A key aspect of Mercedes-Benz India’s business strategy is its focus on localization. The company locally assembles 14 models, including its flagship electric vehicle, the EQS 580, making India the first market outside of Germany to do so. This localization strategy has helped in making their vehicles more accessible to the Indian customer base.
Mercedes-Benz India has also been proactive in expanding its reach beyond metropolitan cities, focusing on smaller cities with increasing demand for luxury goods. To cater to this growing market, the company plans to increase its dealerships and service outlets, sometimes starting with a service center first.
The company has also embraced a direct-to-consumer retail model called ‘Retail of the Future,’ which aims to provide a transparent and seamless car buying experience. This strategy involves Mercedes-Benz India directly invoicing customers and managing inventory, while franchise partners focus on enhancing customer experience. This model has been successful and is being adopted by Mercedes-Benz in other global markets as well.
Financially, Mercedes-Benz India has shown strong performance, recording its highest-ever sales in 2024 with 19,565 new cars delivered. The company has also seen a significant rise in revenue, crossing the ₹10,000 crore mark in recent years. Continuous new model launches, including electric and top-end vehicles, and a focus on customer-centric initiatives such as financial services and after-sales support, support this growth.
Latest News on Mercedes-Benz India
Brussels motor show poised to surpass Paris as Europe’s biggest with major electric vehicle unveilings.
The Brussels Motor Show is poised to become Europe’s largest automotive event, surpassing the Paris Motor Show. The Brussels show has gained significant traction in recent years, with several key electric vehicle (EV) debuts and a growing list of exhibitors. This year’s event, which took place in January, featured over 100 new models, including more than 20 world premieres. The show’s organizers reported a significant increase in attendance, with over 500,000 visitors attending the event.
One of the main factors contributing to the Brussels show’s growing popularity is its focus on electric and hybrid vehicles. The event has become a key platform for manufacturers to showcase their latest EV models, with many choosing to debut their new vehicles at the show. This year’s event saw the introduction of several highly anticipated EV models, including the new Audi Q4 e-tron, the Mercedes-Benz EQA, and the Volkswagen ID.4.
The Brussels show’s success can also be attributed to its strategic location. Brussels is situated at the heart of Europe, making it easily accessible by car, train, or plane. This has made it an attractive destination for manufacturers and visitors alike, with many taking advantage of the show’s central location to showcase their latest models and technologies.
In contrast, the Paris Motor Show, which was once the premier automotive event in Europe, has seen a decline in attendance and exhibitor numbers in recent years. The show’s organizers have struggled to adapt to the changing automotive landscape, with many manufacturers opting to focus on smaller, more specialized events.
The Brussels show’s organizers are confident that their event will continue to grow and attract more visitors and exhibitors in the coming years. They have announced plans to expand the show’s exhibition space and introduce new features, such as test drive tracks and interactive exhibits. With its focus on electric and hybrid vehicles, strategic location, and growing popularity, the Brussels Motor Show is on track to become Europe’s largest and most influential automotive event.
Key highlights of the Brussels Motor Show include:
* Over 100 new models on display, including more than 20 world premieres
* Significant increase in attendance, with over 500,000 visitors
* Focus on electric and hybrid vehicles, with several key EV debuts
* Strategic location, making it easily accessible by car, train, or plane
* Plans to expand exhibition space and introduce new features, such as test drive tracks and interactive exhibits.
2025 Audi RS6 Avant Review
The 2008 Audi RS6 Avant was a game-changer in the world of fast, understated family cars. With its twin-turbo V10 engine producing 572bhp, it was the king of the monsters, leaving its competitors, such as the BMW M5 Touring and Mercedes E63 AMG, in its dust. The RS6 was a four-wheel drive executive wagon with an automatic gearbox, leather seats, and a reversing camera, making it a luxurious and practical vehicle. However, its fuel consumption was staggering, with a best-case scenario of 20mpg, and its price tag was steep, costing £10,000 more than its rivals.
At the time of its release, the RS6 received a mixed reaction. Some were impressed by its speed and luxury features, while others were skeptical about its value and practicality. The global financial crisis also made its launch timing questionable, as it was a thirsty and expensive car in a time of economic uncertainty.
Fast forward to the present day, the C6-era RS6 is now considered a bargain, with prices starting at around £15,000 for sub-100k mile UK cars. However, its running costs are still prohibitively expensive, with high fuel consumption, pricey tires and brake pads, and high insurance and road tax costs.
Despite its flaws, the V10 RS6 has a certain charm to it. It’s an insane engineering achievement that represents a bygone era of automotive excess. The car’s all-weather, all-occasion thrust is still impressive, and its discreet design makes it a rare gem in today’s world of shouty, widebody performance cars.
The C7-gen car that replaced the RS6 was a more refined and practical vehicle, but it lacked the charm and character of its predecessor. If you’re willing to overlook the running costs, the V10 RS6 is a unique and exhilarating driving experience that will leave you with a big smile on your face. It’s a true VW Group colossus, a relic of a time when cars were built to be over-the-top and unapologetic. As the author concludes, “there will quite simply never be a car like it ever again.”
I’ve been driving a Skoda Superb for years, but I’m now in the market for a new vehicle, and with my recent knee pain, I’m wondering if an SUV would be a more comfortable choice than a sedan, and could you suggest some options within my budget of ₹75 lakh?
If you’re experiencing knee pain and are in the market for a new car, a SUV might be a better option for you compared to a sedan. This is because SUVs typically have a higher ride height, making it easier to get in and out of the vehicle, which can be beneficial for people with knee pain. With a budget of ₹75 lakh, there are several options to consider.
Some recommended SUVs within your budget include the BMW iX1, BMW X3, Mercedes-Benz GLC, Audi Q5, Volvo XC60, and Land Rover Discovery Sport. These vehicles offer a comfortable ride and ample space, which can help alleviate knee pain. It’s essential to test drive these vehicles personally to determine which one provides the most comfort and support for your knees.
In addition to SUVs, you may also want to consider the Kia Carnival, which is a Multi-Purpose Vehicle (MPV). MPVs often have a more upright seating position and easier access, which can be beneficial for people with mobility issues. The Kia Carnival is a great option if you’re open to an MPV body style and want a vehicle that’s easy to get in and out of.
When purchasing a new car, it’s crucial to prioritize your comfort and needs, especially if you’re experiencing knee pain. Be sure to test drive several vehicles, paying attention to how easy it is to get in and out of the car, as well as the overall comfort and support provided by the seats and suspension. Don’t hesitate to negotiate the price, as there’s often room for haggling within your budget of ₹75 lakh. By doing your research and test driving different vehicles, you can find the perfect car that meets your needs and provides the comfort and support you require.
2025 Audi Q5 TFSI quattro Prestige Review: Refining Excellence through Iterative Design
The 2025 Audi Q5 Prestige is a compact luxury SUV that embodies the philosophy of evolution over revolution. With a price tag of $63,290 as tested, this vehicle offers a nuanced and refined driving experience. The Q5’s design is characterized by careful iteration, with considered choices that reveal themselves over time. The raked silhouette, panel gaps, and genuine exhaust outlets all contribute to a stance that reads as resolved and confident.
The interior of the Q5 Prestige is a significant departure from its predecessor, with layered materials, deliberate contrast, and a focus on problem-solving design. The 14.5-inch MMI touch display and 11.9-inch Audi virtual cockpit plus work seamlessly together, providing a user-friendly and integrated experience. The cabin is quiet and refined, with acoustic glass and sound-deadening materials creating a serene atmosphere.
The Q5’s powertrain is equipped with a 2.0-liter turbocharged TFSI four-cylinder, producing 261 horsepower and 273 lb-ft of torque. The vehicle features adaptive air suspension, which transforms the ride character between driving modes. The 12-volt mild hybrid system operates invisibly, recovering energy during deceleration and feeding it back into the electrical architecture.
In terms of competitive context, the Q5 Prestige faces stiff competition from the BMW X3, Mercedes-Benz GLC, Lexus NX, and Volvo XC60. However, the Q5’s unique blend of refinement, competence, and attention to detail sets it apart from its rivals. The vehicle is suited for buyers who value quality construction, refinement, and ergonomic solutions over attention-seeking design or drama.
Ultimately, the Audi Q5 Prestige is a vehicle that rewards those who appreciate the cumulative effect of many good decisions over a few dramatic gestures. It is a choice for buyers who have arrived, rather than those announcing their arrival. With its subtle yet effective design improvements, refined interior, and integrated technology, the Q5 Prestige makes a strong case for quiet competence over dramatic gesture in the compact luxury SUV segment.
Key features of the Audi Q5 Prestige include:
* Adaptive air suspension
* 14.5-inch MMI touch display
* 11.9-inch Audi virtual cockpit plus
* 12-volt mild hybrid system
* Bang & Olufsen 3D sound system
* Panoramic sunroof
* Ventilated front sport seats
* Head-up display
The Q5 Prestige is a vehicle that values refinement, competence, and attention to detail, making it an excellent choice for buyers who prioritize these qualities. However, for those who seek sharp handling, advanced hybrid technology, or Scandinavian minimalism, alternative options may be more suitable.
Audi Revolutionized the Automotive Industry Ten Times
Audi, one of the major German automakers, has a rich history of innovative automotive performance. Although often overshadowed by other German brands like BMW, Porsche, and Mercedes-Benz, Audi has made significant contributions to the world of motorsports and high-performance vehicles. As Audi prepares to enter the world of Formula 1 in 2026, it’s worth looking back at the company’s most impressive vehicles that have redefined automotive performance.
The list begins with the Audi R26 Concept, the company’s upcoming Formula 1 car, which will compete in the 2026 season with a nearly 50-50 split between gasoline and electric power, totaling over 1,000 horsepower. Other notable mentions include the Audi TT, a design icon that has driven the brand’s aesthetic for decades; the Audi 90 IMSA Quattro, a successful race car that competed in the IMSA series; and the Audi RS2 Avant, the first RS model that set the precedent for Audi’s high-performance wagons.
The Audi Sport quattro S1, with its Quattro all-wheel-drive system, played a significant role in Audi’s rallying success, while the Audi R10 TDI, a diesel-powered car, won the 24 Hours of Le Mans in 2006. The Audi RS Q e-tron, an electric car, made history by winning the Dakar Rally, and the Audi R8, a mid-engined supercar, transformed the company’s brand image.
The Auto Union Type C, a Grand Prix racing car from the 1930s, is arguably the most famous of the company’s Silver Arrow race cars, and the Audi Quattro, with its innovative all-wheel-drive system, dominated rally racing in the 1980s. The Audi RS4, with its high-revving V8 engine, and the Audi RS4 (B7), a performance sport sedan, also make the list.
These vehicles have not only showcased Audi’s commitment to performance and innovation but have also helped shape the brand’s identity and reputation. As Audi looks to the future, its entry into Formula 1 and continued development of high-performance vehicles will undoubtedly play a significant role in shaping the company’s legacy.
Ranking these vehicles from least to most important, the list highlights the significant contributions each has made to Audi’s history and reputation. The Audi R26 Concept and the Audi TT, while significant, are ranked lower due to their relatively recent introduction or limited availability. The Audi 90 IMSA Quattro and the Audi RS2 Avant, with their impressive performance and historical significance, are ranked higher. The Audi Sport quattro S1, Audi R10 TDI, and Audi RS Q e-tron, with their groundbreaking technology and racing success, are ranked even higher. The Audi R8, with its transformative impact on the brand, is ranked third. The Auto Union Type C and the Audi Quattro, with their significant historical and cultural importance, are ranked first and second, respectively.
Overall, Audi’s history is marked by innovative and high-performance vehicles that have helped shape the company’s identity and reputation. As Audi looks to the future, its continued commitment to performance and innovation will undoubtedly play a significant role in shaping its legacy.
Recent Updates
This Overlooked V-10 Sedan Remains One of Germany’s Most Guarded Automotive Secrets
The Audi S8 5.2 is a high-performance luxury sedan that was produced from 2006 to 2010. It is considered a hidden gem in the world of high-performance sedans, with a unique combination of luxury, performance, and an unmistakable V-10 soundtrack. The S8’s naturally aspirated 5.2-liter V-10 engine, which was derived from Lamborghini’s Gallardo supercar, produces 450 horsepower and 398 lb-ft of torque. The engine is paired with a six-speed ZF automatic transmission and Quattro all-wheel drive, making it a formidable force on the road.
The S8’s understated styling, with subtle S badging and discreet quad exhaust tips, belies its performance capabilities. It can go from 0-60 mph in just 5.1 seconds and has a top speed electronically limited to 155 mph. The S8’s adaptive air suspension allows it to transition seamlessly from a plush cruiser to a firm, track-ready machine, making it perfect for both long-distance driving and spirited driving on twisty roads.
One of the defining characteristics of the S8 is its legendary Quattro all-wheel-drive system, which provides exceptional traction in all weather conditions. The system’s 40:60 rear-biased torque split gives the S8 a more dynamic handling character, making it a joy to drive on the autobahn or on twisty mountain roads.
Despite its impressive performance credentials, the S8 never gained the same cult status as its competitors, such as the BMW M5 or Mercedes-AMG S63. One reason for this is its subtle styling, which made it blend in with the standard A8 models. Additionally, the rising concern over fuel efficiency and the eventual shift towards turbocharged V-8s and hybridized powertrains made the S8’s naturally aspirated V-10 seem outdated.
However, for enthusiasts, the Audi S8 5.2 represents one of the last great naturally aspirated V-10 sedans, making it a hidden gem waiting to be rediscovered. With proper maintenance, the S8 can be a rewarding long-term investment, and its rarity and unique powertrain make it likely to appreciate in value over time. If you’re looking for an executive sedan with a Lamborghini-derived howl, Quattro grip, and understated styling, the 5.2-liter Audi S8 is definitely worth considering.
The S8’s interior is also a masterclass in understated elegance, with high-quality materials, impeccable craftsmanship, and a host of cutting-edge features for its time. The seats are comfortable and supportive, with excellent bolstering and plushness, making long-distance driving a serene experience. The S8 also features advanced technology, including adaptive cruise control, night vision assist, and a Bang & Olufsen premium sound system, which were rare in the mid-2000s.
Overall, the Audi S8 5.2 is a unique and special car that offers a rare combination of luxury, performance, and exclusivity. Its understated styling, powerful V-10 engine, and advanced technology make it a true hidden gem in the world of high-performance sedans. With its rarity and unique powertrain, the S8 is likely to appreciate in value over time, making it a smart investment for enthusiasts who want a true sleeper with a supercar heart.
Ferrari, Honda, and Audi are seeking clarification on the alleged engine exploit used by Mercedes and Red Bull.
The 2026 Formula 1 season is gearing up to be a contentious one, with Mercedes and Red Bull already exploiting a grey area in the engine development regulations. The two teams have found a way to achieve a higher compression ratio while on track, despite the regulations stating a maximum ratio of 16.0. This is done by utilizing thermal expansion, which occurs when the cars are in motion and temperatures increase. The method used to measure compression ratio is done when the cars are static, allowing Mercedes and Red Bull to technically comply with the regulations while still achieving a higher ratio on track.
The other engine manufacturers, including Ferrari, Honda, and Audi, are not pleased with this development and have written a joint letter to the FIA seeking clarification. They argue that this trick violates the spirit of the regulations and could give Mercedes and Red Bull an unfair advantage. The FIA’s response to this letter will be crucial, as it could have significant implications for the upcoming season.
If the FIA permits this use of thermal expansion, it could provide Mercedes and Red Bull with a crucial edge, potentially gaining them a few tenths per lap. However, this would not sit well with the other manufacturers, who would see it as a violation of the regulations. On the other hand, if the FIA decides to alter the regulations to explicitly ban this trick, it would have a disastrous impact on Mercedes and Red Bull, including Mercedes’ three customer teams.
The situation is further complicated by the fact that pre-season testing is just weeks away, leaving little time for teams to make adjustments. The FIA’s decision will have a significant impact on the balance of power in the 2026 season, and could potentially lead to protests and further controversy. This saga is a reminder of the intense politics and regulatory interpretations that define Formula 1, and it is likely that similar stories will continue to emerge throughout the season.
The key issue at hand is the interpretation of the regulations, specifically section C.1.5, which states that Formula 1 cars must comply with the regulations in their entirety at all times during a competition. The other manufacturers will argue that Mercedes and Red Bull’s use of thermal expansion is a violation of this regulation, and that it could give them an unfair advantage. The FIA’s response will be closely watched, and could set the tone for the rest of the season. Ultimately, the outcome of this situation will have a significant impact on the competitiveness of the 2026 season, and could potentially shape the championship landscape.
Audi’s CEO concedes the brand faces a major setback going into the 2026 F1 season, hindered by a significant performance gap.
Audi’s Formula 1 team boss, Adam Baker, has conceded that the team is at a “significant disadvantage” heading into the 2026 season. The German manufacturer is set to make its highly anticipated return to the sport after a 15-year absence, but Baker’s comments suggest that the team is facing significant challenges.
Baker’s admission comes as the team is still in the process of building its F1 operation from scratch, including designing and developing a brand-new car, engine, and recruiting personnel. The team has already announced several high-profile signings, including former Ferrari team principal, Stefano Domenicali, as its CEO, and ex-Red Bull Racing technical director, Pierre Waché, as its technical chief.
However, despite the impressive recruitment drive, Baker concedes that the team is lagging behind its established rivals in terms of preparation and development. He acknowledged that Audi’s lack of experience and resources compared to teams like Mercedes, Ferrari, and Red Bull will put them at a significant disadvantage, particularly in the early stages of the 2026 season.
Baker’s comments are a stark contrast to the optimism surrounding Audi’s return to F1. The team has been touted as a potential dark horse for the 2026 season, with many expecting them to make a strong impression on their debut. However, Baker’s admission suggests that the team’s expectations are more tempered, and that they are taking a long-term view of their F1 project.
Audi’s disadvantage is likely to be exacerbated by the new technical regulations that come into effect in 2026, which are designed to reduce costs and increase competition. While the new rules may ultimately benefit the team in the long run, they will undoubtedly pose a significant challenge for Audi in the short term.
Despite the challenges ahead, Baker remains optimistic about Audi’s prospects, citing the team’s “strong foundation” and “ambitious plans” for the future. He emphasized that the team is committed to building a sustainable and competitive F1 operation, and that they are willing to take a patient and methodical approach to achieving their goals.
Overall, Baker’s comments provide a dose of reality to the hype surrounding Audi’s F1 return. While the team’s eventual goal is to compete with the likes of Mercedes and Ferrari, it’s clear that they face a significant uphill battle in the short term. Nevertheless, Audi’s commitment to F1 and its willingness to invest in a long-term project is a positive sign for the sport, and fans can expect an exciting and competitive 2026 season.
There’s no reason to count out the engines of Red Bull and Audi just yet.
The 2026 Formula 1 season is expected to be a significant one for Red Bull and Audi, as both teams will be introducing their first F1 engines. Red Bull, in particular, has high expectations due to their rich history of winning titles in the sport. Despite the challenges they face, there are signs that they could be competitive in 2026. The team has assembled a strong engine department, signing dozens of engineers from other manufacturers, including Mercedes. Max Verstappen’s manager and Helmut Marko have also spoken positively about the 2026 Red Bull engine, which suggests that the team is making progress.
Audi, on the other hand, has been quietly assembling their engine department, with former Ferrari team principal Mattia Binotto playing a key role in recruiting top engineers. The team is expected to debut their 2026 challenger before pre-season testing begins, and if they can complete a “filming day” and privately test their car in early January, it will confirm that they have made good progress with reliability.
While both teams have invested heavily in their engine development, it’s still unclear how competitive they will be in 2026. Red Bull faces an uphill battle to produce a winning engine at the first time of asking, and Audi has a long-term target of fighting for wins by 2030. However, with the acquisition of top technicians and a strong engine department, both teams have the potential to upset the established names in 2026.
It’s worth noting that Red Bull has a history of hitting the ground running with new regulations, and their ability to find a potential loophole in the 2026 engine regulations could shorten their learning curve. Audi, meanwhile, has less pressure to fight at the front next year, but still has a massive question mark surrounding their team.
In conclusion, while Red Bull and Audi are still underdogs, they should not be written off. Both teams have invested heavily in their engine development, and with the right personnel and resources, they have the potential to be competitive in 2026. However, until the evidence on track proves otherwise, it’s difficult to predict how they will perform. One thing is certain, though – the 2026 season is shaping up to be an exciting one, with new engine manufacturers and new regulations set to shake up the grid.
Audi celebrates five decades of five-cylinder engines with a bold, IMSA-influenced concept car
Audi has unveiled a one-off concept car, the GT50, to celebrate 50 years of its iconic five-cylinder engine. The concept is the latest creation from Audi’s apprentices in Neckarsulm, who annually create a unique concept that pays tribute to a historic model or hints at a future program. This year’s concept is based on the RS3 hot hatch and is a tribute to Audi’s successful five-cylinder race cars of the 1980s and 1990s, such as the 90 Quattro IMSA GTO and 200 Quattro Trans-Am.
The GT50 concept features a blocky, three-box silhouette and minimalist surfacing, with retro visual cues like an old-style front grille. The concept also features huge turbofan-style wheel designs, paying homage to Audi’s racing heritage. The GT50 uses the same 394bhp 2.5-litre turbocharged five-pot engine as the standard RS3, but no specifications have been given.
Audi is the only manufacturer still using the inline five engine format in its cars, and the company is expected to further celebrate the five-cylinder next year with a new track-honed special edition of the RS3. This potential new edition could be based on the Performance Edition and may pack more power than the Mercedes-AMG A45, making it the world’s most powerful internal combustion engine (ICE) hot hatch.
The five-cylinder engine has a rich history, dating back to 1976 when it was first used in the second-generation Audi 100. Today, Audi only uses the straight-five engine in the RS3, but the company’s commitment to this unique engine format is a testament to its heritage and racing success. The GT50 concept is a celebration of this heritage and a nod to the company’s rich motorsport history.
The concept’s design is a tribute to Audi’s racing past, with a focus on aerodynamics and performance. The huge turbofan-style wheels and retro visual cues are a nod to the company’s successful racing cars of the 1980s and 1990s. The GT50 concept is a unique and exciting celebration of Audi’s five-cylinder engine, and it will be interesting to see if the company’s potential new special edition RS3 will live up to the hype.
Overall, the Audi GT50 concept is a thrilling tribute to the company’s iconic five-cylinder engine and its rich racing heritage. With its unique design and nods to Audi’s successful racing cars, the GT50 is a must-see for any car enthusiast. Whether or not the concept will make it to production remains to be seen, but it is an exciting celebration of Audi’s commitment to performance and innovation.
The 2025 Audi S3: Your One and Only Vehicle Requirement
The 2025 Audi S3 is a pricey vehicle, but it comes with a plethora of features that justify its cost. The base model starts at $49,995, including destination, and comes with an impressive array of standard features. These include a 10.1-inch gauge cluster, 18-inch wheels, heated leatherette seats, LED lights, a panoramic sunroof, a six-speaker sound system, and a suite of safety technologies. Additionally, the car features a luxurious interior with diamond-stitched seats and a high-end infotainment system.
For those looking to upgrade, the $6,200 Prestige Package adds even more premium features, including adaptive cruise control, navigation, a 12.3-inch Virtual Cockpit, a head-up display, ambient lighting, and a high-quality Sonos audio system. Other optional packages, such as the Black Optic package and the S Sport package, can add features like 19-inch wheels, blacked-out exterior trim, red brake calipers, and a sport-tuned suspension.
The total price of the test vehicle, which included these optional packages, came out to $60,840. While this may seem steep for a compact sports sedan, it’s worth noting that the S3’s competitors, such as the BMW M235i and the Mercedes-AMG CLA35, have similar price points. The M235i starts at $50,675, while the CLA35 costs $57,250. Ultimately, the S3’s price is in line with the current market for compact sports sedans, and buyers will need to decide whether the car’s features and performance are worth the cost. Despite the high price, the S3 offers a lot of value for the money, making it a compelling option for those in the market for a high-performance compact sedan.
Audi and Adidas have formed a multi-year partnership in the world of Formula 1, as reported by Prestige Hong Kong.
Audi and Adidas have announced a multi-year partnership in the world of Formula 1 racing. This collaboration marks a significant milestone for both brands, as they join forces to take on the prestigious racing circuit. The partnership is set to commence with the 2026 season, when Audi is scheduled to make its highly anticipated entry into Formula 1.
As part of the agreement, Adidas will become the official sportswear partner of the Audi Formula 1 team. The German sportswear giant will provide the team with high-performance racing suits, footwear, and other apparel. The partnership will also see the two brands collaborate on various marketing and promotional initiatives, aimed at engaging fans and promoting the Audi Formula 1 team.
The partnership is a strategic move for both Audi and Adidas, as they seek to leverage each other’s strengths and expertise. Audi, a renowned luxury automotive brand, will benefit from Adidas’ expertise in high-performance sportswear, while Adidas will gain exposure to the global audience of Formula 1 fans.
Audi’s entry into Formula 1 is a significant development for the sport, as the brand brings its rich history of innovation and technological expertise to the table. The company has a long history of success in motorsport, having won numerous championships in endurance racing and other disciplines. With its entry into Formula 1, Audi is set to take on the likes of Mercedes, Ferrari, and Red Bull, in what promises to be an exciting and competitive season.
The partnership with Adidas is a key component of Audi’s Formula 1 strategy, as the brand seeks to create a strong and recognizable identity for its team. The collaboration will enable Audi to tap into Adidas’ vast experience in creating high-performance sportswear, while also leveraging the brand’s global reach and marketing expertise.
Overall, the partnership between Audi and Adidas is a significant development for both brands, as they embark on an exciting journey in the world of Formula 1. With their combined expertise and resources, they are set to make a major impact on the sport, and fans can expect to see some thrilling racing and innovative marketing initiatives in the years to come. As the 2026 season approaches, fans will be eagerly anticipating the debut of the Audi Formula 1 team, clad in their Adidas gear, and ready to take on the best of the best in the world of motorsport.
Visit Qatar Ministry of Sport Announces Principal Partnership with Audi F1 Team
Audi has officially announced a major partnership with Visit Qatar, a subsidiary of the Qatar Ministry of Sport, as it prepares to enter the world of Formula 1 (F1) in 2026. This significant collaboration marks a milestone in Audi’s journey to F1, with the German automaker set to become the fifth engine manufacturer in the sport.
The partnership with Visit Qatar is a multi-year agreement that will see the tourism board become a principal partner of the Audi F1 team. As part of the deal, the Visit Qatar logo will feature prominently on the team’s cars, drivers’ overalls, and other team assets. The partnership aims to promote Qatar as a global tourist destination, leveraging the massive global audience that F1 attracts.
Audi’s entry into F1 is a significant move for the brand, as it seeks to compete with established manufacturers like Mercedes, Ferrari, and Red Bull. The company has already begun developing its F1 power unit, which will be designed and built at its Neuberg facility in Germany. Audi has also announced that it will be partnering with Swiss-based Sauber to form its F1 team, which will be based in Hinwil, Switzerland.
The partnership with Visit Qatar is seen as a strategic move by Audi to increase its brand visibility in the Middle East and beyond. Qatar has become a significant player in global sports, having hosted several high-profile events, including the FIFA World Cup in 2022. The country is also set to host the 2030 Asian Games and has expressed interest in hosting an F1 Grand Prix in the future.
The deal is also expected to boost Qatar’s tourism industry, with the country seeking to attract more visitors and showcase its rich culture and history. Visit Qatar will use the partnership to promote its tourism offerings, including its luxury hotels, cultural attractions, and outdoor activities.
Overall, the partnership between Audi and Visit Qatar marks an exciting new chapter in the world of F1. With Audi set to become a major player in the sport, the partnership is expected to drive growth and awareness for both the brand and the country. As F1 continues to expand its global reach, collaborations like this are likely to become more common, with brands and destinations seeking to capitalize on the sport’s massive global audience.
The unveiling of the Toyota GR GT, purported to be the successor to the Lexus LFA, now has a confirmed reveal date.
Toyota has officially confirmed the name of its new halo sports car, the GR GT, which is set to rival the likes of the Mercedes-AMG GT and Porsche 911. The announcement was made through an online ad, which was recorded and posted to YouTube. The GR GT was introduced alongside the Toyota 2000GT and the Lexus LFA, which are considered its spiritual predecessors. The new sports car features distinctive design elements, including two air intake nostrils, a vent on its bonnet, a fixed GT-style rear wing, and a full-width tail light design.
The GR GT is expected to be powered by a twin-turbo 4.0-liter V8 engine, which will be paired with a hybrid system. This is consistent with Toyota’s dominance in the hybrid market. The exhaust note of the GR GT is surprisingly flat, especially when compared to the V10 howl of the Lexus LFA. However, it’s worth noting that the LFA is known for its unique sound, and the GR GT is not expected to match it.
The Toyota GR GT is expected to make its debut towards the end of this year, with a rollout into showrooms in early 2026. This coincides with the launch of the GT3 racing version, which is set to take to the track next year. It’s unclear whether the GR GT will spawn a Lexus-badged version, as was previously expected. The Lexus Sport Concept has hinted at what a new sports car from the luxury brand could look like.
Toyota has announced that the GR GT will be officially revealed on December 5 at 12:30 pm AEDT. The reveal is highly anticipated, and car enthusiasts are eager to see the final product. The GR GT is expected to be a significant addition to the sports car market, and its performance and features will be closely watched. With its powerful engine, hybrid system, and sleek design, the GR GT is set to be a strong competitor to other high-performance sports cars.
Are You a Car Enthusiast? Take the Ultimate Test with Ferrari, Porsche, G-Wagon, and Audi
For car enthusiasts, luxury vehicles are more than just a mode of transportation – they’re a source of admiration and obsession. The term “Carmosexual” has even been coined to describe individuals who fall in love with cars they don’t own, often multiple times a day. A recent video from the streets of Switzerland has sent hearts racing, showcasing a lineup of high-end cars that would make anyone’s pulse spike. The clip features an impressive array of luxury vehicles, including the Ferrari 812 series, Mercedes-Benz G-Class, Porsche 911 Turbo S Cabriolet, and Ferrari Roma Spider.
The Ferrari 812 series is a family of naturally aspirated V12 grand tourers, consisting of the 812 Superfast coupe, 812 GTS convertible, and track-focused 812 Competizione and Competizione A. These models are powered by a 6.5-litre V12 engine, producing 789-819 horsepower, with prices starting at around Rs 5.20 crore for the Superfast and Rs 5.75 crore for the GTS.
Next in line is the iconic Mercedes-Benz G-Class, also known as the G Wagon, which boasts a boxy design and off-road toughness, but luxurious interiors. The G-Wagon’s handcrafted 4.0-litre twin-turbo V8 petrol engine delivers 577 horsepower and 850 Nm of torque, with prices starting at Rs 2.55 crore in India.
The video also features the Porsche 911 Turbo S Cabriolet, a high-performance all-wheel-drive convertible with a 3.6-litre twin-turbo flat-six T-Hybrid engine producing 711 horsepower. Prices start at Rs 3.80 crore in India. Finally, the Ferrari Roma Spider makes an appearance, with its sculpted rear design, slim LED taillights, and active rear spoiler. The starting price for this convertible is Rs 6.5 crore in India.
Watching these luxury vehicles roam the streets of Switzerland is enough to make anyone a Carmosexual. The video is a dream come true for car enthusiasts, showcasing the perfect blend of speed, style, and luxury. Whether you’re a seasoned car enthusiast or just someone who appreciates the beauty of high-end vehicles, this lineup is sure to leave you in awe. With their powerful engines, sleek designs, and luxurious interiors, these cars are truly a sight to behold.
Merging onto the highway is a challenge for the 2026 Audi S3, which is more at home carving up back roads.
The 2026 Audi S3 Prestige is a high-performance variant of the A3 sedan, offering a powerful 2.0-liter turbocharged four-cylinder engine that produces 328 horsepower. This allows the car to go from 0-60 mph in just 4.4 seconds. The S3 features a sophisticated and luxurious interior, with a no-nonsense design and comfortable seats. However, the car’s trunk space is limited, with only 8.3 cubic feet of cargo room, and the rear seat legroom is also restricted.
On the road, the S3 is a joy to drive, with impressive handling and a sense of wild abandon on country roads. The Quattro all-wheel-drive system provides excellent grip and traction, but the suspension can be a bit harsh on rough road surfaces. The car’s Sonos premium sound system is excellent, with clear and immersive sound, but the operation of the controls can be a bit frustrating.
The S3 is not the most practical car, with limited space for passengers and cargo. However, for those who prioritize performance and driving excitement, the S3 is a great option. The car’s fuel economy is also decent, with an average of 24 mpg in mixed driving.
In comparison to other cars in its class, the S3 faces competition from the BMW 2 Series, Acura Integra, Cadillac CT4, and Mercedes-Benz CLA. Next week, the BMW 228 xDrive Gran Coupe will be reviewed, providing a direct comparison to the S3.
Some of the notable features of the S3 include its advanced technology, such as the Google Earth feature in the Audi maps, and its luxurious interior design. However, the car’s reliability is a concern, with the less-fun A3 rating only 3 out of 5 from Consumer Reports.
Overall, the 2026 Audi S3 Prestige is a high-performance car that is perfect for those who prioritize driving excitement and luxury. While it may not be the most practical car, it is sure to provide a thrilling driving experience for those who can afford it. The starting price of the 2026 S3 is $52,000, which is an increase from the 2025 model’s starting price of $48,700.
What’s Going On with Audi’s Flagship A8 Sedan?
The Audi A8, once the flagship sedan of the German luxury car manufacturer, is facing an uncertain future. Sales of the A8 have been declining over the years, and the model’s relevance in the market is being questioned. In 2020, Audi sold just 3,500 A8s in the United States, a significant drop from the 6,300 units sold in 2018.
Several factors contribute to the A8’s declining sales. One major reason is the shift in consumer preferences towards SUVs and crossovers. Many luxury car buyers are opting for high-riding vehicles like the Audi Q7 and Q8, rather than traditional sedans like the A8. Additionally, the A8 faces stiff competition from other luxury sedans like the Mercedes-Benz S-Class and BMW 7-Series, which have also seen declining sales.
Another factor affecting the A8’s sales is the rise of electric and hybrid vehicles. As governments implement stricter emissions regulations and consumers become more environmentally conscious, the demand for traditional gasoline-powered sedans like the A8 is decreasing. Audi has responded to this trend by introducing electric and hybrid variants of the A8, but these models have not been enough to stem the decline in sales.
The A8’s production has also been impacted by the COVID-19 pandemic, which has disrupted global supply chains and forced Audi to prioritize production of more popular models. The company has announced that it will reduce production of the A8 at its factory in Neckarsulm, Germany, and may even consider discontinuing the model altogether.
Despite these challenges, Audi has not given up on the A8. The company has announced plans to update the model with new technology and features, including a revised infotainment system and improved driver assistance systems. However, it remains to be seen whether these updates will be enough to revive the A8’s fortunes.
In conclusion, the Audi A8 is facing significant challenges in the market, including declining sales, increased competition, and a shift towards electric and hybrid vehicles. While Audi has not abandoned the model, its future remains uncertain. The company must find a way to revitalize the A8 and make it relevant again in a rapidly changing automotive landscape. Whether through updates, new technology, or a complete redesign, Audi must take bold action to ensure the A8 remains a viable and desirable option for luxury car buyers.
Audi Unveils Its Latest Innovation: The R26 Concept Car
Audi has unveiled the R26 Concept, a preview of its 2026 Formula 1 car, marking a significant step towards its F1 debut. The concept car features a sharp, futuristic design with a titanium, carbon black, and Audi Red color scheme, reflecting the brand’s evolving design language. The R26 Concept is not the final car, but it gives a strong indication of what to expect when Audi joins the F1 grid in 2026. The car will wear sponsorship decals from partners such as Revolut, BP, and Adidas, and will be powered by an engine and hybrid system developed by Audi.
Audi’s entry into F1 is the result of a two-and-a-half-year effort, which began with the establishment of its F1 division, Audi Formula Racing (AFR), in 2022. The company partnered with the Swiss-based Sauber team and later acquired it in March 2024, ensuring full control of its F1 operations. Audi is building its own car and power unit, mirroring the approach of legendary manufacturers like Ferrari and Mercedes. The engines and hybrid systems are being developed at Audi’s motorsport headquarters in Neuberg, Germany, while the race cars will be assembled and operated from Sauber’s base in Hinwil, Switzerland.
The team is led by experienced figures from the F1 world, including former Ferrari team principal Mattia Binotto and Jonathan Wheatley, previously of Red Bull Racing. Audi has also been expanding its team, hiring over 150 new employees in 2025 alone. The driver lineup will feature a blend of experience and youth, with Nico Hülkenberg and Gabriel Bortoleto set to drive the new car during the pre-season test in Barcelona in early 2026.
Audi’s F1 program builds on its experience in hybrid technology from endurance racing, Formula E, and the Dakar Rally. The brand believes this foundation will help it take advantage of F1’s new 2026 regulations, which emphasize hybrid technology and sustainable fuels. Audi has been developing new synthetic fuel solutions with partner BP since 2022. The company is committed to winning and aims to fight for the World Championship title by 2030. According to CEO Gernot Döllner, “We are not entering Formula 1 just to be there, we want to win.”
Toyota claims victory at the 8 Hours of Bahrain, while Ferrari secures the championship titles and Manthey takes the top spot in LMGT3.
The 8 Hours of Bahrain, the final round of the World Endurance Championship (WEC), has come to a close. The highly anticipated event saw Ferrari secure its first Hypercar World Championship title, with drivers Alessandro Pier Guidi, Antonio Giovinazzi, and James Calado claiming the top spot. The Italian manufacturer also secured its first Manufacturers’ title in the category, with three cars finishing in the top five. This marks Ferrari’s first world title in a top category since 2008 in Formula 1.
Toyota dominated the race from start to finish, with its two GR010 Hybrids securing a one-two finish. The No. 7 car, driven by Kamui Kobayashi, Nyck de Vries, and Mike Conway, took the victory, ahead of the No. 8 car driven by Sébastien Buemi, Ryō Hirakawa, and Brendon Hartley. Aston Martin’s Alex Riberas briefly challenged Toyota’s dominance with a supersonic restart, but a drive-through penalty for failing to respect yellow flags relegated the Valkyrie to the back of the field.
Peugeot also showed promise, with Theo Pourchaire leading the race for several laps before losing ground to the Toyotas due to worn tires. The French manufacturer’s No. 94 car, driven by Pourchaire, Loïc Duval, and Malthe Jakobsen, finished 10th, behind the other Peugeot, the No. 93 driven by Jean-Éric Vergne, Mikkel Jensen, and Paul di Resta.
In the LMGT3 category, the French team Akkodis ASP took the win with the No. 87 Lexus, driven by Jose Maria Lopez, Clemens Schmid, and Petru Umbrarescu. Mercedes-AMG secured its first podium finish in the WEC with the No. 61 car, driven by Maxime Martin, Lin Hodenius, and Martin Berry. Manthey 1st Phorm was crowned champion with the No. 91 car, driven by Richard Lietz, Riccardo Pera, and Ryan Hardwick.
The race also marked the final professional outing for Jenson Button, who was involved in a collision with the Ferrari 296 GT3 Vista AF Corse #54. The Cadillac #38, in which he was partnered with Earl Bamber and Sebastian Bourdais, finished 16th. Overall, the 8 Hours of Bahrain was a thrilling conclusion to the WEC season, with Ferrari and Toyota dominating the Hypercar category and Akkodis ASP taking the win in LMGT3.
The Dutch government seized control of a crucial supplier to major automakers including Volkswagen, BMW, Mercedes, and GM, driven by concerns over Chinese influence.
The Netherlands’ government has taken control of chipmaker Nexperia due to concerns that the company’s former CEO, Zhang Xuezheng, was planning to dismantle European operations and move production to China. According to government sources, Zhang had planned to lay off 40% of the European staff and close a research and development facility in Munich. Additionally, he had allegedly transferred sensitive information, including chip designs and machine settings, from Nexperia’s Manchester plant in Britain to a Wingtech-owned facility in China.
The standoff between China and the Netherlands over Nexperia has significant implications for the global automotive industry. Carmakers in Europe, the US, and Japan have warned of potential production problems due to possible chip shortages. Volkswagen, BMW, and Mercedes-Benz are coordinating with suppliers to maintain production, while General Motors has expressed concerns about the potential impact on its production. Nexperia’s chips are considered basic but essential, and are used in large numbers in automotive electronic systems.
The Dutch government took control of Nexperia on September 30, citing governance issues. In response, China’s Ministry of Commerce restricted exports of the company’s products from the country on October 4. Despite most of Nexperia’s chips being manufactured in Europe, about 70% are packaged in China before distribution. The company’s Chinese division has begun operating independently and resumed sales to customers within China.
The Dutch government is confident that it can reach an agreement with China to reinstate Nexperia under a joint Dutch-Chinese structure. The situation is being closely monitored by the automotive industry, as any disruptions to chip supplies could have significant consequences for production. The Dutch government’s decision to take control of Nexperia reflects its concerns about the potential risks of Chinese ownership and control of critical technology companies. The outcome of this standoff will have significant implications for the future of the global chip industry and the automotive sector.
Cars from Audi and Mercedes equipped with turbo engines were previously priced over R$200, but now their cost is lower than that of a popular vehicle.
The luxury car market has seen a significant shift in recent years, with high-end models now available at affordable prices. The Audi A3, Mercedes-Benz C-Class, and Range Rover Evoque, which once boasted luxury car prices, can now be found in the classifieds at entry-level compact prices. This decline is attributed to the natural depreciation of premium vehicles, a greater supply in the used car market, and the rise in the price of new cars in Brazil.
The Audi A3, for example, can be found for as low as R$69,900, depending on the year, version, and condition. The Mercedes-Benz C-Class is available from R$89,900, while the Range Rover Evoque starts at R$74,900. These prices are competitive with new popular models, making them an attractive option for those looking to upgrade to a premium vehicle.
However, it’s essential to consider the cost of maintaining a premium car, which remains above average. Specialized insurance, parts, and labor can be expensive, and it’s crucial to factor these costs into the budget. Additionally, the history of the vehicle, including stamped revisions, proof of service, and origin of components, is vital in determining its value.
When purchasing a used premium car, it’s recommended to check the vehicle’s structure, signs of collision, and possible bodywork repairs. A test drive on a varied route can also help identify any issues with the gear shifting, suspension noise, and air conditioning. Furthermore, researching insurance quotes by zip code and driver profile can help avoid surprises, and budgeting for wear parts, such as pads, discs, and tires, can help compare scenarios between different models.
Ultimately, the decision to purchase a used premium car or a new popular model depends on the buyer’s profile. Those who prioritize on-board technology, ride comfort, and brand status may find that a used premium car is a more affordable option. However, maintenance requires planning and discipline, including regular reviews and choosing reputable workshops and parts.
The Audi A3, Range Rover Evoque, and Mercedes-Benz C-Class are all viable options for those looking to upgrade to a premium vehicle. The Audi A3 offers a balanced package, with a comprehensive safety package, high-quality finishes, and consistent performance. The Range Rover Evoque provides luxury and design, but demands careful maintenance. The Mercedes-Benz C-Class offers status, safety, and comfort, with a refined cabin and efficient engine.
In conclusion, the used premium car market offers a range of options for those looking to upgrade to a higher-class vehicle. With prices competitive with new popular models, it’s essential to consider the cost of maintenance, research insurance quotes, and budget for wear parts. By doing so, buyers can make an informed decision and find the perfect vehicle to fit their needs and budget.
The Toyota Origin is a blast from the past, encapsulating the opulent essence of Y2K-era luxury.
The 2000 Toyota Origin is a unique and rare sedan that was designed to pay homage to Toyota’s heritage. Produced exclusively for the Japanese market, the Origin was a limited edition model that was hand-built on the same chassis as the Toyota Progrès, a midsize sedan. Only 1,073 units were produced, making it a highly sought-after collector’s item.
The Origin’s design is a nod to the past, with a grille reminiscent of 1950s luxury cars, a wraparound rear window, and rear-slanted C-pillars that evoke early 1960s luxury sedans. The tall tail lights are similar to those found on mid-century Mercedes sedans, and the fender flares above the wheel arches are reminiscent of the first-gen Plymouth Valiant. Despite its retro styling, the Origin still features some modern amenities, such as a four-speed automatic transmission and a 3.0-liter I6 engine.
The example currently for sale on Cars and Bids is a right-hand drive model with a beige leather interior and painted in “Origin Blue Mica,” a unique color that appears slate in certain lighting conditions. With only 99,000 miles on the clock, this vehicle is a rare find for collectors and enthusiasts. The fact that it is registered in Canada means that it is one of the few Origins that have made it out of Japan, making it an even more exclusive and desirable vehicle.
The Toyota Origin is a testament to the brand’s commitment to its heritage and its desire to cater to the unique tastes of its Japanese customers. In an era where other manufacturers were embracing retro styling, Toyota delivered a vehicle that was uniquely its own, and one that would likely be the only one of its kind at any car meet or gathering. For the lucky buyer who secures this vehicle, they will own a piece of Toyota’s history and a truly one-of-a-kind collector’s item.
Audi’s smallest vehicle is expected to have this design.
Audi is developing a new entry-level electric vehicle (EV) that will replace the current A1 and Q2 models. The vehicle was recently spotted testing, and based on the images, it bears a resemblance to the Q4 E-tron, with clear visual influences from the A2 model produced between 1999-2005. This has led to speculation that the new EV could revive the long-dormant A2 badge. Audi’s CEO, Gernot Dollner, had previously mentioned that it was “thinkable” that historic names could be reused for future models.
The new Audi EV is expected to be based on the Volkswagen Group’s MEB platform, which already supports several EVs, including the Volkswagen ID.3, Q4 E-tron, and Cupra Tavascan. Given its size and positioning between the hatchback and crossover segments, it could have similar dimensions to the SKODA Elroq model. However, unlike the Elroq, the new Audi EV will be a premium offering in its segment, with Dollner stating that Audi can have a “true premium offer in the A-segment.”
The decision to replace the A1 and Q2 with a single model is part of a wider effort by Audi to simplify its model lineup. The new EV will compete with other entry-level electric vehicles, such as the BMW iX1 and the second-generation Mercedes-Benz GLA EV. With its premium features and compact size, the new Audi EV is expected to be a strong contender in the growing electric vehicle market.
Technical specifications of the new Audi EV are still under wraps, but it is expected to offer a unique blend of style, performance, and sustainability. As the automotive industry continues to shift towards electric vehicles, Audi’s new entry-level EV is poised to play a significant role in the company’s transition to a more sustainable and environmentally friendly lineup. With its expected premium features and compact size, the new Audi EV is likely to appeal to a wide range of customers looking for a stylish and efficient electric vehicle.
The CEO of BMW India shares insights on MINI’s upcoming plans and prospects in the Indian market with ETAuto.
BMW India has achieved its highest-ever quarterly sales, driven by a growing aspirational middle class, expanding demand in Tier-II and Tier-III markets, and recent changes in GST structures that have made high-end models more accessible. According to industry estimates, luxury vehicle sales in India surged by over 20% year-on-year in the third quarter of 2025, with premium brands like BMW, Mercedes-Benz, and Audi registering record-breaking numbers.
In an interview with Hardeep S. Brar, President & CEO of BMW Group India, he discussed the brand’s performance and upcoming strategies. BMW recorded a 13% growth in the first nine months of the year, selling close to 12,000 units, with the last quarter alone seeing a 21% growth. The company is aiming to close the year with strong double-digit growth, driven by the introduction of new models like the MINI Countryman JCW All4 and the impact of GST rate cuts.
The new MINI Cooper is expected to have a notable impact on market demand, particularly in the performance-oriented segment. The GST rate cut has reduced the price gap between ICE and EV models, making ICE variants more attractive. The company has received a strong number of bookings for the new MINI Cooper and is confident that it will be sold out for the year.
The company has introduced the new MINI Cooper as a completely built unit (CBU) rather than opting for local assembly through CKD operations at their Chennai facility. This is to assess the market response to the car, as the MINI customer is distinct and wants to stand out. If demand is consistent beyond certain volumes, the company will consider local assembly.
The higher-end models like the i7, 7 Series, X7, and X5 are the most profitable offerings for BMW in the Indian market. Looking ahead to 2026, the company is aiming to replicate the strong double-digit growth of 2025 and will be announcing new products as they arrive. The focus remains on the launch of the new MINI Cooper, and the company is excited about the potential of the Indian market.
Overall, BMW India is optimistic about its performance in the Indian market, driven by growing demand, new model introductions, and favorable GST structures. The company is well-positioned to take advantage of the growing luxury car segment in India and is aiming to close the year with strong double-digit growth.
Is the ₹50 lakh price tag worth it for the 2025 Skoda Octavia RS or the Volkswagen Golf GTI?
The Indian performance car market has just gotten a boost with the launch of the 2025 Skoda Octavia RS, priced at ₹49.99 lakh (ex-showroom). This performance-focused iteration of the Skoda Octavia is a direct competitor to the Volkswagen Golf GTI, which was launched earlier this year in limited numbers. Both cars are imported as Completely Built Units (CBUs) and are available in limited quantities, with Skoda offering only 100 units and Volkswagen offering 250 units.
The performance car segment in India is dominated by luxury auto OEMs like Mercedes-Benz, Audi, and BMW, but Skoda and Volkswagen are trying to tap into this market with more affordable options. The Skoda Octavia RS and Volkswagen Golf GTI are both priced around ₹50 lakh, which may be a matter of debate for Indian consumers who are extremely cost-sensitive.
A comparison between the two cars reveals that the Skoda Octavia RS is priced slightly lower than the Volkswagen Golf GTI, at ₹49.99 lakh versus ₹50.91 lakh. The Octavia RS also offers more boot space, with 600 liters of storage capacity compared to the Golf GTI’s 380 liters. However, the Golf GTI has a slightly faster acceleration time, going from 0 to 100 kmph in 5.9 seconds compared to the Octavia RS’s 6.4 seconds.
Both cars are powered by the same 2.0-liter turbocharged petrol engine, which produces 261 bhp of peak power and 370 Nm of maximum torque. The engine is mated to a seven-speed DCT gearbox and comes with a front-wheel drive (FWD) setup. The top speed for both models is limited to 250 kmph.
In terms of dimensions, the Skoda Octavia RS measures 4,709 mm in length, 1,829 mm in width, and 1,457 mm in height, with a wheelbase of 2,677 mm. The Volkswagen Golf GTI measures 4,289 mm in length, 1,789 mm in width, and 1,471 mm in height, with a wheelbase of 2,627 mm.
Overall, the Skoda Octavia RS and Volkswagen Golf GTI are both exciting additions to the Indian performance car market, offering a mix of power, style, and affordability. While the Golf GTI has a slightly faster acceleration time, the Octavia RS offers more boot space and a slightly lower price point.
Mercedes-Benz India collaborates with the National Skill Development Corporation to enhance automotive skills among young individuals.
Mercedes-Benz India has partnered with the National Skill Development Corporation (NSDC) to launch a 12-month automotive skill development program called IGNiTE 4.0. The program aims to train 1,000 youth and women from economically weaker backgrounds in skill areas such as electric vehicle service, automotive quality control, product testing, and industry 4.0 technologies. The initiative will run from March 2025 to March 2026 at newly established Skill Development Centres in Pune and Delhi-NCR.
The program includes efforts to promote gender inclusion, with 30 per cent of participants expected to be women. It also offers entrepreneurship training, mock interviews, workplace visits, and post-placement support to improve employability outcomes. The training will be delivered through the Skill India Digital Hub (SIDH) and aligned with the National Skill Qualification Framework (NSQF). Kedman Skilling Private Limited will serve as the training partner, with Manav Rachna University and MIT ADT University hosting the centres.
The partnership aims to create career pathways for young individuals while addressing the automotive industry’s need for skilled professionals in emerging technologies. According to Emrah Oezer, Mercedes-Benz India’s Executive Director and CFO, the initiative supports India’s goal of developing a skilled workforce as the country transitions to e-mobility and Industry 4.0. The program will be implemented in three stages: assessment and centre setup, intensive training and job mapping, and post-training placement and mentoring.
The structure is intended to ensure long-term career growth for participants. The initiative has received support from Jayant Chaudhary, Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Education, who stated that the program supports India’s skilling vision. The program is expected to have a positive impact on the automotive industry and the economy as a whole, by providing skilled professionals and promoting gender inclusion.
The IGNiTE 4.0 program is a significant step towards addressing the skill gap in the automotive industry and promoting sustainable development. The partnership between Mercedes-Benz India and NSDC is a testament to the commitment of the industry and the government to develop a skilled workforce and promote economic growth. The program is expected to benefit not only the participants but also the industry and the economy as a whole, by providing skilled professionals and promoting innovation and entrepreneurship.
Taking The 2026 Audi Q5 For A Spin
The Audi Q5 is a compact luxury SUV that boasts a simple lineup, with only one engine option in the US and two engine options in the UK, where it is also available with a petrol or diesel engine. The third-generation Q5 has a handsome design, with a large hexagonal grille, LED headlights, and chunky air intakes that give it an aggressive stance. The interior is similar to the A5 and A6, with a seamless 14.5-inch central touchscreen and an 11.9-inch touchscreen, as well as optional features like a heads-up display and passenger screen.
On the road, the Q5 is a pleasure to drive, with a silky seven-speed automatic transmission and quattro four-wheel drive that provides excellent traction. The 2.0-liter diesel engine, which produces 201 bhp and 295lb ft, is also quiet and refined, making it well-suited for everyday driving. The Q5 is also comfortable and spacious, with plenty of room for six-footers in the back and a decent boot size of 520 liters.
While the Q5 is not as fun to drive as some of its competitors, such as the BMW X3, it is still a capable and agile vehicle that handles well on twisty roads. The various drive modes, however, do not make a significant difference in the driving experience. In terms of fuel economy, the Q5 returned an average of 40.5 mpg during testing, with most runs returning mid to high 30s.
Overall, the Audi Q5 is a decent all-rounder that combines strong performance, a good balance of ride and handling, clever tech, and decent economy. However, it is quite expensive, with the entry-level car costing £52,260, and the interior quality may not justify the price tag. Nevertheless, the Q5 is a solid choice in its class, and it is miles ahead of the Range Rover Velar in terms of comfort and overall package. While it may not be the most exciting vehicle to drive, it is a reliable and practical choice for those who value comfort, space, and technology.
In comparison to its competitors, the Q5’s boot size is smaller than the BMW X3 and Mercedes-Benz GLC, but it is still a decent size. The Q5’s fuel economy is also respectable, and it is available with a range of optional features that make it a desirable choice for those who value technology and convenience. While it may not be the most affordable option in its class, the Q5 is a solid choice for those who value comfort, space, and practicality.
Audi’s 2027 concept car is seen as a significant leap forward, garnering praise as ‘a big step in the right direction’.
Audi has unveiled its latest concept car, the Audi Concept C, which has been described as a “step in the right direction” for the carmaker. The all-electric, two-seater vehicle features a sleek design with an open-top roof and was inspired by the Auto Union Type C and the third-generation Audi A6. The concept car has drawn comparisons to the iconic Audi TT and has a minimalist interior design with clean lines, natural materials, and geometric forms.
The exterior of the car features a bold rectangular grille at the front and quad-element LED lights at the rear, with no back window. The design has received mixed reviews, with some praising its simplicity and others criticizing it for being too minimalist. Mercedes design boss Gorden Wagener has been particularly harsh in his criticism, but Audi fans have been more positive, with one commenting that the design is “a big step in the right direction” for the brand.
Despite being just a concept, the Audi Concept C is a fully drivable prototype, and Audi has confirmed that it will go into production in 2027. The car will be made at the company’s Böllinger Höfe plant, and Audi’s CEO, Gernot Döllner, has stated that every concept presented by the company is backed by a definite production decision. This means that the Audi Concept C is not just a vision of the future, but a concrete preview of a production vehicle.
The Audi Concept C is seen as a key part of the company’s future plans, with Audi stating that it “embodies the brand’s new design philosophy and paves the way for the future.” The car’s sleek and uncomplicated design is likely to influence the design of future Audi models, and the company’s decision to put the concept into production suggests that it is committed to bringing this new design philosophy to market. Overall, the Audi Concept C is an exciting development for Audi fans and suggests that the company is moving in a positive direction with its design and production plans.
From the executive suite to the driver’s seat of the Mercedes G-Class.
Santosh Iyer, the MD & CEO of Mercedes-Benz India, recently took the iconic G-Class off-roading, showcasing its capabilities and discussing the brand’s business performance. Iyer emphasized that the G-Class can safely drive on a lateral slope of up to 35 degrees without tipping over, demonstrating its exceptional engineering. He also highlighted the brand’s guiding philosophy, “Das Beste oder Nichts” or “The Best or Nothing,” which represents their commitment to excellence.
Regarding the recent GST 2.0 reforms, Iyer shared that luxury cars have become more affordable, with price drops ranging from a couple of lakh rupees on entry-level models to over Rs 20 lakh on the G-Class. He believes that the reduced GST rate will have a positive impact on the broader economy, increasing consumer spending and affordability. The Mercedes-Benz Hurun India Wealth Report 2025 reveals a significant increase in dollar millionaire households in India, which Iyer attributes to the country’s growth story and the rising aspirations of the young generation.
Despite the positive trends, Iyer cautioned that 2025 may not be the best year for luxury car sales in India, citing mixed quarterly sales and the impact of heavy rainfall on consumer behavior. However, he remains optimistic about the overall economic growth, driven by a 6.3% GDP growth rate. Iyer also discussed the limited direct impact of free trade agreements (FTAs) on Mercedes-Benz India’s sales, as the company produces over 90% of its cars in India, which are already subject to low taxes.
In terms of electric vehicles, Mercedes-Benz was the first luxury carmaker to assemble EVs in India, but it is not the market leader in luxury EV sales. Iyer explained that the focus is on value over volume, with the company localizing top-end models like the EQS sedan and SUV. The G-Wagen, available in India as an electric and petrol variant, is broadening its appeal beyond celebrities and athletes, with some CXOs opting for it over the S-Class.
Overall, Iyer’s conversation highlighted Mercedes-Benz India’s resilience and commitment to excellence, despite the challenges and uncertainties in the market. The company remains focused on delivering high-quality products and experiences, while navigating the complexities of the Indian automotive industry. As the G-Wagen proved its capabilities off-road, Iyer demonstrated his confidence in the brand’s ability to navigate the twists and turns of the market, driven by its guiding philosophy of “The Best or Nothing.”
Mercedes-Benz India Honors Visionaries with ‘Dream Days’ Initiative
Mercedes-Benz India has introduced its festive campaign, “Dream Days,” developed by Team X, a part of BBDO India. The campaign’s central theme is to celebrate India’s dreams and dreamers, with the campaign film, “A Dream is Never Too Far Away,” showcasing the aspirations of individuals through the lens of the Mercedes-Benz brand. The film highlights how every road, curve, and encounter reflects the starry aspirations of people.
As part of the campaign, a print advertisement was created, which appeared in a leading national newspaper. The ad featured the Mercedes-Benz steering wheel on the front page, allowing readers to interact with it and feel as though they are holding the wheel in their hands. According to Josy Paul, Chairman and CCO of BBDO India, the goal was to tap into the emotional connection people have with their dreams and aspirations. By placing the iconic steering wheel in readers’ hands, the campaign aimed to engage and connect with millions of dreamers across the country.
The “Dream Days” campaign has been launched nationwide across various platforms, including print, retail, connected TV, digital, and social media. Pritish Nathaniel, Senior Vice President and India Market Lead at Team X BBDO India, explained that the campaign transcends conventional automotive advertising by celebrating the aspirations and dreams of India. The campaign reminds people that dreams are in constant motion, pushing individuals to strive for more and go further.
The campaign’s innovative approach and emotional connection with the audience are expected to resonate with people across the country. By leveraging the festive season, Mercedes-Benz India aims to create a lasting impression on its target audience and reinforce its brand presence in the Indian market. Overall, the “Dream Days” campaign is a creative and engaging initiative that showcases Mercedes-Benz’s commitment to understanding and celebrating the dreams and aspirations of Indian consumers.
Luxury car sales remain in single digits despite GST boost, as forex pressure takes a toll, says Mercedes’ Santosh Iyer
Mercedes-Benz India is optimistic that the recent GST rate cut will drive strong double-digit growth in the short term, but warns that the benefits may be short-lived due to macroeconomic challenges such as rising inflation, volatile exchange rates, and a weakening rupee. According to Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, the average reduction of 5-6% in GST will have a positive impact on demand over the next 4 months, making luxury vehicles more affordable for customers. However, he cautions that this benefit will be eroded over time as prices adjust to inflation and exchange rates.
Iyer expects the company to experience double-digit growth in the near term, particularly in the September-November period, but notes that the full-year impact will likely be more modest, with growth possibly being flattish. The luxury car segment is highly import-dependent, making it more vulnerable to currency fluctuations compared to mass-market cars. Mercedes-Benz India has calculated that the weighted average gain from the GST cut for individuals with incomes above Rs 12 lakhs is 2.6%, with a tax rebate impact of 4.5% and a rate cut benefit of 0.17%. This translates to an additional Rs 10,000 in EMI, which could potentially lead to an upgrade in car purchases.
However, Iyer warns that the long-term outlook for the luxury segment is uncertain due to high duties and taxes, as well as road tax, which can be as high as 21% in some states. He notes that cars are significantly more expensive in India compared to other parts of the world, which could deter potential buyers. Overall, while the GST rate cut is expected to provide a short-term boost to demand, Mercedes-Benz India is cautious about the long-term prospects for the luxury car segment due to macroeconomic headwinds and structural challenges. The company will need to navigate these challenges to sustain growth and remain competitive in the Indian market.
Mercedes-Benz underscores India’s significance as EU-FTA negotiations unfold, reports ETAuto
Mercedes-Benz has announced that it will continue to invest in India, regardless of the outcome of the ongoing India-EU free trade agreement (FTA) negotiations. According to Mathias Geisen, Member of the Board of Management, Mercedes-Benz Group AG, India is a “priority and growth market” for the company. Geisen stated that none of the company’s plans have been put on hold, despite the uncertainty surrounding the FTA negotiations.
In 2024, Mercedes-Benz sold a record 19,565 units in India, solidifying its position as the leader in the country’s luxury car market. The company plans to continue bolstering its local production and has already updated its internal combustion engines to EU 7 standards. Geisen also confirmed that Mercedes has no plans to discontinue diesel powertrains.
The FTA talks between India and the EU are in advanced stages, with two crucial rounds scheduled for September and October. However, key sticking points remain on rules of origin, market access, and duties on wine and dairy products. Despite these challenges, Mercedes-Benz remains committed to investing in India and addressing the market with its products.
Geisen noted that competition in India is intensifying, with other OEMs increasing investments in completely knocked-down (CKD) production. However, he expressed confidence in Mercedes-Benz’s ability to respond to varying regional demand, thanks to its flexible production strategy. The company’s approach to electric vehicles (EVs) is also flexible, allowing it to adapt to slower EV sales globally.
Mercedes-Benz’s commitment to India is significant, given the country’s growing importance as a luxury car market. With its plans to continue investing in local production and addressing the market with its products, the company is well-positioned to maintain its leadership position in India’s luxury car market. As the FTA negotiations continue, Mercedes-Benz’s decision to invest in India, regardless of the outcome, demonstrates its confidence in the country’s potential for growth and development.
Will the Audi Q9 be enough to steer you away from the Mercedes GLS and BMW X7?
The Audi Q9 is a luxury SUV that aims to compete with the likes of the Mercedes-Benz GLS and BMW X7. The question is, can it convince buyers to choose it over its established rivals? In terms of design, the Q9 boasts a sleek and modern exterior, with a bold front grille and sleek LED headlights. The interior is equally impressive, with a spacious and well-appointed cabin that features Audi’s latest infotainment system.
One of the key advantages of the Q9 is its impressive technology features. The SUV comes with a range of advanced driver assistance systems, including adaptive cruise control and lane departure warning. It also features a high-resolution virtual cockpit display and a premium sound system. In terms of performance, the Q9 is available with a range of powerful engine options, including a 3.0-liter turbocharged V6 and a 4.0-liter twin-turbo V8.
Despite its many strengths, the Q9 faces stiff competition from the Mercedes-Benz GLS and BMW X7. The GLS is a well-established player in the luxury SUV market, known for its comfortable ride and luxurious interior. The X7, on the other hand, is a more recent entrant, but it has quickly made a name for itself with its bold design and impressive performance capabilities.
So, can the Audi Q9 convince buyers to say no to the GLS and X7? The answer is not a simple one. While the Q9 has many strengths, it will ultimately depend on the individual preferences and needs of each buyer. Those who value advanced technology and a sleek, modern design may find the Q9 to be the most appealing option. On the other hand, those who prioritize comfort and luxury may prefer the GLS, while those who want a bold and powerful SUV may opt for the X7.
Ultimately, the decision will come down to a variety of factors, including budget, lifestyle, and personal taste. The Audi Q9 is certainly a strong contender in the luxury SUV market, but it will need to convince buyers that it is the best option for their needs. With its impressive technology features, spacious interior, and powerful engine options, the Q9 is definitely worth considering for anyone in the market for a luxury SUV. Whether it can convince buyers to say no to the GLS and X7 remains to be seen, but one thing is certain – the Q9 is a serious competitor that is sure to give its rivals a run for their money.