Mahindra, a leading Indian automaker, has launched a new design studio in Mumbai, its home market. The studio is designed to foster creativity and attract new talent, equipped with both traditional clay modeling and digital tools to cater to the needs of the modern design era. The studio will be led by Ajay Saran Sharma, Senior Vice President of Design, who joined Mahindra in 2021 with nearly two decades of experience in the industry, having worked with Tata, Maruti Suzuki, and Daewoo.
The new studio is part of Mahindra’s expansion plans, building on the success of its original India design studio, which was opened in 2015 to support its growing automotive and agriculture business. The company has invested in a new, state-of-the-art facility to enhance its design capabilities and keep pace with the rapidly evolving industry. The studio’s design will be overseen by Chief Creative Officer Pratap Bose, who believes that the studio’s influence will be felt for years to come.
The Mumbai studio boasts an open, bright, and modern design, with features such as tall ceilings, long tables, and varied seating to encourage collaboration and productivity. The space also includes a secluded outdoor viewing area, where models can be viewed in natural light, allowing designers to assess their work in a realistic environment. The studio’s library is well-stocked, with a collection of design books, including a copy of Car Design Review 8, indicating the company’s commitment to staying up-to-date with the latest design trends and ideas.
The launch of the new studio demonstrates Mahindra’s commitment to investing in its design capabilities and attracting top talent to drive innovation and growth. With its cutting-edge facilities and experienced leadership, the Mumbai studio is poised to play a significant role in shaping the company’s future design direction. As Mahindra continues to expand its global presence, the new studio will be an important hub for design excellence, contributing to the company’s mission to create innovative and desirable vehicles that meet the evolving needs of its customers.