The Brazilian car market has seen a decline in the popularity of entry-level cars, but there are still five models available for under R$94,000. According to a survey, the Renault Kwid is the cheapest new car in Brazil, with a starting price of R$78,690. The Fiat Mobi comes in second, with a price range of R$80,060 to R$81,990. The Citroën C3, Fiat Argo, and Volkswagen Polo round out the top five, with prices ranging from R$82,990 to R$93,990.
The survey considered the most affordable versions of each model, excluding promotions and special programs. The prices listed are the suggested public prices from the manufacturers, effective as of November 2025. The ranking takes into account all body styles, engines, and transmission types.
The entry-level segment has been shrinking in recent years due to rising production costs and a shift in consumer profile. Consumers are now seeking more equipment and connectivity, even in compact models. As a result, the average price of entry-level cars has exceeded R$78,000 in 2025, representing an increase compared to previous years.
Industry experts explain that the price adjustments are a consequence of factors such as input inflation, exchange rate devaluation, and increasing security requirements. Consumers looking for models under R$90,000 tend to opt for compact vehicles with essential comfort and safety features, while those seeking more performance or automatic transmissions migrate to intermediate versions.
When considering purchasing a car, it’s essential to evaluate factors beyond the list price, such as insurance, vehicle tax, maintenance, and parts availability. These costs can vary by state and alter the total cost of ownership. It’s also recommended to check the standard features of each version directly on the manufacturer’s website, as the presence of items such as stability control and ISOFIX fastening can vary throughout the model year.
The market is changing, with a trend towards entry-level vehicles incorporating more technology and efficiency, even if it means an increase in the final price. While there is still some competition in this segment, manufacturers have been concentrating their launches in higher-margin categories, such as compact SUVs and light electric vehicles. As a result, the supply of cars below R$80,000 is shrinking, reflecting structural changes in the automotive industry.