Great Wall Motors (GWM) has made a bold claim, stating that other hybrid and electric utes on the market are not up to the task of handling the demands of Australian consumers. The Chinese manufacturer is set to launch its own hybrid and electric ute models in the Australian market, and is confident that its offerings will surpass those of its competitors.
According to GWM, many hybrid and electric utes currently available in Australia are not designed with the country’s unique conditions in mind. The brand claims that these vehicles are often geared towards city driving and are not capable of handling the rough terrain and heavy loads that many Australian ute owners require.
GWM’s forthcoming ute models, on the other hand, are being designed with Australia’s tough conditions in mind. The brand is promising that its hybrid and electric utes will offer superior towing capacity, payload, and ground clearance, making them better suited to the needs of Australian farmers, tradies, and outdoors enthusiasts.
The company’s hybrid ute, which is set to launch in the coming months, will feature a powerful petrol-electric powertrain and a robust chassis designed to handle heavy loads and rough terrain. The electric ute, which will follow later in the year, will boast a range of over 500km and will be capable of towing up to 3.5 tonnes.
GWM’s claims are likely to be seen as a challenge to established ute manufacturers such as Toyota and Ford, which have recently launched their own hybrid and electric ute models. However, the Chinese brand is confident that its focus on durability and capability will give it an edge in the competitive Australian market.
GWM’s aggressive marketing strategy is part of a broader effort to establish the brand as a major player in the Australian automotive market. The company has invested heavily in its Australian operations, including the establishment of a new headquarters and a network of dealerships across the country.
With its hybrid and electric ute models set to launch soon, GWM is poised to make a significant impact on the Australian market. Whether its claims of superiority over other hybrid and electric utes will ring true remains to be seen, but one thing is certain – the competition in the ute segment is about to get a lot hotter.