The Mahindra Thar Roxx has taken the market by storm, outselling its original counterpart, the Mahindra Thar. According to recent sales data, the Thar Roxx accounts for a whopping 68% of total Thar brand sales in the first quarter of FY2026. This impressive figure suggests that the Roxx variant has become the preferred choice among buyers, with 7 out of 10 Mahindra Thars sold being the Roxx SUV.
The Mahindra Thar Roxx is a more premium and feature-rich version of the original Thar, offering enhanced off-road capabilities, improved styling, and advanced technology features. Its rugged design, powerful engine, and head-turning style have clearly resonated with customers, making it a top choice in the market.
Reviews of the Mahindra Thar Roxx have been overwhelmingly positive, with critics praising its exceptional off-road performance, comfortable ride, and feature-packed interior. The Roxx variant’s success can be attributed to its ability to cater to a wide range of customers, from adventure-seekers to those looking for a stylish and capable SUV for daily driving.
The significant sales gap between the Thar Roxx and the original Thar suggests that buyers are willing to pay a premium for the additional features and capabilities offered by the Roxx variant. Mahindra’s decision to introduce the Thar Roxx has clearly paid off, helping the company to expand its customer base and increase sales revenue.
Overall, the Mahindra Thar Roxx has emerged as a clear winner in the market, outpacing its original counterpart and cementing its position as a leading player in the SUV segment. With its impressive sales figures and positive reviews, the Thar Roxx is likely to continue its success streak, driving growth for Mahindra and setting a new benchmark for off-road capable SUVs in India. As the market continues to evolve, it will be interesting to see how Mahindra responds to changing customer preferences and maintains the Thar Roxx’s momentum in the market.