Mahindra & Mahindra (M&M), a major SUV manufacturer, is planning a global expansion by introducing its electric SUVs in Europe and the US in a phased manner. The company will leverage the proposed free trade agreement (FTA) to begin exports to the UK, followed by other European markets, Southeast Asia, and eventually the US. Mahindra’s MD and CEO, Anish Shah, stated that the company’s global plan mirrors its domestic playbook, prioritizing select markets and executing with precision before scaling up.
Mahindra’s first international EV destinations will be regions where its ICE portfolio is already strong, including South Africa, Australia, and Chile. The UK is expected to be a key market, backed by the India-UK FTA. The company is confident that its upcoming EVs, such as the XEV 9e and BE 6, are globally competitive, offering real-world ranges of over 500 km and supporting ultra-fast charging.
Mahindra is optimistic about its international prospects, given the high adoption rates of EVs in global markets. The company is banking on advances in global charging networks, battery technology, and consumer acceptance to drive demand. However, it does not plan to phase out ICE models, instead aiming to maintain a dual portfolio and recognizing that petrol and diesel vehicles will continue to hold relevance in several markets.
Analysts believe Mahindra’s decision to enter EV-friendly markets first is strategically sound, given the company’s strong brand recognition in South Africa and Australia. Success in the UK and Europe will depend on meeting strict regulations and catering to demanding EV consumers. The US represents the final phase of Mahindra’s international push, with the company viewing rising EV demand as a fresh opportunity.
Mahindra sees pricing as a major differentiator, with its EVs priced lower than competitors like Tesla. The company is also developing a global pickup truck and electric three-wheelers to address urban mobility challenges in emerging markets. With global interest in EVs surging, Mahindra is positioning itself as a versatile automaker offering both electric and conventional vehicles across continents, aligning with the industry’s broader sustainability shift.