The Volkswagen Taigun midsize SUV has completed four years in the Indian market, having been launched on September 23, 2021. According to SIAM wholesales data, the Taigun has sold a total of 84,797 units in the domestic market and 45,019 units in overseas markets, resulting in a combined sales figure of 129,816 units. The best fiscal year for the Taigun in the domestic market was FY2023, with 21,736 units sold, accounting for 53% of VW India’s total passenger vehicle sales. However, demand has slowed down since then, with sales decreasing by 6% in FY2024 and 3% in FY2025.
One possible reason for the decline in sales is that the Taigun feels a segment lower compared to other midsize SUVs like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara. On the export front, the Taigun has performed well, with FY2025 being its best fiscal year, with 14,903 units shipped, representing an 18% year-over-year growth. The Taigun is part of the growing midsize SUV market in India, which includes models like the Toyota Hyryder, Honda Elevate, and Tata Curvv.
The Taigun is offered with two petrol engine options, a 115hp 1.0 TSI turbo-petrol engine and a 150hp 1.5 TSI engine, both of which come with manual and automatic options. The SUV has received positive reviews for its chic looks, favorable interior, and good build quality. However, it has been criticized for its tight space for five occupants, signs of cost-cutting, and lack of some features.
The VW Taigun has a strong safety record, having aced the Global NCAP crash test with a five-star rating, and comes equipped with six airbags as standard fitment. Recently, Volkswagen India has reduced the prices of the Taigun by up to Rs 163,000 across its 13 variants, making it more affordable. The base variant now starts at Rs 13.52 lakh, while the top-end variant costs Rs 17 lakh. Overall, the Taigun has been a significant player in the midsize SUV market in India, and its sales performance will be closely watched in the coming years.