A new trend has taken over social media in India, where big brands are issuing fake apology letters for being too good at what they do. The “We’re Sorry” trend has seen companies like Skoda, Volkswagen, Reliance Digital, Adani Ambuja Cement, T-Series, and Haldiram’s, among others, posting humorous apologies for creating products that people can’t get enough of. These apologies are written in a formal tone, complete with corporate letterheads, but with a twist. Instead of apologizing for a mistake, they’re regretting their own success.
For example, Volkswagen India apologized for creating cars that are “too hard to part with,” while Keventers joked about their milkshakes being so good that people keep coming back for more. Reliance Digital took it a step further, apologizing for their prices being so competitive that customers feel compelled to double-check them elsewhere. Even celebrity chef Ranveer Brar joined in, apologizing for his recipes being so delicious that they’ve caused “unintended disruptions” and a surge in spontaneous cooking activities.
The trend has become a lighthearted way for brands to engage with their customers and showcase their products in a humorous way. It’s a clever marketing strategy that has caught the attention of social media users, with many brands and influencers participating in the trend. The “apology wave” has spread across various industries, from cars and food to tech and entertainment. By poking fun at their own success, these brands are able to connect with their audience and create a positive association with their products. Overall, the “We’re Sorry” trend is a creative and entertaining way for brands to showcase their confidence and sense of humor, and it’s likely to continue to spread across social media platforms.