Latest News on Bajaj Auto Ltd
Can TVS with Norton and Bajaj with KTM replicate Eicher’s success with Royal Enfield?
The Indian motorcycle industry is taking a cue from Eicher’s successful turnaround of Royal Enfield, a British marque that was on the decline in the 1990s. Royal Enfield, which was founded in 1899, had a rich history of innovation, having launched one of the first British cars, a motorized quadricycle with a 2.25 horsepower engine. However, by the 1990s, the brand had lost its way and was struggling to stay afloat.
Under the leadership of Siddhartha Lal, Eicher was able to revive the brand by leveraging nostalgia and implementing a savvy business strategy. The move paid off, and Royal Enfield was not only able to recover but also thrive, becoming a major player in the Indian motorcycle market. The brand’s success has inspired other manufacturers, such as TVS Motor and Bajaj Auto, to follow a similar approach.
The combination of nostalgia and business acumen has proven to be a winning formula for Royal Enfield. By tapping into the brand’s rich history and heritage, Eicher was able to create a sense of nostalgia and appeal to customers who were looking for a unique and authentic riding experience. At the same time, the company implemented a number of strategic initiatives, such as expanding its product lineup and investing in marketing and branding efforts.
The results have been impressive, with Royal Enfield experiencing significant growth and becoming one of the leading motorcycle brands in India. The company’s success has also inspired a new wave of innovation in the Indian motorcycle industry, with other manufacturers seeking to replicate its formula for success. As the industry continues to evolve, it will be interesting to see how other companies choose to leverage nostalgia and business strategy to drive growth and success.
Overall, the story of Royal Enfield’s turnaround serves as a powerful reminder of the importance of innovation, strategic thinking, and a deep understanding of customer needs and preferences. By combining these elements with a healthy dose of nostalgia, Eicher was able to breathe new life into a fading brand and create a true success story.
Manufacturers of two-wheel vehicles may not receive an extension on the implementation deadline for Anti-lock Braking System (ABS) technology.
The Indian government has reiterated its stance on implementing mandatory anti-lock braking systems (ABS) on two-wheelers with engine capacity below 125cc, refusing to extend the January 1, 2026 deadline. Despite requests from manufacturers, the Ministry of Road Transport and Highways (MoRTH) has emphasized that safety regulations cannot be compromised for cost reasons. The ministry has argued that the cost impact of adding ABS is manageable and that companies should adjust their product pricing accordingly.
Manufacturers, including Hero MotoCorp and Honda Motorcycle and Scooter India (HMSI), have warned that installing ABS could increase vehicle prices by around Rs 5,000-6,000, potentially dampening demand in rural markets where most entry-level motorcycles are sold. However, the ministry has pointed out that the recent reduction in GST rates on two-wheelers up to 350cc engine capacity from 28% to 18% has already brought down prices.
The manufacturers have cited global precedents, such as Japan, where ABS is mandatory only for motorcycles above 125cc, and smaller models are allowed to use combined braking systems (CBS). They argue that CBS provides adequate safety for commuters who mostly use these bikes for short-distance travel in cities and rural areas. However, the ministry remains unconvinced, emphasizing the importance of rider safety.
The mandate is expected to disproportionately affect the mass segment, which accounts for nearly 85% of motorcycle sales in India. Hero MotoCorp, which derives most of its volumes from this segment, is likely to be the most affected, followed by Honda, TVS Motor Company, and Bajaj Auto. Industry executives have warned that the increased cost of ABS could lead to a decline in sales, particularly in rural areas where customers are highly price-sensitive. Nevertheless, the government remains committed to implementing the safety regulation, prioritizing rider safety over cost considerations.
Bajaj’s upcoming Chetak Electric Scooter is set to hit the market with significant upgrades, boasting an impressive 150km range and a revamped design.
Bajaj Auto is set to launch a new generation model of its popular electric scooter, Chetak, in 2025. The updated version has been spotted during testing, revealing significant changes in design, features, and performance. The new Chetak Electric Scooter 2025 will retain its elegant style while incorporating modern elements. The LED tail lamp is now integrated into a single unit with the brake light and turn indicator, and the tail section has undergone slight changes, including a new tire hugger and revised number plate positioning.
The seat design has been modified to a more flat style, enhancing comfort for riders. The front of the scooter features indicators fitted to the handlebar area, and the LED headlamps remain unchanged. A new switchgear console and updated instrument cluster will provide a more user-friendly experience. However, the key-less start-stop system was not seen in the test model, suggesting it may be reserved for high-spec variants.
The new Chetak will be equipped with a hub-mounted electric motor, offering improved efficiency and a smoother driving experience. The 3.5 kWh lithium-ion battery pack will remain the same as the current model but will be tuned for better performance. Bajaj Auto claims the scooter will have a range of approximately 150 km on a full charge. The battery is mounted on the floorboard, ensuring excellent balance and ride stability.
The current price range of the Bajaj Chetak Electric is between ₹1.20 lakh to ₹1.50 lakh (ex-showroom). The new generation model is expected to be priced around the same range, although a slight increase is possible due to the advanced features. The Chetak EV has established a strong presence in India’s electric two-wheeler segment, with sales steadily increasing thanks to GST cuts and growing EV demand. The new model will compete with other popular electric scooters, including the TVS iQube, Ola Electric S1 Pro, and Ather 450X. With its updates and improvements, the new Bajaj Chetak Electric Scooter 2025 is poised to maintain its popularity in the market.
Stock Market Updates for Bajaj Auto
Recent Updates
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.