Citroen India, a part of the Stellantis group, officially entered the Indian market in 2021 and operates with a manufacturing facility in Thiruvallur, Chennai, in partnership with the CK Birla Group. Their business strategy focuses on offering vehicles tailored to the Indian market under the “C-Cubed” program, emphasizing comfort and localization with a high percentage of locally sourced components.

Currently, Citroen’s portfolio in India includes the C3 hatchback, the ë-C3 (an electric version of the C3), the C3 Aircross SUV, and the premium C5 Aircross SUV. The recently launched Basalt SUV Coupe expands their offerings. While initial sales figures were modest, the company is focusing on increasing its market presence through network expansion, aiming for 200 touchpoints by the end of 2024, up from around 65 in early 2024.

Citroen has identified India as a significant growth market, with aspirations to become its second-largest market globally within the next five years. To achieve this, their business strategy includes increasing brand awareness, potentially through a brand ambassador, and a consistent launch of new products and variants to cater to evolving customer preferences. They are also focusing on exports, with the made-in-India ë-C3 being the first EV exported from the country by a multinational carmaker. The company is also increasing its engineering and research talent in India to support both local and global market needs, indicating a long-term commitment to the Indian automotive landscape.