Currently, Citroen’s portfolio in India includes the C3 hatchback, the ë-C3 (an electric version of the C3), the C3 Aircross SUV, and the premium C5 Aircross SUV. The recently launched Basalt SUV Coupe expands their offerings. While initial sales figures were modest, the company is focusing on increasing its market presence through network expansion, aiming for 200 touchpoints by the end of 2024, up from around 65 in early 2024.
Citroen has identified India as a significant growth market, with aspirations to become its second-largest market globally within the next five years. To achieve this, their business strategy includes increasing brand awareness, potentially through a brand ambassador, and a consistent launch of new products and variants to cater to evolving customer preferences. They are also focusing on exports, with the made-in-India ë-C3 being the first EV exported from the country by a multinational carmaker. The company is also increasing its engineering and research talent in India to support both local and global market needs, indicating a long-term commitment to the Indian automotive landscape.
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Citroen may be on the verge of reviving the MPV, but only if it can make the vehicle appealing to consumers.
Pierre Leclercq, the head of design at Citroen, believes that there is still a lot of potential to be explored in the electric vehicle market, including a possible resurgence of the humble MPV (multi-purpose vehicle). Leclercq’s thoughts were sparked by the unveiling of the ELO concept at the Brussels motor show, which featured a unique central driving position, pop-out chairs, and a versatile interior that can be converted into a bed with a projector for watching films. Although the ELO concept won’t be going into production, Leclercq sees it as a way to “push and test” the boundaries of what is possible in electric vehicle design.
Leclercq notes that the electric architecture of modern vehicles offers more freedom in terms of design, particularly in the front section where space can be freed up by the absence of a traditional engine. He believes that this could lead to the creation of more desirable and practical MPVs, a category that Citroen dominated in the 1980s and 1990s with its “monobox” shaped vehicles. However, with the rise of SUVs, MP
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