Skoda Auto Volkswagen India Pvt Ltd (SAVWIPL) has announced the addition of British super luxury brand Bentley to its portfolio in India. As of July 1, SAVWIPL has taken over the responsibility of importing, distributing, and servicing Bentley vehicles across the country. This move marks the sixth marque under the SAVWIPL umbrella in India, complementing its existing range of brands.
A new entity, Bentley India, has been established to oversee the brand’s India strategy and retail network. All marketing, sales, and after-sales operations for Bentley will be conducted under this entity, which is a group company of SAVWIPL. Abbey Thomas has been appointed as the Brand Director of Bentley India and will lead the brand in the Indian market.
SAVWIPL Managing Director and CEO, Piyush Arora, expressed his excitement about the addition of Bentley to the group’s portfolio, stating that it completes the range of offerings from German engineering to British craftsmanship. He believes that the ultra high net worth individual (UHNI) segment in India will benefit from this association, and SAVWIPL will ensure that customers receive the best of luxury and performance.
Bentley has been present in India’s luxury car market for over two decades, and its integration with SAVWIPL is expected to sharpen its focus on the market. The company aims to provide world-class standards to customers throughout their ownership journey. With its new dealer partners, SAVWIPL will work to provide the best possible experience for Bentley customers in India.
The addition of Bentley to SAVWIPL’s portfolio is a significant development in the Indian luxury car market. It is expected to enhance the group’s presence in the market and provide customers with a wider range of options. With its rich history and reputation for excellence, Bentley is a valuable addition to SAVWIPL’s portfolio, and the company is well-positioned to capitalize on the growing demand for luxury vehicles in India.