Citroën India has taken a significant step towards expanding its retail and service presence in the country by inaugurating its 126th Point of Sales and Service (POS&S) facility in Chennai. The new 3S (Sales, Service, and Spare parts) facility, located at Chitlapakkam near Chrompet, is strategically positioned to improve accessibility for customers across the city. This expansion is part of the Citroën 2.0 “Shift Into the New” strategy, which focuses on deepening localization, expanding the dealer network, and elevating the overall ownership experience through a customer-centric approach.
The company has seen a remarkable 48.6% growth in its network in the second quarter of 2025, achieved through a multi-pronged revitalization effort. This includes the addition of 8 new dealerships, 12 additional POS&S locations under the Hub & Spoke Model, and the launch of 23 new pop-up retail outlets. By the end of 2025, Citroën expects to reach a total of 135 POS across India, utilizing a variety of modern retail formats.
The new facility in Chennai introduces a dual-brand strategy, operating as a “Stellantis Brand House” where customers can experience both Citroën and Jeep brands under one roof. The facility is equipped with advanced digital tools, including interactive diagnostics for efficient service, and an immersive environment designed for brand exploration and customization. The staff is trained by both brands to provide specialized product knowledge and personalized care.
The “Stellantis Brand House” concept is a unified destination that offers a range of services, including sales, service, and spare parts. The facility is designed to provide a seamless and convenient experience for customers, with a focus on building strong relationships and loyalty. With the addition of this new facility, Citroën’s presence in Chennai is now strengthened, with multiple touchpoints available for customers, including showrooms and workshops in OMR, Nungambakkam, Kattupakkam, and Chitlapakkam.
Overall, Citroën’s expansion in India is a testament to the company’s commitment to providing a world-class ownership experience to its customers. With its focus on deepening localization, expanding its dealer network, and elevating the overall ownership experience, Citroën is well on its way to achieving its goal of becoming a major player in the Indian automotive market. The company’s strategic growth and network revitalization efforts are expected to continue, with a focus on providing innovative and customer-centric solutions to its customers.