The Indian two-wheeler industry experienced a slowdown in growth during August 2025, primarily due to consumer anticipation of an upcoming GST rate reduction. Despite this, two major manufacturers, TVS Motor Company and Royal Enfield, both based in Chennai, reported exceptional sales performances for the month.
TVS Motor Company achieved a significant milestone by crossing the half-million unit threshold, with total sales of 509,536 units in August 2025. This represents a 30% year-on-year growth, with two-wheeler sales reaching 490,788 units, up from 378,841 units in August 2024. Domestic two-wheeler sales grew by 28% to 368,862 units, while exports saw a 36% increase to 121,926 units. This notable achievement places TVS Motor Company in a league typically dominated by Honda Motorcycle & Scooter India (HMSI) and Hero MotoCorp, who are the usual contenders for such high sales volumes.
Royal Enfield, another prominent player in the two-wheeler market, demonstrated an impressive growth of 55% in sales, with 114,002 motorcycles sold in August 2025. The company’s domestic sales soared by 57% year-on-year, reaching 102,876 units, and exports increased by 39% to 11,126 motorcycles. This performance indicates Royal Enfield’s continued strong presence in the market, particularly in the niche segment it operates in.
In contrast, other major players like HMSI and Hero MotoCorp reported more modest growth. HMSI saw flat annual growth, with total sales of 534,861 units in August 2025. Hero MotoCorp’s total dispatches stood at 553,727 units, marking an 8% increase compared to August 2024. These figures suggest that while the broader industry experienced a slowdown, certain brands like TVS and Royal Enfield were able to buck the trend and achieve significant sales growth. The upcoming GST rate reduction and its impact on consumer buying behavior will be crucial factors to watch in the coming months for these companies and the industry as a whole.