BMW India has announced a significant price reduction across its sedan and SUV portfolio, effective from September 2025, following the implementation of GST 2.0. The price cuts range from a few lakhs to as much as Rs 8.9 lakh, making several models more affordable for buyers. In the sedan range, the 2 Series Gran Coupe now starts at Rs 45.3 lakh, down from Rs 46.9 lakh, while the 3 Series long wheelbase has seen a larger cut, dropping to Rs 60.5 lakh from Rs 63.9 lakh. The 5 Series long wheelbase is now priced at Rs 72.4 lakh, down from Rs 76.5 lakh.
The SUV line-up has also become more accessible, with the entry-level X1 now priced at Rs 50.6 lakh, compared to Rs 52.4 lakh earlier. The X5 has received one of the sharpest reductions, moving from Rs 1.003 crore to Rs 93.7 lakh. The flagship X7 now costs Rs 1.2 crore, a full Rs 10 lakh lower than before. These price adjustments are expected to boost demand in the premium car market, particularly during the upcoming festive season.
The move comes close on the heels of Mercedes-Benz India cutting prices of its E-Class sedan by up to Rs 6 lakh. The timing of the price reduction is strategic, as it coincides with the government’s tax rationalisation and the festive season, which is expected to lift demand. BMW India’s decision to reduce prices is likely to make its models more competitive in the market and attract more buyers.
The price cuts are significant, with some models becoming cheaper by as much as Rs 8.9 lakh. This is expected to make BMW’s models more accessible to a wider range of buyers, particularly in the luxury car segment. With the festive season approaching, the price reduction is likely to generate significant interest and sales for BMW India. The company’s move is also expected to put pressure on its competitors to follow suit, which could lead to a price war in the luxury car market.