Mercedes-Benz India, a subsidiary of the Mercedes-Benz Group, has established itself as a leading luxury car manufacturer in the Indian market since its inception in 1994. Headquartered in Chakan, Pune, the company focuses on the assembly, manufacturing, and distribution of a wide range of luxury vehicles, including sedans, SUVs, and now a growing portfolio of electric vehicles under the EQ brand.

A key aspect of Mercedes-Benz India’s business strategy is its focus on localization. The company locally assembles 14 models, including its flagship electric vehicle, the EQS 580, making India the first market outside of Germany to do so. This localization strategy has helped in making their vehicles more accessible to the Indian customer base.

Mercedes-Benz India has also been proactive in expanding its reach beyond metropolitan cities, focusing on smaller cities with increasing demand for luxury goods. To cater to this growing market, the company plans to increase its dealerships and service outlets, sometimes starting with a service center first.

The company has also embraced a direct-to-consumer retail model called ‘Retail of the Future,’ which aims to provide a transparent and seamless car buying experience. This strategy involves Mercedes-Benz India directly invoicing customers and managing inventory, while franchise partners focus on enhancing customer experience. This model has been successful and is being adopted by Mercedes-Benz in other global markets as well.

Financially, Mercedes-Benz India has shown strong performance, recording its highest-ever sales in 2024 with 19,565 new cars delivered. The company has also seen a significant rise in revenue, crossing the ₹10,000 crore mark in recent years. Continuous new model launches, including electric and top-end vehicles, and a focus on customer-centric initiatives such as financial services and after-sales support, support this growth.