Jeep has introduced a new, vibrant color option called Joose, which is an intense shade of orange. The company announced the new color on April 4, which is often referred to as 4/4, a play on the name 4×4, which is a nod to the brand’s history in off-road vehicles.
Joose is available on all 2025 Gladiator trims and most Wranglers, with an option price of $895. The color joins a lineup of unique and bold hues, including Mojito!, Tuscadero, and Punk’n, which have all been released by Jeep in recent years.
According to Jeep’s CEO, Bob Broderdorf, the brand’s commitment to bold and limited-edition colors allows customers to express their individuality and stand out. Joose is no exception, and its bright orange hue is sure to turn heads on the road or at off-road trails.
Interestingly, the color is available on all Wrangler and Gladiator trims, including the Willys ’41, which is typically only available in olive drab green. However, Joose is not an option for the Grand Cherokee.
For those interested in getting their hands on a Joose-colored Jeep, the good news is that it is available to order now. With its bold and eye-catching color, the Joose option is sure to make a statement and provide a unique driving experience.