Alfardan Sports Motors, the official importer of Alfa Romeo, Fiat, Abarth, and Fiat Professional in Qatar, recently hosted an exclusive media event to unveil the fully electric Fiat 500e and Abarth 500e. The event marked the official premiere of these models in Qatar and highlighted the brands’ shift towards sustainable and connected mobility solutions. The unveiling took place at the state-of-the-art Alfardan Sports Motors service facility in Jery Al Samur, which is designed to support the Italian Stellantis brands and their growing electric vehicle lineup.
The Fiat 500e is a cultural icon reimagined for the electric age, blending Italian charm with cutting-edge electric vehicle technology. Its exterior retains the classic silhouette, while the interior features a refined and minimalist atmosphere with advanced digital features. The 500e is powered by an 87 kW electric motor paired with a 42 kWh battery, allowing it to travel up to 320km on a single charge and accelerate from 0 to 100 km/h in nine seconds.
The Abarth 500e, on the other hand, has an aggressive styling with dynamic bumpers, a prominent rear diffuser, and distinctive alloy wheels. The cabin reflects Abarth’s motorsport pedigree with a driver-centric layout and premium materials. The Abarth 500e is powered by a potent 114 kW electric motor, accelerating from 0 to 100 km/h in under seven seconds and equipped with the brand’s unique AVAS acoustic system.
Both models are equipped with advanced driver assistance systems, including adaptive cruise control, urban blind spot monitoring, and emergency braking. The launch of these models underscores Alfardan Sports Motors’ mission to lead Qatar’s transition towards clean, connected, and emotionally engaging mobility. According to Charly Dagher, general manager of Alfardan Sports Motors, the introduction of the Fiat 500e and Abarth 500e marks a bold new chapter in the company’s legacy, blending heritage with electric innovation.
Alfardan Sports Motors has been showcasing Alfa Romeo, Fiat, Abarth, and Fiat Professional through its flagship showroom at Medina Centrale, The Pearl Island since 2019. The company is committed to delivering experiences that reflect its enduring commitment to excellence and the ultimate ownership experience. With the launch of the Fiat 500e and Abarth 500e, Alfardan Sports Motors is aligning itself with Qatar’s Vision 2030, which aims to reduce carbon emissions and promote sustainable development. Overall, the introduction of these electric models is a significant step towards a more sustainable and connected mobility future in Qatar.