Citroën India has experienced significant growth in the second half of 2025, driven by the “Shift Into The New” strategy, also known as Citroën 2.0. This strategy, unveiled in August 2025, focuses on deepening localization, expanding dealership and service networks, and enhancing customer-centric product and ownership experiences. As a result, Q4 sales have trended three times higher than Q3 sales, supported by continued product innovation, expanded export programs, and strengthened engineering and software capabilities.
The company has seen an 18.8% increase in vehicle exports in 2025, driven by strong demand from Africa and ASEAN markets. This growth reinforces India’s strategic role as a key manufacturing and export hub within Citroën’s global portfolio. Citroën India’s CEO and Managing Director, Shailesh Hazela, attributes the steady growth to the Citroën 2.0 strategy, which has created a strong and sustainable growth path.
In 2025, Citroën strengthened its portfolio with refreshed and new models, including the C3 Dark Edition, Aircross, C3X, Basalt, and Aircross X. The Basalt X debuted CARA, India’s first intelligent in-car assistant, which has seen strong adoption across various use cases. Citroën has also formed partnerships with financial institutions, such as HDFC Bank and Sundaram Finance, to offer flexible finance options and simplified insurance solutions.
Looking ahead, Citroën India plans to expand its retail and product portfolio, accelerate India-first innovations, scale exports, and strengthen sustainable mobility solutions, including electric vehicles. With enhanced engineering and digital capabilities, India is poised to play a key role in Citroën’s global innovation and growth strategy. The company’s focus on localization, product innovation, and customer-centric experiences is expected to drive continued growth and success in the Indian market. The Basalt model is set to join the global export portfolio in 2026, further solidifying India’s position as a core pillar of Citroën’s long-term strategy.