Jawa Yezdi and BSA Motorcycles extend their partnership with Independence Rock 2024.
Jawa Yezdi Motorcycles and BSA Motorcycles celebrated their partnership with Independence Rock, India’s legendary rock ‘n’ roll festival, at its 30th edition. The partnership bridges the spirit of motorcycling with the raw energy of rock music. The festival featured a powerful lineup of India’s finest rock bands and fresh talent from across the country. The Jawa Yezdi Stage hosted a nationwide band hunt, with over 100 bands competing and Dreadhammer emerging as the winner.
The festival celebrated the shared legacies of rock music and motorcycling, which emerged in the 1950s as transformative cultural phenomena. The partnership honors the values of freedom, rebellion, and self-expression. In addition to the music, the festival featured a two-day on-ground contest, with Ronny Sequeira winning a Yezdi Roadster. The festival also showcased a unique blend of rock subgenres and Indian classical sounds, celebrating legends and fresh talent. The Jawa Yezdi Experience Zone featured nine models on display alongside lifestyle accessories, celebrating the intersection of heritage and innovation.
Source: https://mediabrief.com/jawa-yezdi-motorcycles-x-bsa-motorcycles/