Vince Gilligan, the creator of the show “Pluribus”, is emphasizing transparency in the production of his series to avoid any controversy surrounding the use of artificial intelligence (AI). The show premiered on November 7th with two episodes, and Gilligan has made it clear that the work is entirely human-made. This move is likely a response to the growing concern and paranoia surrounding the increasing use of AI in creative fields.
Gilligan has stated that he did not use AI tools like ChatGPT in the creation of “Pluribus”, and that he wrote the show 8-10 years ago, long before AI became a viable option. He has also expressed that he holds no grudge against those who choose to use AI in their work. However, the current climate of uncertainty and mistrust surrounding AI has led to a situation where creators feel the need to explicitly state that their work is human-made.
This phenomenon is not limited to the entertainment industry. Recently, Coca-Cola faced backlash for releasing an AI-generated holiday campaign, highlighting the growing concerns about the role of AI in creative endeavors. The fear of AI takeover is becoming increasingly prevalent, with many worrying about the potential loss of human jobs and the devaluation of human creativity.
In this context, Gilligan’s emphasis on transparency is a deliberate attempt to reassure audiences that “Pluribus” is a product of human imagination and hard work. The article’s author, Shatakshi Ganguly, notes that the AI debacle is “absolute and haunting”, and that the need to explicitly state that something is human-made is a sign of the times. As AI continues to advance and become more integrated into various industries, it will be interesting to see how creators and audiences navigate this new landscape. Ultimately, the value of human creativity and originality will need to be reevaluated in the face of AI’s growing capabilities.