Capitalizing on nostalgia, the Jawa brand was revived in 2018 by Classic Legends (Mahindra & Mahindra). Their current portfolio of retro-inspired models like the Jawa 350 and Jawa 42 blends classic aesthetics with modern technology, targeting the premium motorcycle segment and competing with Royal Enfield.
With a manufacturing base in Pithampur and a growing dealership network across nearly 300 cities as of May 2025, Jawa focuses on its heritage through marketing and community engagement. While financial specifics aren’t fully public, the brand has seen a positive initial reception and continues to expand its product line with new models and a focus on evolving regulations. Jawa’s strategy centers on leveraging its iconic past with contemporary offerings to establish a strong position in the competitive Indian market.
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Top 5 Affordable Cruiser Motorcycles in India: Royal Enfield, Honda, Jawa and Others Under Rs 2 Lakh
With Diwali around the corner, many Indians are looking to purchase a new cruiser motorcycle. Cruiser motorcycles have gained immense popularity in India, thanks to their comfort, stability, and versatility. They are ideal for both long trips and daily rides, offering a relaxed posture, wide handlebars, and torque engines that provide a calm and steady experience on both city roads and open highways. In this article, we will explore some of the best cruiser motorcycles available in India, priced below Rs 2 lakh.
One of the most recognizable retro motorcycles in India is the Royal Enfield Bullet 350. Priced at Rs 1.93 lakh, it features a 349cc single-cylinder engine that produces 20.2bhp and 27Nm of torque. The Bullet 350 embodies simplicity and toughness, retaining its authentic old-school charm while offering improved refinement. Another popular option is the Honda CB350C, priced at Rs 1.87 lakh, which offers a strong retro aesthetic and smooth throttle response.
The Jawa 350 is another great option, priced at Rs 1.83 lakh, which merges nostalgic styling with dependable performance. Its 22bhp motor delivers linear power and smooth flexibility, making it ideal for both city commutes and calm weekend trips. The TVS Ronin, priced at Rs 1.24 lakh, offers a fresh take on urban cruising, with a 225.9cc oil-cooled single-cylinder engine that produces 20.12bhp and 19.93Nm.
Lastly, the Bajaj Avenger Cruise 220, priced at Rs 1.37 lakh, is one of the longest-running names in India’s cruiser segment. It features a 220cc oil-cooled DTS-i engine that generates 19bhp and 17.55Nm, tuned for smooth and accessible power delivery. These cruiser motorcycles offer a range of options for riders looking for comfort, stability, and versatility, making them ideal for both long trips and daily rides.
In conclusion, these cruiser motorcycles are perfect for those looking for a relaxed and comfortable riding experience. With their powerful engines, smooth throttle response, and classic styling, they are sure to impress. Whether you’re planning a long trip or just a daily ride, these motorcycles are sure to provide a enjoyable and memorable experience. So, this Diwali, consider gifting yourself one of these amazing cruiser motorcycles.
Jawa Yezdi motorcycles now available on Amazon following successful launch on Flipkart, says Indian retailer.
Jawa Yezdi Motorcycles has announced its expansion to online sales on Amazon, following its successful partnership with Flipkart. This move aims to increase the company’s reach and make its products more accessible to customers across the country. With this development, Jawa Yezdi Motorcycles will now be available in 40 cities, further solidifying its presence in the Indian market.
The decision to sell on Amazon comes after the company’s successful stint on Flipkart, where it reportedly received a positive response from customers. By expanding to another major e-commerce platform, Jawa Yezdi Motorcycles is looking to tap into a wider customer base and increase its sales.
The Amazon platform will feature a range of Jawa Yezdi motorcycles, including the Jawa 350, Jawa 42, Jawa Perak, Yezdi Adventure, and Yezdi Scrambler. These models have been well-received by customers and critics alike, and their availability on Amazon is expected to further boost their popularity.
The move to sell on Amazon is seen as a strategic decision by Jawa Yezdi Motorcycles to expand its online presence and reach a broader audience. With the rise of e-commerce in India, the company is looking to capitalize on the growing demand for online shopping and provide customers with a convenient and seamless buying experience.
By partnering with Amazon, Jawa Yezdi Motorcycles will be able to leverage the platform’s vast customer base, reliable logistics, and secure payment options. This will not only make it easier for customers to purchase Jawa Yezdi motorcycles but also provide them with a hassle-free ownership experience.
The availability of Jawa Yezdi Motorcycles on Amazon is expected to be a game-changer for the company, as it looks to strengthen its position in the Indian motorcycle market. With its iconic brands and popular models, Jawa Yezdi Motorcycles is poised to make a significant impact on the online sales landscape and attract a new generation of customers. As the company continues to expand its online presence, it will be interesting to see how it navigates the competitive Indian motorcycle market and responds to the evolving needs of its customers.
Thareja Credits GST-Driven Price Cut for Jawa-Yezdi’s Revival, Saying ‘Our Finance Minister Reintroduced It for Me’
Anupam Thareja, Co-Founder of Classic Legends, has praised the recent reduction in Goods and Services Tax (GST) on sub-350cc motorcycles in India. The GST rate was reduced from 28% to 18% on September 22, 2025, making Jawa and Yezdi models more affordable for Indian buyers. Thareja called the move a “masterstroke” by the Prime Minister and credited Finance Minister Nirmala Sitharaman for ensuring affordability without compromising on features or quality.
The reduction in GST has resulted in a price drop of Rs 20,000 for Jawa and Yezdi models, making them more accessible to a wider range of customers. Thareja emphasized that this reduction comes at a crucial time for the Indian economy, which is currently slow, and the GST cut ahead of the festive season is expected to provide a much-needed impetus. The price drop of Rs 13,500-17,000 will make it easier for enthusiasts to own these classic machines.
Thareja also highlighted the brand strategy behind Classic Legends’ offerings, which involves reviving memories and creating a winning combination of nostalgia and modern performance. He emphasized the importance of building communities around motorcycling and cultivating subcultures, rather than just selling motorcycles. Thareja believes that India can emerge as a global hub for mid-market motorcycles, with the right mix of cost, technology, delivery, and quality.
The GST reduction is expected to significantly accelerate sales of Jawa and Yezdi models, giving India’s two-wheeler market a welcome boost. Classic Legends, a subsidiary of Mahindra & Mahindra, has immediately passed the full benefit of the GST reduction to customers, applying the reduced tax rate to models across both brands. The reduced prices are expected to attract more customers, especially during the upcoming festive season, and Thareja’s optimism suggests that the tax cut could have a positive impact on the Indian economy. Overall, the GST reduction is a welcome move for the Indian motorcycle industry, and Classic Legends is well-positioned to benefit from it.
Yezdi motorbikes from Jawa are available for under ₹2 lakh.
Classic Legends, the company behind iconic motorcycle brands Jawa and Yezdi, has announced a price revision for its entire lineup, making most models more affordable with prices under Rs 2 lakh. This move comes after the Indian government’s GST 2.0 reforms, which reduced the GST rate on motorcycles under 350 cc from 28% to 18%. Classic Legends is passing on the full tax benefit to customers, making these legendary motorcycles more accessible to young riders across India.
The updated pricing covers various variants across the Adventure, Roadster, Bobber, and Scrambler segments, featuring either a 293cc or a 334cc Alpha2 liquid-cooled engine. The 334cc engine delivers 29 PS and 30 Nm of torque, outperforming many peers in the segment. According to Anupam Thareja, co-founder of Jawa Yezdi Motorcycles, the government’s GST reforms will have a positive impact on the motorcycle industry, making mid-segment bikes more accessible to a larger rider community.
Classic Legends has extended the GST 2.0 benefits to after-sales components, lowering overall ownership costs. All motorcycles come with the ‘Jawa Yezdi BSA Ownership Assurance Programme’, which includes a standard 4-year/50,000 km warranty, extended coverage options up to six years, one year of roadside assistance, and a wide range of ownership benefits. The company has also expanded its network to over 450 sales and service touchpoints across India, ensuring convenient access and maintenance.
The price revision, coupled with ownership assurance, positions Jawa and Yezdi as aspirational yet achievable motorcycles, blending heritage, performance, and reliability for the Indian market. With the festive season approaching, Classic Legends is encouraging young Indians to own a true iconic performance motorcycle, with the tagline “Your time is now.” The company’s decision to pass on the full tax benefit to customers is expected to boost sales and make these iconic motorcycles more accessible to a wider audience. Overall, the price revision and ownership assurance programme make Jawa and Yezdi an attractive option for those looking for a high-performance motorcycle with a rich heritage.
The prices of Jawa and Yezdi bikes following the GST reduction have been revealed.
Classic Legends, the company behind Jawa and Yezdi motorcycles, has announced a price revision across its portfolio, passing on the benefits of the GST 2.0 reforms to customers. The GST rate for motorcycles up to 350cc has been reduced from 28% to 18%, making Jawa and Yezdi models more affordable for Indian riders. The revised prices have made these motorcycles more accessible, with all models now priced under Rs 2 lakh.
The GST 2.0 reforms, effective September 6, 2025, aim to boost affordable mobility and strengthen demand in the auto sector. The reduced GST rate will benefit small cars, motorcycles under 350cc, three-wheelers, buses, trucks, and ambulances, while larger vehicles, including SUVs and two-wheelers above 350cc, will attract a higher GST rate of 40%.
Jawa and Yezdi motorcycles, built on 293cc and 334cc Alpha2 liquid-cooled platforms, are among the biggest beneficiaries of the reform. The company has welcomed the policy shift, stating that it will bring a positive change for the motorcycling culture in India. Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles, said that the company is proud to pass on 100% of the GST benefits to customers, making the motorcycles more affordable just in time for the festive season.
The revised prices for Jawa and Yezdi motorcycles offer significant savings for customers. For example, the Yezdi Roadster is now priced at Rs 1,93,565, down from Rs 2,09,969, resulting in savings of Rs 16,404. Similarly, the Jawa 42 is now priced at Rs 1,59,431, down from Rs 1,72,942, delivering a benefit of Rs 13,511.
Classic Legends also offers a comprehensive ownership assurance program, which includes a 4-year/50,000km standard warranty, extended coverage options, and roadside assistance. With a sales and service network expanded to over 450 touchpoints, ownership has never been more convenient. The company’s decision to pass on the GST benefits to customers is expected to boost sales and make Jawa and Yezdi motorcycles more appealing to Indian riders.
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