Category: Bajaj Auto

Bajaj Auto Limited, a European motorcycle manufacturer, has seen significant growth in its motorcycle sales over the past few years. The company’s annual reports show that its domestic sales in India are usually higher than its exports, but in 2022, exports exceeded domestic sales. Bajaj’s partnership with KTM and Husqvarna has resulted in the production of many popular bikes, including the 390 Duke, 390 Adventure, Vitpilen 401, and Svartpilen 401. In FY2024, Bajaj reported a significant increase in KTM sales in India, with over 2.5 million units sold.
The company has also seen success with its partnership with Triumph, with over 40,000 units sold in the first nine months of FY2024. Bajaj’s electric scooter, the Chetak EV, has also seen impressive growth, with sales increasing by 119% in FY2024 to 115,702 units. The company’s ability to sell a large volume of bikes suggests that it may be well-positioned to navigate any challenges in the industry. The future of KTM, however, remains uncertain, but Bajaj’s success in selling bikes could potentially have an impact on the company’s future.

Source: https://www.rideapart.com/features/741189/bajaj-motorcycle-sales-deep-dive/

Rajiv Bajaj, Chairman of Bajaj Auto, has shared his views on startups and branding. He believes that startups often end up “burning” their strategy, which is similar to how “upstarts” destroy their brands. According to him, startups and champions (successful companies) are one and the same. To achieve longevity, businesses must adapt and evolve, which is a lesson Bajaj Auto has learned through its legacy.
Bajaj also emphasized that people buy products or services because they are different, not necessarily because they are better. This means that businesses must focus on creating a unique value proposition to stand out in the market.
In his words, “Startups and champions are the same. It’s not about being big, it’s about being unique.” He also stated that “people buy different, not better” which is a key takeaway for any business looking to succeed in the market.

Source: https://inshorts.com/en/news/-upstarts–burn-brands–startups-have-build-strategy–rajiv-bajaj-1731756222309

Bajaj Auto CEO Rajiv Bajaj announced that the company will soon launch a two-wheeler running on compressed biogas (CBG) after its successful CNG motorcycle launch. The company is also exploring hydrogen-fuelled two-wheelers. CBG is a cleaner alternative to CNG, and Amul, a Gujarat-based milk cooperative, is actively working on developing biogas for commercial purposes. Bajaj stated that the CNG motorcycle is suitable for CBG and that vehicles will likely run on CBG if the technology is scaled up.
The company’s electric and CNG products account for 44% of its domestic revenue. The CNG two-wheeler has been a successful product, with 26,784 units sold since its launch in July. The company is committed to reducing its environmental footprint and has launched the Bajaj Freedom 125, which offers both efficiency and environmental benefits. Amul MD Jayesh Mehta added that the CBG solution is mutually beneficial for farmers and the transportation sector, as it can reduce fuel costs. The announcement was made at the Amul Clean Fuel BioCNG Car Rally, which will conclude in New Delhi on November 26.

Source: https://auto.economictimes.indiatimes.com/news/two-wheelers/after-cng-bajaj-auto-looks-at-more-sustainable-fuels/115350081

Austrian motorcycle manufacturer KTM AG is seeking urgent funding of up to 100 million euros (Rs 892 crore) to stabilize its operations. The company, mostly owned by Bajaj Auto and European businessman Stefan Pierer, plans to reduce inventories, operating expenses, and production volumes in Europe. This move aims to put the company on a “stable operational and financial basis”. KTM is also in talks with banks and has reached out to its shareholders, including Bajaj Auto, for financial support. The company has faced significant challenges in the European motorcycle market, which has been impacted by supply chain disruptions, changing consumer preferences, and the transition towards electric mobility. Despite being Europe’s largest motorcycle manufacturer, KTM has faced financial difficulties and has acquired several brands, including Husqvarna Motorcycles and GasGas, to expand its presence in various niches.

Source: https://www.autocarpro.in/news/bajaj-auto-may-have-to-invest-more-into-financially-stressed-ktm-123547

A 35-year-old man, Neeraj Pant, was found dead on a road in Rameswarpur, Udham Singh Nagar district, on Thursday. Pant was last seen leaving his motorcycle and workplace, Bajaj Auto’s SIDCUL facility in Pantnagar, on October 28. Initially, he did not check in at the facility, causing concern for his family. They reported him missing and police found surveillance footage showing him traveling with a woman on an e-rickshaw. The police have detained a woman for questioning and believe “evidence points to foul play”. Autopsy showed injury marks on his head, indicating a violent attack. The case has been registered, and police are investigating all angles.

Source: https://timesofindia.indiatimes.com/city/dehradun/murder-of-bajaj-auto-worker-near-kichha-key-details-and-investigation-updates/articleshow/114858392.cms

Bajaj Auto has launched the all-new Pulsar N125, a 125cc bike that combines style, fuel efficiency, and performance. Priced competitively in the 125cc segment, it aims to capture the hearts of young riders and urban commuters. The Pulsar N125 boasts a bold, aggressive design with a sporty stance, sleek LED lighting, and fresh graphics. It also features a digital instrument cluster, USB charging port, and a comprehensive LED lighting system. The bike’s 125cc single-cylinder engine produces 12 horsepower, reaching speeds of up to 120 km/h, and has a claimed mileage of 58 km/l. The Pulsar N125 is designed for comfort, with an ergonomic seating position, well-padded seat, and balanced suspension. Bajaj is targeting young professionals, college students, and urban commuters, positioning the bike as a premium 125cc motorcycle with a competitive price tag comparable to the Hero Splendor. The Pulsar N125 is expected to be a popular choice in the entry-level bike segment, offering a mix of style, performance, and practicality.

Source: https://udaipurkiran.in/bajaj-launches-the-all-new-pulsar-n125-a-stylish-fuel-efficient-powerhouse-for-young-riders/

Bajaj Auto Limited has launched the Bajaj RE E-Tec 9.0, a passenger electric three-wheeler with a battery capacity of 8.9 kWh, in Imphal, Manipur. The vehicle has a seating capacity of four, including the driver, and is available in three-four models, with only one blue color variant available in Manipur for now. The price of the electric auto rickshaw is approximately Rs 4,20,000 without subsidy and Rs 3,78,000 with subsidy. The vehicle comes with a five-year warranty or 1.2 lakh Kms mileage, and the battery will be replaced if it becomes defective during the warranty period. The vehicle can travel 178 km on a full charge, which takes about four and a half hours to achieve. Punjab National Bank is also offering a loan facility to purchase the electric passenger vehicle. The launch event was attended by various dignitaries, including officials from Manipur Motors, Punjab National Bank, and New India Assurance.

Source: https://www.thesangaiexpress.com/Encyc/2024/10/30/By-Our-Staff-ReporterIMPHAL-Oct-30-Bajaj-Auto-Limited-has-launched-Bajaj-RE-E-Tec-9-0-a-passenger-electr.html

Bajaj Auto, India’s leading exporter of two- and three-wheelers, is seeing strong demand for its Qute quadricycle in the export market. The company has shipped 3,494 Qutes in April-September 2024, a 97% year-on-year growth from 1,778 units in the same period last year. This has helped the company achieve 83% of its entire FY2024 exports of 4,178 Qute units. The Qute has been a hit in countries like Egypt, where it has been recognized as a vehicle for public transportation, and is also exported to markets like Turkey and Ghana. Domestic sales of the Qute, however, have been low, with only 107 units sold in India since 2019. Bajaj Auto is also working on an electric version of the Qute, which is part of its strategy to extend its electrification efforts to the Qute platform. The company is well on track to achieve its best-ever fiscal sales with the Qute, surpassing the 5,185 units sold in FY2020.

Source: https://www.autocarpro.in/analysis-sales/bajaj-auto-exports-3494-qute-quadricycles-in-first-half-fy2025-up-97-123248

Deepika Warrier, Head of Marketing at Bajaj Auto, has left the company after joining in August of last year. Sumeet Narang, previously President and Business Unit Head for Probiking (KTM and Triumph) at Bajaj Auto, has taken over as President of Marketing. Narang has been with the company for nearly 11 years, previously serving as Vice-President of Marketing for the Motorcycle Business and later leading the Pro-biking business. Warrier, a seasoned marketer with over 29 years of experience, joined Bajaj Auto from PepsiCo, where she held various leadership positions, including CEO and MD of NourishCo Beverages. Before that, she worked at PepsiCo India in various roles, including Marketing Director for Foods and Beverages. She also held positions at Gillette, Ogilvy & Mather, and Britannia Industries Ltd. Sumeet Narang’s new responsibilities will include managing marketing strategies for motorcycles, electric vehicles, scooters, and three-wheelers, and reporting to Executive Director Rakesh Sharma.

Source: https://bestmediainfo.com/mediainfo/mediainfo-marketing/sumeet-narang-promoted-to-president-marketing-at-bajaj-auto-deepika-warrier-steps-down-7306532

During the Amazon Great Indian Festival, there are deals on the Bajaj Chetak Brooklyn Black – Special Edition and Chetak 2903. The Brooklyn Black – Special Edition is available for up to Rs 1,33,501, with a discount of up to Rs 7,000. With an Amazon Pay ICICI Credit Card and No Cost EMI schemes, customers can get a discount of Rs 3,480 for a three-month EMI plan or Rs 6,011 for a six-month plan. If paid in full on the credit card, a flat discount of Rs 4,000 is offered.
The Chetak 2903 is available for the same price as the official price on the Bajaj Auto website, Rs 99,998. With the Amazon Great Indian Festival, there is a discount of up to Rs 4,503, available on the Amazon Pay ICICI Credit Card and No Cost EMI scheme. With a six-month EMI plan, customers can get a discount of Rs 4,503, or Rs 2,607 off with a three-month plan. Additionally, SBI Credit Card is offering a Rs 4,000 discount if the purchase is made at the MRP of Rs 99,999.
The Bajaj Chetak Brooklyn Black – Special Edition is powered by a 3.2 kWh battery with an output of 4.2 kW (5.6 bhp) and a top speed of 73 kmph. The Chetak 2903 has a 2.9 kWh battery pack with an output of 3 kW (4 bhp) and a top speed of 63 kmph.

Source: https://www.financialexpress.com/auto/bike-news/amazon-great-indian-festival-is-now-best-time-to-buy-bajaj-chetak/3636735/

Bajaj Auto launched India’s first CNG motorcycle, the Freedom 125, in Chandigarh on October 9, 2024. The bike was unveiled by T.C. Nautiyal, Director of the Department of Environment and Secretary of Science and Technology and Renewable Energy, Chandigarh Administration. The Freedom 125 offers 50% cost savings compared to similar petrol motorcycles, with a CNG tank providing a range of over 200 km on just 2 kg of CNG fuel. Additionally, the bike has a 2-litre petrol tank that acts as a range extender, providing over 130 km of range in case the CNG tank empties. The launch aims to promote the use of CNG vehicles, which will reduce pollution and fuel expenses. The Chandigarh Administration aims to make the city a net zero emission city by 2030 and is promoting the use of electric vehicles and CNG vehicles to achieve this goal.

Source: https://www.thehindu.com/news/national/cng-motorcycle-launched-in-chandigarh/article68736394.ece