Maruti Suzuki True Value (MSTV), the pre-owned car retail channel of Maruti Suzuki, has achieved a significant milestone by surpassing 60 lakh sales. Established in 2001, the platform has been consistently providing a reliable and safe channel for customers to purchase pre-owned Maruti cars. In the last financial year, MSTV sold 4.9 lakh units, demonstrating its growing popularity.
The platform’s success can be attributed to its rigorous quality checks and refurbishments, which ensure that all vehicles meet high standards. Cars are subjected to a 376-point quality check and are refurbished with Maruti Suzuki Genuine Parts to pass certifications. Additionally, vehicle records, such as service history and documentation, are verified before being listed for sale. MSTV also offers a warranty package covering one year or three free services, providing customers with added peace of mind.
The MSTV network has expanded to 305 cities with 606 outlets, making it easily accessible to customers. Prospective buyers can browse models, book test drives, and visit the nearest outlet through the website, enabling a seamless online-to-offline transition. Trained relationship officers are also available to assist with documentation and other formalities, ensuring a hassle-free sales experience. Furthermore, customers can opt for financing options through Maruti Suzuki Smart Finance, which offers lease options from private and public banks, as well as NBFCs.
According to Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, True Value has become a top consideration for a diverse demography of customers, particularly among young buyers with an average age of 31 years. In fact, 85% of True Value customers are first-time buyers, demonstrating the platform’s appeal to new car owners. The company attributes its success to its industry-leading services, which provide complete peace of mind for customers. With its strong reputation and expanding network, MSTV is poised to continue its growth trajectory and remain a preferred choice for pre-owned car buyers in India.