The Hero MotoCorp has launched a new campaign for its Destini 125 scooter, positioning it as the “true hero” in its category. The campaign, titled “Hero ka Scooter, Scooter ka Hero,” aims to drive awareness, spark conversations, and reinforce the brand’s credibility. The TV commercial, directed by Arun Gopalan, celebrates the essence of a true hero in the scooter segment, highlighting its reliability, strength, and authenticity.
To bring this vision to life, Hero MotoCorp collaborated with renowned filmmaker S.S. Rajamouli, known for his grand cinematic narratives and iconic on-screen heroes. Rajamouli’s larger-than-life style adds cultural resonance and credibility to the campaign, making him the ideal face for this project. The Destini 125 is showcased as a scooter that rises above the ordinary, connecting with today’s aspirational riders who seek style with substance.
The scooter features several first-in-segment innovations, including all-new Retro Chrome Styling, a Large Floorboard, Bigger Alloy Wheels, Best-in-Class 59 km/l Mileage, Advanced Auto-Cancel Winkers, and an LED Projector Headlight with DRL. These features blend style, comfort, mileage, and convenience, showcasing why the Destini 125 is the true hero in its category.
According to Prasoon Joshi, Chairman APAC, CEO & Chief Creative Officer McCann Worldgroup India, the campaign aims to present the Destini 125 as a true “Hero” in itself, with a narrative that elevates both the scooter and the brand to an iconic stature. Aashish Midha, Head of Marketing, Hero MotoCorp India, adds that the campaign showcases the strengths of the Destini 125 while underpinning Hero’s role as the trusted brand of choice for millions of customers.
The campaign redefines the Hero Destini 125 as the scooter of choice in its category and solidifies Hero MotoCorp’s position as the true Hero of the scooter category. With its focus on style, performance, and convenience, the Destini 125 is poised to appeal to today’s riders who seek a scooter that reflects their evolving aspirations. Overall, the “Hero ka Scooter, Scooter ka Hero” campaign is a grand and impactful showcase of the Destini 125, highlighting its strengths and reinforcing Hero MotoCorp’s leadership in the two-wheeler industry.