The article from autoevolution features a design concept that reimagines a pickup truck that has been largely forgotten. The concept in question is a reworking of the Ford Ranchero, a vehicle that was produced from 1957 to 1979. The Ranchero was a coupe utility vehicle that combined the body of a coupe with the bed of a pickup truck. Although it had a dedicated following during its production run, the Ranchero has largely faded from memory in recent years.
The design concept presented in the article takes the original shape and proportions of the Ranchero and updates them with modern styling cues and features. The result is a vehicle that looks both retro and futuristic at the same time. The concept retains the coupe-style body and pickup bed of the original, but adds sleek, modern lines and a bold, aggressive stance.
One of the most striking features of the concept is its front end, which is dominated by a large, angular grille and a pair of slim, LED headlights. The grille is flanked by a pair of vented hood scoops, which add to the vehicle’s aggressive appearance. The body of the vehicle is characterized by a series of sharp, creased lines and angular surfaces, which give it a futuristic, high-tech look.
The bed of the pickup is similarly modernized, with a sleek, low-profile design that is both functional and stylish. The concept also features a number of innovative storage solutions, including a hidden compartment in the bed floor and a pair of storage bins in the rear fenders.
Overall, the design concept presented in the article is a bold, eye-catching reimagining of a largely forgotten vehicle. By combining the classic shape and proportions of the Ranchero with modern styling cues and features, the designer has created a vehicle that is both nostalgic and futuristic at the same time. Whether or not this concept will ever be produced is unclear, but it is certainly an interesting and thought-provoking take on the traditional pickup truck design. The article showcases the creativity and innovation that is possible when designers are given the freedom to think outside the box and push the boundaries of what is possible.