In the cargo segment, popular models include the Apé Xtra and Apé Xtra Classic, known for their reliability and versatility in transporting goods. For passenger transportation, the Apé Auto Classic, Apé NXT+, and Apé Metro are widely used for last-mile connectivity. Piaggio has also expanded its electric vehicle offerings with models like the Apé E-Xtra FX Max and Apé E-City FX Max, gaining traction in the growing electric mobility space.
While the three-wheeler segment remains its core business, Piaggio India also ventured into the two-wheeler market with the launch of the iconic Vespa scooters in 2012, followed by the Aprilia brand in 2016. These premium scooters have carved a niche in the Indian market, focusing on style, performance, and technology. The company recently unveiled its 2025 Vespa portfolio, including technologically advanced models like the Vespa S Tech with features like keyless ignition and integrated navigation, positioning Vespa as a luxury lifestyle brand in India.
Piaggio India has a strong manufacturing presence with a technologically advanced plant in Baramati, Maharashtra. The company has also been expanding its dealership and service network across the country to enhance customer reach and after-sales support. Despite facing competition, particularly in the three-wheeler segment from players like Bajaj Auto, Piaggio holds a significant market share and continues to adapt to the evolving market dynamics with a focus on innovation and expanding its electric vehicle and premium two-wheeler offerings. The company’s long-standing presence and understanding of the Indian market have solidified its position as a key player in the light commercial vehicle and premium scooter segments.
Latest News on Piaggio Commercial – India
Projected Electric 3W Sales for Calendar Year 2025
The Indian electric three-wheeler (E3W) market saw significant growth in 2025, with total retail sales reaching 7,97,733 units, a 15.39% increase from 2024. Mahindra led the market with 95,874 units sold, followed closely by Bajaj with 78,546 units. The growth was driven by fleet operators, government incentives, and improving charging infrastructure in urban and semi-urban areas.
Other notable performers included TVS, which saw exponential growth with 21,006 units sold, and Zeniak Innovation, which more than doubled its volumes to 13,398 units. However, some legacy players like YC Electric, Saera Electric, and Piaggio saw a decline in sales. The “Others” category, which includes numerous regional and small-scale manufacturers, accounted for 3,95,794 units, up 9.92% from the previous year.
The growth of the E3W market is expected to continue, driven by reducing costs and strong policy support. The segment is seen as a key part of India’s electric vehicle adoption story, particularly in commercial mobility. The data highlights the increasing adoption of electric mobility in the last-mile transport space, with fleet operators and government incentives playing a significant role.
The top 5 players in the E3W market in 2025 were:
1. Mahindra – 95,874 units
2. Bajaj – 78,546 units
3. YC Electric – 41,228 units
4. Saera Electric – 24,803 units
5. Dilli Electric – 21,915 units
The growth of the E3W market is expected to have a positive impact on the environment, with a reduction in emissions and pollution. The Indian government has set ambitious targets for electric vehicle adoption, and the E3W segment is expected to play a key role in achieving these targets. Overall, the data suggests that the E3W market is poised for continued growth, driven by increasing demand and supportive policies.
5 Iconic Vespas that Embbody the Carefree Spirit of La Dolce Vita (and One Surprising Exception)
The iconic Vespa scooter has a rich history, and its evolution over the years is a fascinating story. The first upgrade to the Vespa came in 1948 with the V11, which featured a 125cc engine, improved damping, and a simpler engine cover. This model marked a significant milestone, as it was the same year that the Goodwood Motor Circuit opened. The V11’s design had barely changed, but the upgrades made it more comfortable and accessible to riders.
In the 1950s, Piaggio introduced a sidecar option for the Vespa, which provided a comfortable seating position and coil-sprung suspension for passengers. Although it was open-topped, the sidecar offered some practicality with a windscreen and luggage space. The Vespa with a sidecar is a rare sight today, just as it was back then.
The Vespa 150 TAP, built for the French defence ministry, was a return to the scooter’s military roots. Equipped with a 75mm cannon and spare fuel capacity, it was designed for use by the Foreign Legion and French paratroopers. Only 600 were built between 1956 and 1959.
In 1958, Piaggio made significant changes to the Vespa’s construction, using two steel half shells to simplify the manufacturing process. The 125 model also featured more controls on the handlebars and a smaller engine. The colour options, however, were limited to grey or beige.
The 50 N, launched in 1963, was the most popular Vespa among young riders, thanks to its freedom and accessibility. With no need for a licence or numberplate, it was a motorised two-wheeler that offered the same freedom as a bicycle. The 50 N had its own styling, but it was still unmistakably a Vespa.
The Rally 180, launched in 1966, marked the end of an era for the Vespa. With a rotary valve engine and a new frame, it was one of the fastest scooters of its time, with a top speed of 105km/h. After a production run of five years, 26,000 Rally 180s were built.
Today, the Vespa is an iconic symbol of Italian style and culture, and its history is being celebrated at the Goodwood Revival. The event will feature a parade of pre-1967 Vespas and other contemporary Italian scooters, and owners are invited to register their interest in participating. With its rich history and enduring popularity, the Vespa remains an beloved and iconic vehicle.
Piaggio and Vespa lead the US scooter market with growing dealer presence
According to a report by Powersports Business, Piaggio and Vespa are leading the U.S. scooter market, thanks to their expanding dealer network. The two brands, which are owned by the same parent company, have been steadily increasing their presence in the American market, with a focus on building a strong network of dealerships.
Piaggio, the parent company, has been investing heavily in expanding its dealer network in the U.S. The company has been recruiting new dealers and providing them with the necessary support and resources to help them succeed. This has resulted in a significant increase in the number of Piaggio and Vespa dealerships across the country.
As a result of this expansion, Piaggio and Vespa have become the top players in the U.S. scooter market. The brands offer a wide range of scooters, from affordable and fuel-efficient models to high-performance and luxurious ones. Their products are known for their style, reliability, and performance, which has helped to build a loyal customer base.
The growth of Piaggio and Vespa in the U.S. market can be attributed to several factors. One of the main reasons is the increasing demand for scooters, which are seen as a convenient and affordable mode of transportation. Additionally, the company’s focus on building a strong dealer network has helped to increase brand awareness and make its products more accessible to customers.
The expansion of Piaggio and Vespa’s dealer network has also created new job opportunities and stimulated local economies. The company’s dealerships are often family-owned businesses, which helps to support local communities and promote economic growth.
Overall, Piaggio and Vespa’s success in the U.S. scooter market is a result of their strategic approach to building a strong dealer network and offering high-quality products that meet the needs of American consumers. As the demand for scooters continues to grow, it is likely that Piaggio and Vespa will remain major players in the market, with their expanding dealer network and wide range of products helping to drive their success.
Piaggio and Vespa’s commitment to the U.S. market is evident in their ongoing efforts to expand their dealer network and offer new and exciting products to customers. With their strong brand reputation, wide range of scooters, and growing dealer network, Piaggio and Vespa are well-positioned to continue leading the U.S. scooter market for years to come.
Piaggio and Vespa Mark Increase in Scooter Sales Across the United States
Piaggio Group, the Italian manufacturer of iconic scooter brands Vespa and Piaggio, is celebrating a significant milestone in the United States. The company has reported a substantial increase in scooter sales in the U.S. market, with a growth rate that outpaces the overall powersports industry. This success is attributed to the growing demand for fuel-efficient, environmentally friendly, and stylish transportation options.
The Vespa brand, in particular, has been a driving force behind Piaggio’s success in the U.S. market. The iconic scooter has become synonymous with Italian style and sophistication, appealing to a wide range of consumers, from young adults to baby boomers. The Vespa Primavera and Sprint models have been particularly popular, offering a perfect blend of performance, comfort, and design.
Piaggio’s success in the U.S. market can also be attributed to its strategic expansion of dealerships and marketing efforts. The company has increased its dealer network, making its products more accessible to consumers across the country. Additionally, Piaggio has invested in targeted marketing campaigns, highlighting the benefits of scooters as a fun, affordable, and practical mode of transportation.
The growth of the scooter market in the U.S. is also driven by changing consumer preferences and urbanization. As cities become increasingly congested, scooters are becoming an attractive alternative to cars, offering a more efficient and environmentally friendly way to navigate urban areas. Furthermore, the rise of the gig economy and food delivery services has created a new demand for scooters as a practical and cost-effective way to navigate cities.
Piaggio’s success in the U.S. market is a testament to the company’s commitment to innovation, quality, and style. The company continues to invest in research and development, introducing new models and technologies that cater to the evolving needs of consumers. With its rich history, iconic designs, and growing popularity, Piaggio is well-positioned to continue its growth trajectory in the U.S. market.
As the scooter market continues to expand, Piaggio is poised to remain a leading player, offering a range of products that appeal to a diverse range of consumers. With its strong brand heritage, commitment to innovation, and growing dealer network, Piaggio is confident that its U.S. sales will continue to grow, making it an exciting time for the company and its customers.
Piaggio Group Americas Confirms Comprehensive Display at AIMExpo 2026 with All Brands Represented.
The Piaggio Group Americas has announced its plans to have a full brand presence at the 2026 AIMExpo, a premier event for the motorcycle and powersports industry. The AIMExpo, which takes place annually in Columbus, Ohio, is a significant platform for manufacturers to showcase their latest products, innovations, and technologies. The Piaggio Group’s decision to have a full brand presence at the event underscores its commitment to the North American market and its intention to strengthen its position in the region.
The Piaggio Group is a leading manufacturer of two-wheelers, and its brand portfolio includes iconic names such as Vespa, Aprilia, and Piaggio. The company’s products are known for their innovative design, advanced technology, and exceptional performance. At the 2026 AIMExpo, the Piaggio Group plans to showcase its entire range of products, including scooters, motorcycles, and three-wheelers. The event will provide an opportunity for dealers, distributors, and enthusiasts to experience the latest models and technologies from the Piaggio Group.
The Piaggio Group’s participation in the AIMExpo is also expected to generate significant interest among motorcycle and powersports enthusiasts. The event will feature a range of activities, including product demonstrations, test rides, and interactive displays. Visitors will have the opportunity to learn about the latest trends and innovations in the industry and to engage with the Piaggio Group’s experts and representatives.
The Piaggio Group’s commitment to the North American market is evident in its investment in the region. The company has a significant presence in the United States and Canada, with a network of dealers and distributors. The Piaggio Group’s products are popular among enthusiasts, and the company has a strong reputation for quality, reliability, and customer service.
In conclusion, the Piaggio Group Americas’ announcement of its full brand presence at the 2026 AIMExpo is a significant development for the motorcycle and powersports industry. The event will provide a platform for the company to showcase its latest products and technologies, and to engage with dealers, distributors, and enthusiasts. With its rich heritage, innovative products, and commitment to customer satisfaction, the Piaggio Group is well-positioned to strengthen its position in the North American market and to continue its growth and success in the region.
Recent Updates
The Goodwood Revival 2026 is set to commemorate the 80th anniversary of the iconic Vespa scooter.
The Goodwood Revival 2026 is set to celebrate Italian design and culture with a themed focus on “La Dolce Vita” (the sweet life). The event will pay tribute to the iconic Vespa scooter, which was first introduced in 1946 by Enrico Piaggio. The Vespa’s humble beginnings as a practical mode of transportation for post-war Italy soon evolved into a symbol of personal freedom and modern living. The scooter’s distinctive design and engineering made it an instant hit, and it quickly spread across the globe.
As the years passed, Vespa became synonymous with style and individuality, particularly among the Mod movement of the 1960s in Britain. The brand’s 80th anniversary will be celebrated at the Goodwood Revival 2026, with a parade of over 300 pre-1967 Italian scooters and motorcycles, including Vespa, Lambretta, and Ducati. The parade will showcase the vibrant colors, craftsmanship, and character of Italian two-wheeled design and its lasting impact on global motoring culture.
The Goodwood Revival 2026 will take place over a weekend, with the parade being a highlight of the track-opening proceedings. The event will also feature a schedule of 15 races, all of which will run exclusively on sustainable fuel. The celebration of Italian design and culture will be centered around the Turning Circle near the Gate 2 entrance, where visitors can immerse themselves in the sights and sounds of Italy’s rich motoring heritage.
The Vespa’s story is one of innovation and perseverance, from its early days as a practical solution to post-war transportation needs to its current status as a cultural icon. The Goodwood Revival 2026 will be a unique opportunity to experience the magic of Italian design and culture, with the Vespa at its heart. With its rich history, stunning design, and enduring appeal, the Vespa is sure to be the star of the show at the Goodwood Revival 2026. Whether you’re a motorcycle enthusiast, a design aficionado, or simply a fan of Italian culture, this event is not to be missed.
Swarms of Vintage Vespas to Descend Upon the 2026 Goodwood Revival Circuit
The Goodwood Revival, a renowned event that celebrates historic machinery, period décor, and vintage costumery, will honor a significant milestone in 2026 – 80 years of the Vespa scooter. Over 300 pre-1967 Vespas will participate in the event’s opening parade around the 2.4-mile circuit. The Vespa’s story began in the aftermath of World War II, when Italy’s industry was crippled, and its citizens needed affordable transportation. Enrico Piaggio, an industrialist, pivoted his wartime aircraft manufacturing to address this need. He enlisted the help of aeronautical engineer Corradino D’Ascanio, who designed the Moto Piaggio #6, or MP6, despite his dislike for motorcycles.
The MP6 was a groundbreaking design that featured a stamped spar frame, stressed steel body panels, and a 98cc air-cooled two-stroke engine placed beside the rear wheel. This arrangement allowed for a clean, step-through design, and the scooter also featured a trailing-arm front suspension and controls mounted on the handlebars. The design was patented on April 23, 1946, and the Vespa was unleashed to the public shortly after. The name “Vespa” means “wasp” in Italian, which is fitting given the scooter’s distinctive sound and design.
Over the years, the Vespa’s engine capacity and features have changed, but its charm has remained the same. Today, Vespas are sold in over 80 countries, and more than 20 million have been produced since D’Ascanio’s design was first introduced. The Goodwood Revival’s tribute to the Vespa will be a celebration of the scooter’s enduring appeal and its significance in the motoring world. The event will kick off on September 18, 2026, with a parade of vintage Vespas, showcasing their unique design and unmistakable two-stroke buzz. The Vespa’s legacy is a testament to Italian innovation and design, and its impact on the world of transportation is still felt today. As the Goodwood Revival honors the Vespa’s 80th anniversary, it will be a celebration of the scooter’s enduring charm and its place in the hearts of motorcycle enthusiasts around the world.
In 2026, the Goodwood Revival is set to welcome a large gathering of vintage Vespas.
The 2026 Goodwood Revival is set to be an unforgettable event, with a celebration of Italian culture and style taking center stage. As part of the festivities, around 300 iconic Italian scooters, including Vespas, Lambrettas, Italjets, and Isos, will take to the track each morning, forming a colorful and enthusiastic parade. The majority of the scooters will be original pre-1967 models, fitting in with the Revival era.
The theme of “La Dolce Vita” (the sweet life) will permeate every aspect of the event, with the romance and passion of Italian culture on full display. The parade will feature a wide range of Vespa models, showcasing the brand’s 80-year history and its impact on Italian culture. From its humble beginnings as a post-war mode of transportation to its current status as a global phenomenon, the Vespa has become an iconic symbol of Italian style and freedom.
The story of the Vespa’s creation is a fascinating one. In the aftermath of World War II, Italy was in need of an affordable mode of transport, and two engineers at Piaggio began working on a new motorcycle design. The initial design was rejected, but with the help of aeronautical engineer Corradino D’Ascanio, a new design was created, featuring a unique bodywork and engine placement. The prototype was dubbed the “MP6,” and when Enrico Piaggio saw it, he remarked on its resemblance to a wasp, saying “Sembra una vespa!” (It looks like a wasp!). The name stuck, and the Vespa was born.
The Vespa quickly became a sensation, with its elegance and simplicity personifying Italian style. It was easy to improve and adjust, and it soon became available with a range of engine options and variants. By 1966, there were over 30 different Vespa models available, and the brand had become a global phenomenon.
The 2026 Goodwood Revival will be a celebration of the Vespa’s 80th anniversary, and the Track Opening Parade will be a highlight of the event. With 300 or more Vespas taking to the track, it promises to be an unforgettable sight. Tickets for the event are now on sale, and fans of Italian culture and style won’t want to miss out on the opportunity to experience the magic of La Dolce Vita.
The Piaggio Porter NPE micro truck delivers results with ease
Piaggio, the parent company of Vespa, has introduced a new electric city truck called the Piaggio Porter NPE. This compact truck packs a significant punch, with a powerful electric motor producing up to 201 hp (150 kW) and a 42 kWh lithium-iron phosphate (LFP) battery providing a range of up to 255 km (~160 miles). The Porter NPE also boasts a impressive payload capacity of 1,055 kg (2,325 lbs), surpassing the maximum payload of the base Ford F-150 half-ton pickup.
The Piaggio Porter NPE is designed to be a versatile and practical solution for businesses, with various bed options available, including Fixed Bed, Tipper Bed, and Tipper Bed with Extended Side Panel. These options are available directly from the factory, eliminating the need for upfitters and providing a full OEM warranty, including an 8-year, 160,000 km warranty on the battery.
The introduction of the Piaggio Porter NPE raises questions about the need for large pickup trucks, as it offers a significant amount of power and payload capacity in a compact package. The truck’s capabilities make it an attractive option for fleet managers, who can potentially save $20-30,000 compared to conventional half-ton trucks. Additionally, the Porter NPE’s electric powertrain provides a more environmentally friendly solution for businesses.
The Piaggio Porter NPE is a significant development in the electric vehicle market, offering a unique combination of power, payload capacity, and sustainability. As the demand for electric vehicles continues to grow, the Piaggio Porter NPE is well-positioned to meet the needs of businesses and individuals looking for a practical and environmentally friendly solution. With its impressive specifications and capabilities, the Piaggio Porter NPE is sure to generate interest and excitement in the market.
The pricing of the Piaggio Porter NPE has not been announced, but the company claims that it can be DC fast charged from 10-80% in less than half an hour. The truck’s compact size and electric powertrain make it an attractive option for urban areas, where space is limited and emissions are a concern. Overall, the Piaggio Porter NPE is a significant development in the electric vehicle market, offering a unique combination of power, payload capacity, and sustainability.
The new Piaggio Porter NPE is now available as a fully electric city truck.
The Piaggio Porter NPE is a commercial vehicle that boasts impressive features and specifications. In terms of charging, it supports both AC standard and DC fast charging, allowing it to charge from 20% to 70% in just 30 minutes.
The vehicle’s dimensions are notable, with a cab width of 1,640 mm, which is 500 mm narrower than typical light commercial vehicles (LCVs). This compact design results in a footprint of 6.9 m², making it ideal for navigating tight city streets. The Porter NPE also has a payload capacity of up to 1,050 kg at the chassis, catering to various commercial needs.
Safety is a top priority, and the vehicle complies with the latest cybersecurity standards. It is equipped with an array of advanced safety systems, including Autonomous Emergency Braking (AEB), Emergency Lane Keeping System (ELKS), Intelligent Speed Assistance (ISA), and Parking Collision Warning (PCW). Additional features like Tyre Pressure Monitoring System (TPMS), Acoustic Vehicle Alerting System (AVAS), Mechanical Immobiliser (EPL), Electronic Parking Brake (EPB), Electronic Stability Control (ESC), Trailer Sway Mitigation (TSM), Hydraulic Brake Assist (HBA), Traction Control System (TCS), and Anti-Rollover Protection (ARP) ensure a secure driving experience.
The Porter NPE also comes with an E-Call system, which provides automatic emergency notification in the event of an accident, as per EU regulations. In terms of aesthetics, the vehicle is available in four colors: Marble White, Amber Orange, Jade Green, and Opal Blue. Pricing and availability can be determined through the Piaggio Commercial network, where the new Porter NPE is now available for purchase. Overall, the Piaggio Porter NPE is a reliable and feature-rich commercial vehicle designed to meet the needs of businesses and individuals alike.
Get 30% off the officially licensed Star Wars G1T4-M1N1 gitamini from Piaggio Fast Forward
Get ready to join the Star Wars universe with the G1T4-M1N1 Licensed gitamini, a special-edition cargo-carrying droid that embodies the iconic design of the beloved franchise. This innovative droid is the result of hours of research and innovation, but operates with a simple push of a button. With its advanced technology, the G1T4-M1N1 follows its leader autonomously, navigating through surroundings with ease and politeness, just like a human.
Designed in collaboration with Disney and Lucasfilm Ltd., this droid features an authentic Star Wars design with custom decals and light patterns. It also comes with interactive Star Wars sounds that respond to movement and interactions, adding to the immersive experience. The G1T4-M1N1 is equipped with Bluetooth connectivity via the mygita app, allowing users to name their droid, check battery life, and stream music. With a cargo capacity of 20 lbs, this droid is perfect for carrying gear on any adventure.
For a limited time, the G1T4-M1N1 will be available with a 30% discount, reducing its price from $2,875 to $2,012.50. To take advantage of this offer, simply use the code HOLIDAY30Timing on December 1st. This is a great opportunity for Star Wars fans and collectors to get their hands on a unique and functional piece of merchandise.
The G1T4-M1N1 is not just a novelty item, but a functional and innovative device that combines cutting-edge technology with the magic of the Star Wars universe. Whether you’re a seasoned collector or just a fan of the franchise, this droid is sure to delight. With its advanced features and authentic design, the G1T4-M1N1 is a must-have for anyone looking to bring a piece of the Star Wars universe into their daily life. Don’t miss out on this limited-time offer and get ready to experience the thrill of having your own Star Wars droid by your side.
Piaggio Vietnam takes part in the ASEAN-Italy economic conference
Piaggio Vietnam recently participated in the 9th High-Level Dialogue on ASEAN-Italy Economic Relations, which took place from November 12-13 in Ho Chi Minh City. The event aimed to strengthen economic and strategic partnerships between ASEAN countries and Italy. The dialogue sessions focused on various topics, including economic cooperation, green and sustainable development, high technology, digital transformation, and investment potential between ASEAN and Italy.
Piaggio Vietnam’s participation in the event highlights its role as a key representative of Italian foreign direct investment in Vietnam. The company has been operating in Vietnam since 2009 and has become a trend-setting business model of foreign investment in the country. Piaggio Vietnam’s general director, Gianluca Fiume, emphasized the company’s commitment to fostering resilient and collaborative partnerships between ASEAN and Italy.
Fiume also stated that the company’s mission is to combine Italian technology, engineering, and emotions to deliver distinctive “Made in Italy” products. He added that a significant part of the company’s upcoming investments will be directed towards people, both within the company and in the broader ASEAN and Vietnamese communities.
In related news, Piaggio Vietnam has unveiled its new Liberty 2025 scooter model, which aligns with the company’s strategy to solidify its presence in regional and global markets. The company has also partnered with the National Economics University to inspire the next generation and has unveiled its new “made-in-Vietnam” Vespa models, including the 2025 Primavera and Sprint models.
These developments reflect Piaggio Vietnam’s long-term commitment to the country and its focus on strengthening its engagement with the younger generation. The company believes that mobility is not just movement, but expression, and is driven by a passion and purpose to deliver high-quality products that evoke emotions and delight customers. Overall, Piaggio Vietnam’s participation in the 9th High-Level Dialogue on ASEAN-Italy Economic Relations and its various initiatives demonstrate its commitment to fostering economic cooperation and strategic partnerships between ASEAN and Italy.
Vespa celebrates its 80th birthday with a limited edition series and a grand festivities in Rome scheduled for 2026
At the EICMA 2025, Piaggio is gearing up to celebrate a major milestone: the 80th anniversary of Vespa, which will take place in 2026. To kick off the festivities, the company has unveiled a special series of Vespa scooters, available on the Primavera and GTS platforms. This limited edition features a unique pastel green livery, known as Verde Pastello, which is echoed in various details throughout the design. The special series also includes custom logos and badges to commemorate the occasion.
The 80th anniversary celebration will be a grand affair, taking place in Rome from June 25 to 28, 2026. The event promises to be the largest Vespa party ever held, and fans of the iconic scooter brand won’t want to miss it. In addition to the special series, Piaggio is also showcasing the 2026 model-year Vespa Primavera and Sprint S at EICMA 2025. These updated models feature technical, functional, and design improvements, including new 12-inch wheels and a 220mm rear disc brake.
The Vespa Primavera and Sprint S are available with a range of engine options, including 50, 125, and 150 cc combustion engines, as well as an electric powertrain. The electric models are homologated as either mopeds (Am license) or motorcycles (A1 license), making them accessible to a wide range of riders. Other notable updates include the return of the retractable hook under the handlebar and the introduction of keyless ignition on models above 50 cc.
Visitors to EICMA 2025 can check out the Vespa models at the Piaggio exhibition area, located in Hall 9, Stand E76. With the 80th anniversary celebration just around the corner, Vespa fans have plenty to look forward to in the coming year. Whether you’re a longtime enthusiast or just discovering the iconic brand, there’s never been a better time to experience the style, innovation, and passion of Vespa.
Piaggio Unveils Aprilia RS 457 GP Replica and Vespa’s 80th Anniversary Model at EICMA 2025 – DriveSpark
At the EICMA 2022 show, Piaggio unveiled two exciting new models: the Aprilia RS 457 GP replica and a special 80th-anniversary edition of the iconic Vespa.
The Aprilia RS 457 GP replica is a stunning tribute to the Aprilia RS 250 GP bike that competed in the 1990s. This new model boasts a sleek and aerodynamic design, with a lightweight chassis and a powerful 270cc parallel-twin engine producing 47 horsepower. The bike features advanced technology, including traction control, ABS, and a quick-shifter. The RS 457 GP replica is designed to provide an exhilarating riding experience, with a focus on handling and agility.
In addition to the RS 457 GP replica, Piaggio also showcased a special 80th-anniversary edition of the Vespa. This iconic scooter has been in production since 1946 and has become a cultural phenomenon, symbolizing freedom and style. The anniversary edition features a unique design, with a distinctive color scheme and commemorative badging. The scooter is equipped with a 300cc engine, producing 23 horsepower, and features advanced technology such as traction control and ABS.
Both models demonstrate Piaggio’s commitment to innovation and style, and are sure to generate excitement among motorcycle and scooter enthusiasts. The Aprilia RS 457 GP replica is a must-have for fans of the brand, while the Vespa 80th-anniversary edition is a unique opportunity to own a piece of history.
The EICMA show is one of the most important events in the motorcycle industry, and Piaggio’s showcase is a highlight of the event. The company’s focus on innovation, style, and performance is evident in both models, and they are sure to be popular among riders and collectors alike. With their rich history and commitment to excellence, Piaggio continues to be a leading player in the motorcycle and scooter market.
Overall, the Aprilia RS 457 GP replica and Vespa 80th-anniversary edition are two exciting new models that showcase Piaggio’s dedication to innovation and style. Whether you’re a fan of high-performance bikes or iconic scooters, these models are sure to impress. With their advanced technology, sleek designs, and rich history, they are a must-see for anyone interested in the world of motorcycles and scooters.
Piaggio introduces online sales platform for Vespa scooters in India through Autocar India.
Piaggio Vehicles Pvt Ltd. India has taken a significant step to expand its customer base by making its Vespa automatic scooters available for online booking. The company has partnered with Snapdeal.com, a popular e-commerce portal, to sell its entire range of Vespa premium scooters in India. This move allows customers to book their preferred Vespa model from the comfort of their own homes, making it more convenient and accessible.
According to Sanjeev Goyle, Executive Vice President of 2W Business at Piaggio Vehicles (India), the automotive category on Snapdeal has experienced phenomenal growth over the past 12 months. The partnership with Snapdeal will enable Piaggio to manage its product selection, promotions, and launches based on analytics provided by the e-commerce platform. This will help the company to better understand customer preferences and tailor its offerings accordingly.
The online store on Snapdeal already retails two-wheelers from other major manufacturers, including Hero MotoCorp and Mahindra. By joining this platform, Piaggio aims to increase its visibility and reach a wider audience. To incentivize customers, the company is offering special deals to the first 100 clients who book their Vespa scooters online.
This move marks a significant shift in Piaggio’s sales strategy, as it seeks to leverage the growing popularity of online shopping in India. With the increasing number of internet users and the convenience of online transactions, the company hopes to attract a new generation of customers who prefer to shop online. By partnering with Snapdeal, Piaggio is well-positioned to tap into this growing market and expand its customer base. Overall, the availability of Vespa scooters online is a win-win for both Piaggio and its customers, offering a convenient and hassle-free shopping experience.
Piaggio’s Vespa S scooter now available for purchase in India – Autocar India
The Piaggio Vespa S scooter has been launched in India, marking the latest addition to the iconic Vespa lineup. The Vespa S is a sportier version of the standard Vespa LX 125, with several design and feature upgrades. The scooter is priced at Rs 74,664 (ex-showroom, Pune), making it a premium offering in the 125cc scooter segment.
In terms of design, the Vespa S features a sleek and aggressive front fascia, with a distinctive “S” badge on the front apron. The scooter also gets a new rear tail lamp, a split grab rail, and a sporty rear cowl. The overall design language is reminiscent of the Vespa’s rich heritage, with a blend of modern and retro elements.
The Vespa S is powered by the same 125cc, three-valve, air-cooled engine that powers the standard LX 125. The engine produces 10.06PS of power at 7,500rpm and 10.6Nm of torque at 6,000rpm. The scooter also features a CVT transmission, which provides smooth and seamless power delivery.
In terms of features, the Vespa S comes equipped with a range of premium amenities, including a digital instrument cluster, a USB charging port, and a boot light. The scooter also features a large under-seat storage compartment, which can accommodate a full-face helmet. The Vespa S also gets a unique “Emergency Stop Signal” feature, which flashes the turn indicators in an emergency stopping situation to alert other road users.
The Vespa S is available in two color options – Matt Black and Matt Red. The scooter will be sold through Piaggio’s existing dealership network across India, and the company is offering a range of accessories and customization options to enhance the ownership experience.
Overall, the Piaggio Vespa S scooter is a stylish and feature-packed offering that is sure to appeal to scooter enthusiasts. With its sleek design, powerful engine, and premium features, the Vespa S is an excellent option for those looking for a high-end scooter that combines style, substance, and practicality. While the pricing may be slightly steep for some buyers, the Vespa S is a well-rounded package that justifies its premium positioning in the market.
Piaggio and RiseWise Introduce Financing Option for Battery Replacements
Piaggio Vehicles has launched a battery replacement financing program for electric three-wheelers in partnership with RiseWise Capital. This initiative aims to provide financial support to electric three-wheeler operators in India, allowing them to replace old batteries without incurring significant upfront costs. The program offers up to 100% financing for battery replacement, with repayment periods of up to 24 months and flexible EMI options.
The program will initially be available in four states – Maharashtra, Gujarat, Chhattisgarh, and Karnataka – with plans to expand nationwide. Customers can apply for financing through authorized Piaggio dealers, with interest rates starting at 10.99% per annum. Multiple payment modes are available, including ECS, NACH, and UPI AutoPay. Additionally, battery replacement insurance will be mandatory, which can be arranged through Piaggio dealers or partners.
This financing program is expected to reduce the financial burden on electric three-wheeler operators, who typically face significant costs when replacing batteries. The battery accounts for 30-40% of an electric vehicle’s total cost, making replacement a major financial challenge. By spreading the cost over EMIs, operators can minimize downtime and ensure continuous operations.
According to Diego Graffi, Chairman and Managing Director of Piaggio Vehicles, this initiative is a significant step towards reducing the financial burden of EV owners and ensuring the sustainability of their businesses. Tejal Bhartiya, Managing Director and CEO of RiseWise Capital, added that the program will help operators replace batteries without heavy upfront costs, ensuring continuous operations and minimal downtime.
The launch of this financing program is expected to further encourage the adoption of electric mobility in the commercial vehicle sector, particularly in last-mile delivery and passenger transport. As India’s electric three-wheeler market continues to expand, Piaggio’s initiative is likely to have a positive impact on the industry. With its focus on reducing financial barriers and promoting sustainable mobility, this program is a significant development in the Indian electric vehicle market.
Piaggio Group Expands Asian Reach with Establishment of Philippine Subsidiary
The Piaggio Group, a leading manufacturer of two-wheelers, has strengthened its presence in the Asia Pacific region by establishing a new subsidiary in the Philippines. This strategic move reinforces the company’s commitment to expanding its operations in the region and underscores its confidence in the Philippine market. With over 2.3 million two-wheelers sold annually, the Philippines is the third-largest market in Southeast Asia and a key growth hub for Piaggio’s premium brands, including Vespa, Piaggio, Aprilia, and Moto Guzzi.
The new subsidiary will handle the importation and distribution of Piaggio’s scooters, motorcycles, spare parts, and accessories. The company will also explore opportunities in the light commercial vehicle segment to diversify its presence in the market. The Philippines is an attractive market for Piaggio, with its growing economy and increasing consumer demand for high-quality, premium products. Over the past decade, the country has experienced significant economic progress, with per capita income rising by 40%, leading to greater demand for distinctive and innovative products.
Piaggio’s investment in the Philippines is a key part of its international growth strategy, despite ongoing challenges in the global economy. The company’s commitment to the market is driven by the Philippines’ significant growth potential, particularly in the premium and lifestyle-oriented segments. Piaggio’s brands are well-positioned to capitalize on this trend, with their strong appeal to consumers seeking high-quality, design-driven products with Italian heritage.
The establishment of the Philippine subsidiary aligns with Piaggio’s mission to deliver premium mobility solutions tailored to the evolving lifestyles of modern riders across the region. The company’s expansion in the Philippines is expected to support its long-term goal of expanding in high-potential markets and reinforcing its position as a leading player in the two-wheeler industry. With its strong portfolio of brands and commitment to innovation and quality, Piaggio is well-positioned to succeed in the Philippine market and drive growth in the Asia Pacific region.
Vietnam is at the core of Vespa’s vision for a stylish and innovative tomorrow
Vietnam has become a crucial strategic hub for Piaggio’s global operations, serving as the company’s regional headquarters in Asia. The Colaninno family identified Vietnam’s growth potential 16 years ago and established the Piaggio Factory in Vinh Phuc, which has since become a pivotal part of the company’s global strategy. The factory produces Vespa scooters that are exported to various countries, including Asia, Europe, the Middle East, Africa, and the US.
Vespa has remained a timeless brand, synonymous with freedom, joy, elegance, and Italian charm. The company’s approach is centered around creating experiences that resonate with customers, from design to lifestyle. The latest launch of the Vespa Primavera and Sprint 2025 models embodies the company’s drive to innovate and deliver beyond expectations. These models reflect Vespa’s brand and appeal to young riders, with the Sprint capturing a sportier spirit and the Primavera offering a fresh, elegant take on Vespa’s timeless charm.
The company has observed that Vietnamese riders, especially the younger generation, have a keen sense of aesthetics and a rising desire for iconic vehicles that complement their modern lifestyles. In response, Piaggio has evolved the Vespa Primavera and Sprint to align with the dynamic spirit of Vietnam’s urban youth. The company has refined Vespa’s design, features, and brand experience to resonate locally and globally.
Piaggio Vietnam has unveiled its new ‘made-in-Vietnam’ Vespa models, which reflect a legacy of passion and purpose driven by the belief that mobility is not just movement, but expression. The company’s commitment to customer satisfaction and continuous innovation has shaped Vespa’s future, making every ride a personal statement. With its bespoke accessories and exclusive editions, Vespa has become a canvas of individual expression, inviting riders to explore new possibilities driven by confidence, creativity, and Vespa’s unique spirit.
Vietnam’s foreign direct investment strategy is also being reshaped to prioritize high-quality, technology-driven, and sustainable projects, aiming to boost innovation, productivity, and national competitiveness. This move is expected to attract more investments from companies like Piaggio, which has already established a strong presence in the country. As Piaggio Vietnam continues to grow and innovate, it is likely to remain a key player in the country’s automotive industry, driven by its passion for creating iconic vehicles that bring people together and inspire a sense of freedom and joy.
Aprilia and Vespa scooter prices slashed following GST revisions
Piaggio India has reduced the prices of its Vespa and Aprilia scooters in response to the recent GST revision, effective September 22, 2025. The price reduction applies to all authorized dealerships nationwide. The Vespa line-up has seen significant price drops, with the ZX now priced at Rs 1.10 lakh, down from Rs 1.20 lakh, and the Vespa 125 now priced at Rs 1.22 lakh, down from Rs 1.34 lakh. The top-end Vespa S Tech 149 has experienced the steepest price drop, now priced at Rs 1.94 lakh, a reduction of Rs 18,073 from its earlier price of Rs 2.12 lakh.
The Aprilia scooters have also benefited from the GST-driven price reduction. The Storm is now priced at Rs 1.11 lakh, down from Rs 1.20 lakh, while the SR 125 is priced at Rs 1.10 lakh, down from Rs 1.20 lakh. The SR 175 is now priced at Rs 1.18 lakh. The price reduction ranges from Rs 5,000 to Rs 18,000, depending on the model and variant.
The revised prices for Vespa and Aprilia scooters are as follows:
* Vespa ZX: Rs 1.10 lakh (down from Rs 1.20 lakh)
* Vespa 125: Rs 1.22 lakh (down from Rs 1.34 lakh)
* Vespa 149: Rs 1.36 lakh (down from Rs 1.49 lakh)
* Vespa S Tech 149: Rs 1.94 lakh (down from Rs 2.12 lakh)
* Aprilia Storm: Rs 1.11 lakh (down from Rs 1.20 lakh)
* Aprilia SR 125: Rs 1.10 lakh (down from Rs 1.20 lakh)
* Aprilia SR 175: Rs 1.18 lakh (down from Rs 1.27 lakh)
The price reduction is a result of the GST revision, which has led to a decrease in the tax burden on scooter manufacturers. Piaggio India has passed on the benefits to customers, making its scooters more affordable. The reduced prices are expected to boost sales and make Vespa and Aprilia scooters more competitive in the market. Buyers can now purchase these scooters at a lower price, with benefits ranging from Rs 5,000 to Rs 18,000, depending on the model and variant.