The Goodwood Revival 2026 is set to celebrate Italian design and culture with a themed focus on “La Dolce Vita” (the sweet life). The event will pay tribute to the iconic Vespa scooter, which was first introduced in 1946 by Enrico Piaggio. The Vespa’s humble beginnings as a practical mode of transportation for post-war Italy soon evolved into a symbol of personal freedom and modern living. The scooter’s distinctive design and engineering made it an instant hit, and it quickly spread across the globe.
As the years passed, Vespa became synonymous with style and individuality, particularly among the Mod movement of the 1960s in Britain. The brand’s 80th anniversary will be celebrated at the Goodwood Revival 2026, with a parade of over 300 pre-1967 Italian scooters and motorcycles, including Vespa, Lambretta, and Ducati. The parade will showcase the vibrant colors, craftsmanship, and character of Italian two-wheeled design and its lasting impact on global motoring culture.
The Goodwood Revival 2026 will take place over a weekend, with the parade being a highlight of the track-opening proceedings. The event will also feature a schedule of 15 races, all of which will run exclusively on sustainable fuel. The celebration of Italian design and culture will be centered around the Turning Circle near the Gate 2 entrance, where visitors can immerse themselves in the sights and sounds of Italy’s rich motoring heritage.
The Vespa’s story is one of innovation and perseverance, from its early days as a practical solution to post-war transportation needs to its current status as a cultural icon. The Goodwood Revival 2026 will be a unique opportunity to experience the magic of Italian design and culture, with the Vespa at its heart. With its rich history, stunning design, and enduring appeal, the Vespa is sure to be the star of the show at the Goodwood Revival 2026. Whether you’re a motorcycle enthusiast, a design aficionado, or simply a fan of Italian culture, this event is not to be missed.