Mahindra & Mahindra (M&M) has a significant presence in the Indian automotive market, primarily known for its utility vehicles, including SUVs and pickup trucks. Established in 1945, the company has evolved into a major player, recently achieving the position of the second-largest car seller in India in April 2025. This growth is largely attributed to the robust demand for its SUV models like the XUV 3XO, Scorpio N, Scorpio Classic, Thar, and Bolero.

M&M’s business strategy focuses on capitalizing on the increasing preference for SUVs in the Indian market. The company has a strong portfolio of both internal combustion engine (ICE) and electric vehicles (EVs). It is actively investing in expanding its EV lineup, with plans to launch several new electric SUVs in the coming years. By 2027, Mahindra aims for 20-30% of its SUV portfolio to be electric.

The company also benefits from a strong presence in rural and semi-urban areas, where its rugged and reliable vehicles have established a strong brand loyalty. This wide network and brand equity provide a competitive edge.