolio and cater to the growing demand for eco-friendly and efficient transportation solutions.
The Piaggio Apé is a renowned brand of three-wheelers known for its reliability, durability, and versatility. The new range of Piaggio Apé three-wheelers introduced by Singer Sri Lanka boasts of advanced features, improved performance, and enhanced safety. These three-wheelers are designed to provide a comfortable and convenient mode of transportation for both personal and commercial use.
The new Piaggio Apé range includes various models, each tailored to meet specific customer needs. The three-wheelers are equipped withadvanced engines that offer superior fuel efficiency, reduced emissions, and lower operating costs. They also feature robust build quality, comfortable seating, and ample storage space, making them ideal for a variety of applications, including passenger transport, goods transport, and mobile vending.
Singer Sri Lanka has partnered with the Piaggio Group, a global leader in the design, manufacture, and distribution of two- and three-wheelers, to introduce the Piaggio Apé range in Sri Lanka. This partnership enables Singer to leverage Piaggio’s expertise and technology to offer high-quality, reliable, and innovative three-wheelers that meet international standards.
The launch of the Piaggio Apé range is expected to have a significant impact on the local transportation sector, particularly in the context of the government’s efforts to promote eco-friendly and sustainable transportation solutions. The three-wheelers are an attractive alternative to traditional modes of transport, offering a cost-effective, fuel-efficient, and environmentally friendly option for both individuals and businesses.
Singer Sri Lanka has announced attractive promotional offers and financing options to mark the launch of the Piaggio Apé range. Customers can visit Singer showrooms and experience the new three-wheelers firsthand, with the option to test drive and purchase their preferred model. With the introduction of the Piaggio Apé range, Singer Sri Lanka is poised to revolutionize the local transportation sector and provide customers with a reliable, efficient, and innovative mode of transportation.
Piaggio Vietnam Collaborates with National Economics University to Empower Future Leaders
Piaggio, the global mobility leader, has reaffirmed its long-term commitment to Vietnam by partnering with the National Economics University (NEU) to empower the younger generation. The partnership aims to bridge education with real-world experience and provide opportunities for students to engage with the corporate environment. The collaboration was marked by a memorandum of understanding (MoU) signing ceremony attended by senior leaders from both parties.
The partnership between Piaggio Vietnam and NEU will focus on education, knowledge exchange, professional consultancy, and career opportunities for students. Piaggio is committed to accompanying the younger generation on their professional journeys, sparking innovation, and encouraging global thinking. The company is seeking high-quality talent and affirming its commitment to Vietnam’s future.
As part of the partnership, Piaggio has set up a dedicated space on the NEU campus to showcase Italian products and culture. The space offers students a closer look at Piaggio’s iconic Italian design and a deeper appreciation of the company’s creativity, technological legacy, and long-term vision. The partnership also includes a series of engagement activities, including a CEO Talk titled ‘Beyond Mobility – Vespa and the Italian Way of Life’, which was attended by NEU students.
The talk, given by Gianluca Fiume, General Director of Piaggio Vietnam, shared the brand journey of Vespa and its evolution into a global symbol of Italian culture, embodying freedom, creativity, and individuality. The event sparked great enthusiasm among NEU students, particularly those interested in branding and modern management thinking.
Piaggio’s commitment to empowering the next generation is also reflected in its participation in the Green Economy Forum and Exhibition in Ho Chi Minh City, where it showcased three new offerings. The company’s dedication to Vietnam’s future is evident in its long-standing presence in the country and its efforts to nurture young talent through initiatives such as the Young Lions program.
The partnership with NEU is a significant step towards bridging the gap between education and the corporate world, providing students with practical experience and exposure to the industry. By working together, Piaggio Vietnam and NEU aim to create a new generation of forward-thinking young leaders who are equipped to drive innovation and growth in Vietnam. With its strong commitment to the country, Piaggio is poised to continue making a positive impact on Vietnam’s future.
From a 10-Year Waiting List to an Abrupt Exit: The Mysterious Case of Bajaj Chetak’s Demise
Rahul Bajaj, a prominent Indian businessman and leader, has passed away, leaving behind a legacy that is deeply intertwined with the country’s economic landscape. His life story, as chronicled in the biography “Rahul Bajaj, Ek Bemisal Zindagi” by Geeta Piramal, highlights his upbringing in a family with strong ties to Mahatma Gandhi and the Indian independence movement, which shaped his values and business practices. Under his leadership, Bajaj Auto, India’s largest two-wheeler and three-wheeler manufacturer, achieved great success, becoming the world’s fourth largest manufacturer in its category.
The biography sheds light on pivotal moments, including the rebranding of Bajaj scooters after ending its partnership with Piaggio, a move that proved successful due to the brand’s strong reputation and a 10-year waiting list for their scooters. The Bajaj Chetak, named after the legendary steed of Maharana Pratap Singh, became an iconic symbol of middle-class India, known for its affordability, reliability, and status symbol. Although it was discontinued in 2005 due to the company’s failure to recognize the shift towards motorcycles in the late 1990s, Bajaj Auto continued to thrive, ending 2021 with a market capitalization of Rs 1,00,670.76 crore (approximately $13.6 billion).
A testament to the company’s ability to adapt and innovate, Bajaj Auto revived the Chetak in 2019 as an electric scooter. Rahul Bajaj’s life story is a testament to his business acumen and the enduring legacy of a brand that has become synonymous with Indian mobility. His passing leaves a void, but his legacy will continue to inspire future generations of business leaders.
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