Eicher Trucks & Buses, a division of VE Commercial Vehicles Ltd. (VECV), has launched its first exclusive dealership for the Eicher Pro X range in Mumbai. The dealership, operated by AV Motors, is strategically located in Bhindarpada, Thane, and offers a state-of-the-art facility with an omni-channel experience, advanced infrastructure, and a focus on sustainability. The dealership is designed as a born-digital outlet, integrating interactive digital displays, EV charging infrastructure, and a direct link to Eicher’s Uptime Centre, ensuring maximum vehicle availability and operational efficiency for transporters and fleet operators.
The launch of this dealership marks a significant shift in Eicher’s strategy, aligning with the company’s long-term vision of reshaping last-mile logistics through electric mobility, digital transformation, and customer-first operations. The Eicher Pro X series is a key player in the 2-3.5 ton small commercial vehicle (SCV) segment, which accounts for nearly 3.5 lakh units annually across India. The dealership is purpose-built to cater to the needs of SCV customers, with a dedicated workshop, service bays, and a customer lounge.
The Mumbai Metropolitan Region Development Authority (MMRDA) area has seen a sharp rise in demand for SCVs, with the total industry volume exceeding 12,000 units in the last financial year. Eicher aims to grow faster than the market average, with a focus on customer success and a tailored approach to meet the specific needs of SCV customers. The dealership has deployed a specialized staffing model, with customer engagement executives, CRM executives, product experts, and driver trainers to ensure efficient support to fleet operators and small business owners.
The dealership is also committed to sustainability, with a focus on electric mobility and green transport solutions. AV Motors has established a widespread service network across the MMRDA region, with five major workshops and two customer service touchpoints, ensuring that service and support are always within reach for customers. With a keen understanding of the evolving dynamics in urban transport, AV Motors and Eicher Trucks & Buses are set to redefine the small commercial vehicle landscape in Mumbai and beyond.
The launch of the dealership is a significant milestone in Eicher’s growth story, marking a decisive shift in strategy and a commitment to customer excellence. The company aims to accelerate its presence and relevance in the SCV segment, with a focus on electric mobility, digital transformation, and customer-first operations. With a strong service network, a tailored approach to meet customer needs, and a commitment to sustainability, Eicher is well-positioned to grow faster than the market average and establish itself as a leading player in the SCV segment.