Citroën India has announced a strategic partnership with Sundaram Finance Ltd to provide financing solutions for its customers across the country, with a focus on expanding accessibility in Tier 2 and Tier 3 markets. This partnership is part of Citroën’s “Citroën 2.0 – Shift into the New” strategy, which aims to make its vehicles more accessible to a wider audience. Through this collaboration, customers will have access to competitive interest rates, simplified loan processing, and personalized finance schemes.
The partnership will leverage Sundaram Finance’s extensive network of over 700 branches across India, allowing Citroën customers and dealer partners to benefit from the company’s strong regional presence and customer-centric approach. Shishir Mishra, Business Head & Director of Stellantis India, expressed his pride in partnering with Sundaram Finance, citing the company’s reputation for trust and reliability.
Balachander Gopinath, National Head of Auto at Sundaram Finance Ltd, echoed this sentiment, stating that the partnership will help more customers achieve their dream of owning a car. Sundaram Finance Ltd is a non-banking financial company with a significant presence in India, managing assets worth over ₹1.5 lakh crore across various financial services.
The partnership is expected to enhance the overall purchase experience for Citroën customers, particularly in emerging markets. Citroën, a global brand with a presence in 101 countries, offers a range of vehicles, including electric mobility solutions, saloons, SUVs, and commercial vehicles. With this partnership, the company aims to increase its reach and accessibility in India, particularly in Tier 2 and Tier 3 markets. By providing affordable and convenient financing options, Citroën and Sundaram Finance Ltd are poised to make car ownership a reality for a wider audience in India.