A key aspect of Mercedes-Benz India’s business strategy is its focus on localization. The company locally assembles 14 models, including its flagship electric vehicle, the EQS 580, making India the first market outside of Germany to do so. This localization strategy has helped in making their vehicles more accessible to the Indian customer base.
Mercedes-Benz India has also been proactive in expanding its reach beyond metropolitan cities, focusing on smaller cities with increasing demand for luxury goods. To cater to this growing market, the company plans to increase its dealerships and service outlets, sometimes starting with a service center first.
The company has also embraced a direct-to-consumer retail model called ‘Retail of the Future,’ which aims to provide a transparent and seamless car buying experience. This strategy involves Mercedes-Benz India directly invoicing customers and managing inventory, while franchise partners focus on enhancing customer experience. This model has been successful and is being adopted by Mercedes-Benz in other global markets as well.
Financially, Mercedes-Benz India has shown strong performance, recording its highest-ever sales in 2024 with 19,565 new cars delivered. The company has also seen a significant rise in revenue, crossing the ₹10,000 crore mark in recent years. Continuous new model launches, including electric and top-end vehicles, and a focus on customer-centric initiatives such as financial services and after-sales support, support this growth.
Latest News on Mercedes-Benz India
India To Get Exclusive Mercedes-AMG G63 Edition: Here Are The Key Highlights
Mercedes-Benz India has confirmed the launch of a Collector’s Edition AMG G63, a special edition model specifically designed for the Indian market. The launch is set to take place on June 12. This exclusive model is a first for the G-Wagon in India and has been developed in collaboration with the brand’s global R&D teams. The Collector’s Edition will feature a vibrant orange paint job, exclusive to this model, along with unique visual enhancements that nod to Indian culture. The model will also have distinctive badging, custom alloy wheels, and Indian-themed graphics or decals.
Inside, the cabin is! expected to feature India-inspired interior touches, including custom upholstery, special trim inserts, and exclusive badging. The performance of the G63 Collector’s Edition will remain the same, with a 4.0-litre twin-turbocharged V8 engine producing 585 PS and 850 Nm of torque. The engine is mated to a 9-speed automatic transmission, sending power to all four wheels through the 4MATIC system. This means the Collector’s Edition will still be able to accelerate from 0-100 kmph in 4.5 seconds.
The Collector’s Edition will be a limited-production model, possibly limited to a double-digit figure, making it a true collector’s item. The pricing has not been disclosed, but it is expected to cross the Rs 3.5 crore mark comfortably. This special edition is a nod to India’s growing influence in the luxury car market and the G-Wagon’s iconic status in the country. The launch of the Collector’s Edition represents a natural evolution of Mercedes-Benz’s strategy in India, which has included launching several Made-in-India AMG models over the last few years.
The G-Wagon already commands attention wherever it goes, but with the Collector’s Edition, Mercedes is taking exclusivity to a new level. The model’s limited production run and high price tag will make it a sought-after vehicle for collectors and luxury car enthusiasts. The fact that global luxury marques are recognizing India’s appetite for rare, ultra-premium rides and delivering them in style is evident from the launch of other India-specific special editions, such as the Range Rover Ranthambore Edition and the upcoming Masara Edition.
The Collector’s Edition AMG G63 is a unique opportunity for Indian buyers to own a piece of luxury automotive history. With its exclusive design, limited production run, and high-performance capabilities, this model is sure to be a hit among luxury car enthusiasts. As the launch date approaches, fans of the G-Wagon and luxury car enthusiasts will be eagerly waiting to see the final product and get their hands on this exclusive model.
2025 Audi Q5 Overview: Pricing and Specification Details
The new Audi Q5 has undergone significant changes in its interior design, adopting a more modern and minimalist approach. Gone are the brushed aluminum surfaces and tactile buttons, replaced by a pair of screens and a plethora of gloss black plastic. While this may be seen as a cost-cutting measure, it’s worth noting that rival SUVs such as the BMW X3, Mercedes GLC, and Range Rover Velar have also undergone similar transformations in recent years. As a result, the Q5’s interior doesn’t necessarily fall short of the current class standard, but it may not impress traditional buyers who value premium materials and tactility.
In terms of usability, the Q5 scores well, with most controls accessible via the touchscreen and simple one-press functions for adjusting temperature, heated seats, and drive modes. The new Android-based MMI infotainment system is slick and easy to use, with a logical and responsive interface. The passenger screen, available on Edition 1 cars, allows control of navigation, media, and third-party apps like YouTube.
The Q5’s seating is widely adjustable and supportive, making it a comfortable long-distance companion. However, rear legroom is somewhat limited, and adults may not be able to stretch out as much as they would like. The rear bench slides and reclines in a 60/40 split, and features such as USB ports, climate vents, and heated seats are available on certain trims.
The boot space is a respectable 520 liters, although slightly smaller than the X3 and GLC. A decent-size compartment under the floor can swallow the luggage cover, and air suspension-equipped models feature a button that allows the car to lower itself for easier loading. Overall, the Q5’s interior may not be the most premium or tactile, but it is functional and easy to use, making it a solid choice in the compact SUV segment. Buyers seeking a more traditional premium feel may want to consider alternatives like the Mazda CX-60 or Lexus NX.
Maharashtra Partners with Mercedes-Benz India to Revolutionize Expressway Safety with ‘Road to Zero Deaths’ Initiative
The Maharashtra government has partnered with Mercedes-Benz India and the SaveLIFE Foundation to launch the “Zero Fatality Corridor” (ZFC) project on the 701-km Mumbai-Nagpur Expressway. The project aims to reduce accident-related deaths to zero by 2026 by focusing on the “four Es” of road safety: Engineering, Enforcement, Emergency Care, and Education. The initiative is supported by key agencies, including the Maharashtra State Road Development Corporation, highway police, and the health department.
Since its launch in March 2025, the project has already shown significant impact, with fatalities on the expressway dropping by 29% from 151 deaths in 2023 to 107 in early 2024. The project has identified “High Fatality Zones” that account for nearly 39% of all fatalities, enabling targeted interventions. Key safety upgrades include the installation of speed detection cameras, reflective signage, lane guidance, and speed awareness systems.
The project has also strengthened emergency care with upgraded facilities at hospitals and Basic Trauma Life Support training for first responders. Public awareness campaigns are being run on social media platforms to promote safe driving habits. Authorities are confident that this data-driven, collaborative approach will help achieve zero fatalities by 2026.
The Samruddhi model demonstrates how strategic partnerships, community awareness, and technology can combine to make Indian roads safer. The project is not just about reducing numbers, but about saving lives. Chief Minister Devendra Fadnavis welcomed the partnership, calling it a major step towards safer travel and a national benchmark for road safety.
The ZFC project is a pioneering initiative that aims to turn the high-speed expressway into a national model for road safety. With the support of key agencies and stakeholders, the project is on track to achieve its ambitious goal of zero fatalities by 2026. The project’s success can be replicated on other high-risk corridors across Maharashtra, making Indian roads significantly safer. The partnership between the Maharashtra government, Mercedes-Benz India, and the SaveLIFE Foundation is a shining example of how collaborative efforts can lead to positive change and save lives.
2024 Audi A6: Where Harmony Meets Performance
The 2024 Audi A6 is a well-balanced vehicle that offers a refined driving experience. The car’s suspension is particularly notable, providing a smooth ride that is neither too floaty nor too sporty. The A6’s styling is also commendable, with a restyled grill and headlamps that add a touch of aggression to the vehicle’s overall design. The interior is simple yet elegant, with high-quality materials and a user-friendly infotainment system.
The A6’s interior is perhaps its strongest feature, with comfortable and ventilated seats, tasteful use of nickel and wood accents, and a roomy feel thanks to the sunroof. The infotainment system is responsive and easy to use, with features like Bluetooth connectivity and Apple CarPlay and AndroidAuto support. The sound system is also noteworthy, although the optional Bang and Olufsen upgrade is not included in the base model.
On the road, the A6 is a pleasure to drive, with a comfortable steering wheel and responsive steering. The 2.0-liter turbo four-cylinder engine provides adequate power for city driving, and the 8-speed transmission is crisp and smooth. While some may find the engine’s 201 bhp and 320 Nm of torque to be lacking, it is more than sufficient for navigating Dhaka’s gridlocks.
The Audi A6 is priced at around Tk1.75 crore, which is significantly lower than its competitors, the Mercedes Benz E Class and the BMW 5 Series. Despite this, the A6 offers a lot of car for the money, with its refined dynamics, comfortable interior, and subtle styling making it a compelling choice for those looking for a daily driver.
Overall, the 2024 Audi A6 is a well-rounded vehicle that excels in its simplicity and refinement. It may not be the most flashy or attention-grabbing car on the market, but it is a solid choice for those who value comfort, practicality, and driving dynamics. With its competitive pricing and impressive features, the A6 is definitely worth considering for anyone in the market for a luxury sedan.
Specifications of the Audi A6 include:
* Engine: 2000cc turbo four-cylinder
* Transmission: 8-speed automatic
* Max Power: 201 bhp at 5,000 rpm
* Max Torque: 320 Nm at 1,600 rpm
* Price: Tk1.75 crore
The Audi A6 is a great choice for those who want a car that is easy to drive, comfortable, and feature-packed, without breaking the bank. Its subtle styling and refined dynamics make it a great option for daily driving, and its competitive pricing makes it a compelling choice in the luxury sedan market.
We’re not easily swayed by the hype surrounding Tesla’s entry into the market.
Santosh Iyer, CEO of Mercedes Benz India, expressed confidence in the company’s ability to weather the impact of Tesla’s entry into the Indian market and the rising tariffs. According to Iyer, the company’s focus on the luxury and ultraluxury segments, which account for 90% of their volumes, will shield them from the noise in the entry EV space. He emphasized that new players are welcome, as they can help accelerate the electrification agenda. Iyer is also unfazed by the tariffs, as almost 90% of the cars are produced locally in India, making it unlikely to have an impact on prices.
Iyer believes that open borders and free trade will be beneficial for the industry, as it will lead to economic prosperity and wealth creation. He is a “big fan” of the auto industry, recognizing the competency and cost competencies in India. He believes that the opening up of borders will benefit not only foreign players but also Indian industries and OEMs, leading to significant gains for the auto components sector. Overall, Iyer remains confident in Mercedes Benz’s position in the Indian market and is optimistic about the future of the industry.
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